Unit VIII Financial Management and Marketing

BHA 3002 Unit VIII Financial Management and Marketing

Question 1

Marketing in healthcare is certainly a developing art and science. Just one generation ago, it was seen as improper for healthcare professionals to advertise at all! Now, in most circumstances, they truly must advertise and effectively market their services in order to survive. As director of marketing and development for a modern hospital or clinic, how would you set about developing a “brand” for your hospital and promoting that brand in your market area?

Question 2

How would you describe the purpose of internal consulting in a modern healthcare organization? As CEO, CEO, or senior manager, what steps would you take in implementing internal consulting for your own healthcare facility?

Question 3

Review the website of the Healthcare Financial Management Association:

www.hfma.org

What is the role of this organization in modern healthcare leadership? What professional growth opportunities do they offer their members? Would you personally consider a career path involving Healthcare Financial Management Association (HFMA)? Why, or why not?

Question 4

Did this course meet your expectations? What did you like the best about this course? What suggestions can you offer to improve this course?

 

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Explain how modern healthcare organizations are using the data warehouse and the Internet for their continuous improvement activities.

Question 1

You are the CIO leading a KM committee for a large multi-specialty physician group practice. What dimensions of KM performance will you recommend that your committee routinely monitor for the group practice? Please provide a few practical examples of measures for each dimension.

Question 2

Explain how modern healthcare organizations are using the data warehouse and the Internet for their continuous improvement activities. Provide at least one good example of a data warehouse application and one good example of a web application.

Question 3

Read the following articles:

http:/ /cacm.acm. org/magazines/2009/11/48440-implementing-electronic-medical-records/fulltext

http:/ /www.medcitynews .com/2010/10/14-tips-for-implementing-electronic-medical-records/

You are the CIO of a community hospital in the U.S. Northwest. Your hospital senior management team has reached the decision to implement a complete electronic medical records (EMR) system for the facility. While there is good support from some of the younger doctors on staff, many of the senior physicians are expressing reluctance to work on the EMR system. What steps will you take to optimize your chances for success in implementing the new EMR system?

Question 4

Knowledge Management (KM) in a healthcare organization is a big job. In fact, it is such a big job that progressive healthcare organizations across the nation are creating a new senior management level position just to keep up with the KM demands of the facility. The position is Chief Information Officer (CIO), and the salaries being paid to professionals in this position are commensurate with their responsibility and authority.

For the purpose of this discussion, let us assume that you are the newly appointed CIO in a community hospital. We will make it a 400-bed acute medical and surgical hospital.

What kinds of things will you assess in order to begin the creation of a true KM plan for the hospital? Who will you put on your KM committee to help with the planning process?

 

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What dimensions of KM performance will you recommend that your committee routinely monitor for the group practice?

Question 1

You are the CIO leading a KM committee for a large multi-specialty physician group practice. What dimensions of KM performance will you recommend that your committee routinely monitor for the group practice? Please provide a few practical examples of measures for each dimension.

Question 2

Explain how modern healthcare organizations are using the data warehouse and the Internet for their continuous improvement activities. Provide at least one good example of a data warehouse application and one good example of a web application.

Question 3

Read the following articles:

http:/ /cacm.acm. org/magazines/2009/11/48440-implementing-electronic-medical-records/fulltext

http:/ /www.medcitynews .com/2010/10/14-tips-for-implementing-electronic-medical-records/

You are the CIO of a community hospital in the U.S. Northwest. Your hospital senior management team has reached the decision to implement a complete electronic medical records (EMR) system for the facility. While there is good support from some of the younger doctors on staff, many of the senior physicians are expressing reluctance to work on the EMR system. What steps will you take to optimize your chances for success in implementing the new EMR system?

Question 4

Knowledge Management (KM) in a healthcare organization is a big job. In fact, it is such a big job that progressive healthcare organizations across the nation are creating a new senior management level position just to keep up with the KM demands of the facility. The position is Chief Information Officer (CIO), and the salaries being paid to professionals in this position are commensurate with their responsibility and authority.

For the purpose of this discussion, let us assume that you are the newly appointed CIO in a community hospital. We will make it a 400-bed acute medical and surgical hospital.

What kinds of things will you assess in order to begin the creation of a true KM plan for the hospital? Who will you put on your KM committee to help with the planning process?

 

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what did you learn from this article about nursing recruitment and retention?

BHA 3002 Unit IV

Question 1

Clinical support services are diverse in any modern healthcare facility, but they all share some common elements from a management perspective. Select any one of the CSS departments of interest to yourself, and provide examples of performance measures that you would use in managing the service. Be sure to address all seven dimensions of performance for your department.

Question 2

The stated purpose of the nursing profession is to “deliver excellent care to each patient through the management of resources and to maintain a professional work environment to ensure competence and satisfaction.” In managing nursing services as a CNO, COO, or CEO, how would you measure the performance of your nursing department toward meeting this purpose? List specific dimensions and provide specific examples for the type of healthcare facility that you would like to manage (hospital, clinic, long-term care, home care, or other).

Question 3

Read:

http:/ /www.washingtonpost .com/wp-dyn/content/article/2008/09/12/AR2008091203367.html

what did you learn from this article about nursing recruitment and retention? How would you use this information as CEO, COO, CNO, or senior manager in creating your own nursing recruitment and retention plan?

Question 4

The “Age Wave” is a huge problem facing American CEOs and senior managers right now. The American population over age 65 will grow from its current level of 34.6 million people to approximately 82 million people in 2050 – a 137% increase. The most rapid surge in senior population will take place between 2011 and 2030. During that 19 year interval, seniors will expand from 13% of our population to 22% of our population (Source: U.S. Census Bureau).

