Develop your revised company’s mission statement and provide a rationale for its components.

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In this assignment,you will include a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a 3–5-page paper, in which you do the following:

Create your revised NAB company name and explain its significance.Describe a NAB that you would produce and sell.

Develop your revised company’s mission statement and provide a rationale for its components.

Hints: Use the Statement of Mission template on pages 72–73 ofthe course textbook,Successful Business Plan, to aid your development.

Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Hints:Research and outline beverage industry trends. Considerthe size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.

Choose one strategic position from the course text (pp. 142–143)that you believe is the best strategic position for your company.Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users.Provide a rationale for your chosen method.

Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly toconsumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?

Outline at least three types of risks(including any regulatory risks) that your business faces.Describe your company’s plan to mitigate such risk.

Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?

Developa SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).

Hints:What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?

Hints:What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?

Hints:What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emergingbecause of demographics, immigration, and changing tastes?

Hints:What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barrierstoentry for new competitors?if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?

Format your assignment according to these formatting requirements:

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are as follows:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.

Produce a comprehensive business plan.

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Project Management Questions

Question 1:

Minimum 300 words.

Review Section 9-3c, CPM 4e. For the Suburban Homes Construction Project or the Casa De Paz Development Project, describe a timing issue that could occur early in a project and a timing issue that could occur at the end of a project. Then, discuss how you would address each of these issues.

Cite references at least 2

Question 2

Minimum 300 words. Choose one of the 10 discussion (except Questions #8 and #9) questions located at the end of Chapter 11, CPM 4e and write a discussion post in response. You must include at least one citation (in text) and a reference list in support of your discussion.

Cite references at least 2

Question 3:

Minimum 300 words. Choose one of the odd-numbered (#1, #3, #5, #7, or #9) discussion questions located at the end of Chapter 13, CPM 4e and write a discussion post in response. You must include at least one citation (in text) and a reference list in support of your discussion.

Cite references at least 2

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Data Visualization

DATA REPRESENTATION

(1). FORENSIC DESIGN ASSESSMENTS

This task relates to a sequence of assessments that will be repeated across Chapters 6, 7, 8, 9 and 10. Select any example of a visualisation or infographic, maybe your own work or that of others. The task is to undertake a deep, detailed ‘forensic’ like assessment of the design choices made across each of the five layers of the chosen visualisation’s anatomy. In each case your assessment is only concerned with one design layer at a time.

For this task, take a close look at the data representation choices:

Start by identifying all the charts and their types

How suitable do you think the chart type choice(s) are to display the data? If they are not, what do you think they should have been?

Are the marks and, especially, the attributes appropriately assigned and accurately portrayed?

Go through the set of ‘Influencing factors’ from the latter section of the book’s chapter to help shape your assessment and to possibly inform how you might tackle this design layer differently

Are there any data values/statistics presented in table/raw form that maybe could have benefited from a more visual representation?

(2). CHART VOCABULARY: CAPABILITIES

Evaluate your ability to potentially create as many as possible of the chart types presented in the Chapter 6 chart gallery. Go through each chart assigning a score based on the points system (0, 1, 2, 3) described in the ‘Influencing factors’ section at the end of the chapter.

(3). CHART VOCABULARY: THINKING

Building on your data familiarisation and editorial thinking work over the past two chapters, pick one of the subjects you have been looking at and follow one of three different data representation task tracks, referring to the book’s chart type gallery in each case:

Identify a chart type that could be used to display the different editorial perspectives you identified in your brainstorming activity of chapter 4

Identify as many chart types as possible that could show something interesting about the subject in general, though maybe not confined to the data you have been looking at

Force yourself to identify at least 2 chart types from each of the 5 classifying chart families (CHRTS) that could portray different interesting editorial perspectives about this subject, starting with the data you have and then considering what additional data you would need to fulfil this activity

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Eng Forum 4
Explain to the class where you believe the following are found in the essay, if applicable: claim, support, warrant, backing, rebuttal, and qualifier. Give citations to back up your points, and create a final works cited citation in MLA format for this essay.

Gunter, Kimberly K. “‘In Our Names’: Rewriting the U.S. Death Penalty.” Writing on the Edge, vol. 21, no. 2, Spring 2011, pp. 32–38. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=ehh&AN=60305236&site=ehost-live&scope=site.

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