What is Business Intelligence (BI)?

Accounting systems – Business Intelligence
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Question  – Business Intelligence

You are a recent graduate working in a local accounting firm. Your firm provides advice to a large number of clients to assist them with their business. Your managing partner has approached you with a request for more information on the use of Business Intelligence.

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Provide a 1,100 word research report to your manager that outlines the following:

What is Business Intelligence (BI)?

In a contemporary organisation, explain how business intelligence can provide a competitive advantage.

Using a loyalty card example from the retail industry, explain how the use of data mining and analytics can impact decision making in an organisation.


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