Accounting systems – Business Intelligence
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Question – Business Intelligence
You are a recent graduate working in a local accounting firm. Your firm provides advice to a large number of clients to assist them with their business. Your managing partner has approached you with a request for more information on the use of Business Intelligence.
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Provide a 1,100 word research report to your manager that outlines the following:
What is Business Intelligence (BI)?
In a contemporary organisation, explain how business intelligence can provide a competitive advantage.
Using a loyalty card example from the retail industry, explain how the use of data mining and analytics can impact decision making in an organisation.