The surge in healthcare demand, which must be anticipated as the baby boomers age over the next several decades, will severely tax our nation’s medical resources. Most pressing will be the shortage of manpower. Physicians, nurses, and clinical support personnel will all be in high demand and in short supply over the next 30 years, so competition for their services will be fierce.

How will make your own hospital or clinic successful in recruiting and retaining medical personnel as the Age Wave hits America? Provide specific strategies that you will utilize for this purpose.

BHA 3002 Unit IV: Physicians and Nurses

BHA3002 Unit IV: Physicians and Nurses

BHA/3002 Unit IV: Physicians and Nurses

 

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Leadership in Medicine

BHA 3002  Unit II: Leadership in Medicine 

Question 1

Protocols are important in medicine. We use them anytime that a particularly important process needs to be completed in a sequential way for the benefit of our patients. What is your view of protocols in healthcare? As a healthcare manager, CNO, or CEO, how would you optimize compliance with protocols in your facility in order to assure consistent and high quality patient care?

Question 2

A popular concept in healthcare administration these days is the “service line.” Let us put you in the CFO position for this question. For your own hospital, are you in favor of service lines? If yes, which specific service lines would you plan to utilize? If no, how would you plan to organize and manage the services of your hospital without service lines?

Question 3

One of the real challenges in medical practice around the world is that once clinical research is completed and published and the data clearly exists to support updates in treatment protocols, the changes are often not implemented! At least they are not implemented in a timely manner to benefit current patients. Why does that happen? As hospital CEO, CMO, or CNO, how would you work to assure that important documented changes in state-of-the-art treatment are well known and utilized in patient care decisions within your facility?

Question 4

It has long been said that the practice of any medical profession must be a “heuristic process.” What does that mean to you, and how will you integrate this understanding into your own practice of healthcare management?

As a healthcare leader, you will be primarily interested in measuring clinical performance in terms of outcomes. Aside from the fact that your facility accrediting agency (Joint Commission on Accreditation of Healthcare Organizations – JCAHO) requires you to measure outcomes, what are some other reasons that this is so important? What are the key dimensions that you will want to include in your ongoing assessment of clinical performance?

BHA 3002  Unit II: Leadership in Medicine 

BHA3002  Unit II: Leadership in Medicine 

BHA/3002  Unit II: Leadership in Medicine 

 

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Funding the Rising Cost of U.S. Health Care

  • Funding the Rising Cost of U.S. Health Care
    In light of the Affordable Health Care Act (ACA) and the myriad of citizens using the new health care insurance system, you, as a health care administrator for a hospital, are responsible for reporting to the hospital’s CEO regarding the new plan’s cost to the hospital and the issues with patients who can afford regular health care coverage.Write a four to six (4-6) page paper in which you:
    1. Give your opinion of the rising cost of health care’s overall impact on the U.S. economy. Justify your response.
    2. Compare and contrast at least two (2) areas of the economy that the new health care act impacts. Explain your rationale.
    3. Debate the main pros and cons of using private insurance versus using the new affordable health insurance system.
    4. Analyze the cost associated with implementing ACA and its impact on access to health care access for different demographic groups. Provide a rationale for your response.
    5. Use at least four (4) recent (i.e., last five [5] years), quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. 
 

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Growth of Hospitals and Health Care Systems with Benefits of Long-Term Care Facilities

“Growth of Hospitals and Health Care Systems with Benefits of Long-Term Care Facilities”  Please respond to the following:

  1. Analyze the transition of medical training, early hospitals, and medical advancements up to the present time. Justify the need for doctors with advanced medical training in the health care industry. Explore the key concepts framing training, regulations, licensing, and provision of a range of services in today’s health system.
  2. Predict the type of long-term care needed as the 21st Century America advances in age. Defend or critique the type of care patients obtain in private nursing homes as compared to public institutions or in-home care. Provide a rationale for your response.
  3. Compare the primary ways that patients are able to access health care in the U.S. Examine the identified services in the context of their emerging use and availability.
 

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Explore Endocrine, Circulatory, and Respiratory Systems Lab

Student Instructions

For each assignment, you will complete the following steps:

  1. Use the M.U.S.E. link to complete the lab for this Unit.
  2. Track your results in the lab worksheet that is provided.
  3. Complete a lab report using the scientific method.
  4. Submit your completed lab worksheet to the assignment box.

In this lab, you will observe diagrams that show the major components of the endocrine, circulatory, and respiratory systems. Using the textbook and virtual library resources, fill in the tables.

Explore Endocrine, Circulatory, and Respiratory Systems Lab

Using the M.U.S.E. link, review the background information and animation to complete your report. There are 2 parts to this lab on human body systems.

Use the following worksheets to complete your assignment:

  • Use the lab 4 part 1 worksheet to complete your work from part 1 of the lab in the M.U.S.E.
  • Use the lab 4 part 2 worksheet to complete your work from part 2 of the lab in the M.U.S.E.

Human body systems have a variety of interconnectivity. This lab will explore the functions and structures of the endocrine, circulatory (cardiovascular), and respiratory systems. The lab will also examine the interdependency of the body systems.

 

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Why Evolution is True

I need 2 pages written that are critiquing and evaluating the ideas presented in the book “Why Evolution is True” by Jerry Coyne using scientific understanding and th eprocess of evolution. I need this on time please. If you are unable to do so by the time specified, please advise. 

 

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