Week 5 Quiz BUS 330 Ashford

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Question 1. 1. Which of the following answers BEST summarizes the view of Professor Don Schultz on individuals’
preparation for the role of Chief Marketing Officer (CMO)? (Points : 1)

      [removed][removed][removed][removed]

Question 10. 10. As discussed in Chapter 10, why should marketers in health care settings be aware of HIPAA
requirements and restrictions? (Points : 1)

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      [removed] To assure data-driven marketing techniques comply with limits regarding disclosure of personal health information.
      [removed] To be prepared to communicate the impact of regulations with policy makers in the health care systems.
      [removed] To enhance their familiarity with the best research practices in health care settings.
      [removed] To serve as a conduit for best practices between administrators, regulatory authorities, and healthcare providers.

    • Posted: 6 years ago
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