In “What Was Volkswagen Thinking?,” Jerry Useem (2016) discusses James Burke, the CEO of Johnson & Johnson, and highlights Burkes decision to hold a meeting with his top executives to discuss eliminating the company credo.

Organization communication
Unit 1
1. In “What Was Volkswagen Thinking?,” Jerry Useem (2016) discusses James Burke, the CEO of Johnson & Johnson, and highlights Burkes decision to hold a meeting with his top executives to discuss eliminating the company credo. Burke was concerned that the managers were not reflecting upon the company credo for everyday decisions. He called for a debate among his top managers about the document and the role of moral duties in daily business. Instead of voting to remove it, the managers chose to revitalize the message of the credo within the company (Useem, 2016).In your response, explain why this meeting was effective. Why do you believe Burke chose this type of channelwhere the managers could not only directly talk to him, but they could also talk to each otherover other types of communication?Your response should be at least 500 words in length.
Unit I Introduction
UNIT AT A GLANCE

The importance of communication in organizations, the communication process, and communication adaptation are discussed along with communication channels.

LEARNING OBJECTIVES

* Develop an understanding regarding the importance of communication in business organizations.
* Analyze the dimensions of the communication process and its impact on organizational success.
* Analyze the relationship between word selection, communication channel, and effective communication.
* Examine techniques to help minimize communication challenges.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"