Question 1.Broadcast TV reaches its audience by transmitting electromagnetic waves through the air across some geographic territory. 

•   True
• False 

Question 2.In order to appeal to women before they start cooking supper, a family-style restaurant that specializes in supper buffets has chosen to advertise during “The Ellen DeGeneres Show”, which is broadcast daily at 4:30 p.m. by the Virginia TV station. The restaurant is advertising during _____ time. 

•   peripheral   
•   late fringe   
•   prep rime   
•   early fringe   
•   prime access

Question 3.A gatefold occurs when a magazine page is not cut properly and the page inadvertently is not in alignment with other pages. 

•   True
• False   

Question 4.To introduce Microsoft’s xBox video game Halo 2, the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion. A beekeeper’s Web site, ilovebees.com, appeared to have been overtaken by the evil force—the Covenant with the hopes that people who visited the site would send their friends to the site. This was an example of: 

•   viral marketing.   
•   a meta ad.   
•   marquee banner advertising.   
•   spam.   
•   an interstitial.   

Question 5.Studies show that the ability of a viewer to recall ads is better for 60-second commercials than it is for 30-second commercials. 

•   True
• False   

Question 6.:When Nicole went to purchase tickets for a Ghostface Killah concert, she used a _____ located in a local shopping mall and made her purchase by simply touching a computerized interactive touch screen. 

•   retail network   
•   virtual storefront   
•   local area network   
•   customized venue   
•   kiosk   

Question 7.In traditional media, the content consumers were also the content creators. 

•   True
• False  

Question 8.One of the disadvantages of magazines as an advertising medium is their lack of immediacy.

•   True
• False   

Question 9.Digital interactive media enables businesses to develop their relationship marketing strategies through the use of interactivity. 

•   True
• False   

Question 10.Which of the following activities does NOT take place during the classic manual print preproduction process? 

•   Creation of a job jacket   
•   The hiring of extra personnel as needed   
•   Decision on what equipment resources will be required   
•   Preparation of mechanicals   
•   Selection of typeface(s)

 

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Enter your food intake for 3 full days in iProfile by following the WileyPLUS^® iProfile instructions. Save this information.

Click on the Access to iProfile link.

Write a 750- to 1,050-word paper that addresses the following points about your 3-day food intake:

• Recorded intake of protein, carbohydrates, and lipids
  • Which foods in your recorded daily intake provide protein? Which provide carbohydrates? Which provide lipids?
  • Review how your recorded protein, carbohydrate, and lipid intake compares with the recommendations of the dietary reference intake. If your recorded protein-carbohydrate-fat intake was too high or too low, which foods might you add or remove to achieve your goal and keep other nutrients in balance?
  • Is the protein in each food you ate complete or incomplete, combining to become complementary? Why is this important?
  • How much of your daily recommended protein, carbohydrates, and lipid intake did you achieve? If your macronutrient intake is insufficient or excessive, what might you do to bring it into the recommended range? Provide specific recommendations.
• Macronutrient intake ranges
  • Is macronutrient intake within the recommended range important? What are the effects of too much or too little of a macronutrient? What happens if you consistently eat too little protein? What happens if you eat too few carbohydrates? What happens if you eat too few lipids?
• Fiber intake ranges
  • Does your fiber total meet 100% of the recommendation for you, as calculated at iProfile?
  • Does your diet meet the minimum number of servings of foods from each fiber-containing group? If not, which of the fiber-containing groups–fruits and vegetables–fell short of the recommended intake?
  • Which specific foods provide the most fiber in your meals? Which provide the least? Identify trends in your food choices that might affect your fiber intakes.
• Dietary modifications
  • What changes might you make to increase the fiber in your diet?
  • How might insufficient or excessive amounts of proteins, carbohydrates, fats, or fiber contribute to health or illness? Provide examples.
  • What have you learned about your diet?

Cite three references other than the course text.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

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• What is the role provided by break-even point, and how would you calculate this point?
• Please calculate break-even point in patient days under the provided contract.
• What are the limitations of using break-even point, and how would you incorporate this point with management strategic planning?

 

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Your literature review sets the stage for everything else that you do in your dissertation. It is through this review that you determine the research that has been conducted in your area of interest and the gaps that exist where research is still needed. The literature review also helps support hypotheses that you might have generated and the choices that you make in your research.

As you proceed, you will review numerous articles that are applicable to your topic. Managing your search of the literature, as well as your findings, is a key part of the dissertation process. Think about strategies you have used in the past to organize research you have conducted. What was effective and what was not? How might you improve your strategies? How will you keep track of the articles you have reviewed and how will you save those that you intend to use in your literature review? What will you do to ensure that you have saved and backed up critical documents? What specific tools will you use? Keep these questions in mind as you determine how you can best manage the many resources that will inform your literature review.

Post 3 pages the strategies you plan to use to manage the resources for your dissertation. Include steps for tracking your search techniques. Describe your strategies for storing and backing up your resources and the tools you will use or have found to be useful. Be specific.

 

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