Write a 1,200- to 1,400-word paper, one not using question-and-answer format, discussing an organization’s code of ethics in detail. Perform the following steps: Obtain a copy of your employer’s code of ethics or find an example on the Internet from a major corporation, such as Shell Oil Company’s Statement of Ethics. This is the document upon which to base your inquiry. Write a general information paragraph on the company, including its mission statement. Determine the type of ethical system used by the firm and reasons or examples upon which you based your decisions. Ethical systems include ends-driven, relativistic, entitlement, and duty-driven (legal or religious) ethics. Identify and discuss how the code of ethics is used. Include several paragraphs on each use: one for employees, one for management, one for the board of directors, and so forth. Some of this information comes from the company’s code of ethics. Others may be available through an Internet search. Consider the following: Why it is used—the general or special circumstances How it is used When it is used Note. You may not be able to find all the information. In that case, state this fact and indicate which sources were examined with no results. Why might the organization need to modify their existing code of ethics? Consider how you might modify the code if you were the new CEO and how you would implement the changes. What possible reactions to the code are to be expected from employees and managers? What effects does the organizational culture have on the acceptance of the code? What is the effect of the code on the organization? Summarize the results of your systematic analysis or inquiry into the code of ethics of this organization.

 

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The assassination of Archduke Franz Ferdinand was the immediate cause  of World War I. But the events that led to the Great War go further  back into the nineteenth century. As with the Boxer Rebellion of 1900,  nationalism, imperialism, and militarism all played a part.

Analyze how the forces of nationalism, imperialism, and militarism  irrevocably led to World War I. Pay particular attention to the rise of  Pan-Slavism in Eastern Europe and the corresponding rise of nationalism  in German-speaking states. Analyze how the alliance system contributed  to the ultimate outbreak of war.

Then analyze the events that drew the United States into World War I.  Clearly discuss why America first remained neutral between1914-1917.  What role did ethnicity play in America’s neutrality? Then identify and  analyze the specific events that led to America’s entrance into the war.  Evaluate America’s contribution to the war effort and to what extent  America’s entry contributed to the end of the war. Finally, analyze the  events that led to the defeat of the Treaty of Versailles. What effect  did this have on America’s role in the world during the 1920s and 1930s?  Pay particular attention to the role of President Woodrow Wilson both  during and after the war, in particular, his efforts to establish the  League of Nations.

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The Evolution and Importance of Advertising

In a three- to four-page paper (excluding the title and reference pages) you must:

Explain how advertising has evolved into its current state.
Describe changes taking place in today’s advertising industry.
Describe how a target market helps the manager in an advertising plan.
Explain the role economics plays in advertising.
You must use at least three scholarly sources (two of which must be from the Ashford University Library), in addition to the course textbook, and format your paper according to APA style guidelines as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Question 1.Selecting the focus of an advertising visual is an important step in the creative process. Which of the following is LEAST likely to be the focus for an ad visual?

•   The package itself   
•   Public relations value   
•   Negative appeal   
•   Product comparison   
•   Testimonials

Question 2.For which of the following projects would an ad agency be MOST likely to develop a dummy? 

•   A point-of-purchase display for Claritin allergy medication.   
•   A radio ad for Olive Garden restaurants.   
•   A television ad for Pepperidge Farms products.   
•   A magazine ad for Healthy Choice frozen meals.   
•   An interstate billboard for a local radio station. 

Question 3.GE uses “Imagination at Work” as its slogan. La-Z-Boy Incorporated uses the slogan “Comfort. It’s what we do.” Why do these international companies find it necessary to use slogans? 

•   To prevent ad obfuscation   
•   To ensure the achievement of the advertiser’s marketing objectives   
•   To create a euphemistic image   
•   To provide continuity for an ad campaign   
•   To provide quick recognition at the point of purchase   

Question 4.Who is ultimately responsible for the final form an ad takes? 

•   The graphic designer   
•   The creative director   
•   The media planner   
•   The art director   
•   The PR representative

Question 5.Truly great ads have certain characteristics in common. These characteristics are referred to as:   metaphors and similes.   

•   audience resonance and strategic relevance.   
•   the ability to break through perceptual barriers and complete information.   
•   the informational and transformational dimensions.   
•   emotional and rational appeals.   

Question 6.Harry & David is a catalog retailer that specializes in fruit gifts, but it does not see itself as just a merchant of fruit. By setting _____ objectives, the retailer can views itself as a gift provider and act accordingly.

•   need-satisfying   
•   sales-driven   
•   sales-target   
•   production-oriented   
•   environmental   

Question 7.Picture an ad for a radio station showing two distinct commuters in their cars listening to drive-time radio. One has a blissfully content smile on her face, while the other looks exceedingly concerned and stressed. The announcer says, “One of these commuters is relaxing to Soft Rock 94. Can you guess which one?” According to the creative pyramid, this type of comparative advertising can be used to build an ad’s:

•   desire.   
•   awareness.   
•   interest.   
•   credibility.   
•   attention.   

Question 8.Who is responsible for writing the words for a billboard ad for a new line of Carhartt Western wear for women? 

•   The layout artist   
•   The creative director   
•   The copywriter   
•   The graphic designer   
•   The art director 

Question 9.Why would a company set need-satisfying objectives? 

•   To create demand in a static environment.   
•   To take full advantage of the consumer trend to eat out more.   
•   To shift its organizational structure from a transformational to a transactional mode.   
•   To shift the organization’s view from a production orientation to concern for the needs of its target market.   
•   To provide equity to its stakeholders.

Question 10.Starbucks Coffee Company, expanded from bottled Frappuccino to two canned products—Doubleshot in 2002 and Starbucks Iced Coffee, which was introduced last year. While all are coffee-based products, each has a slightly different consumer base. Doubleshot is advertised as a morning beverage, Frappuccino, an afternoon treat and Starbucks Iced Coffee as an all-day product. What approach to positioning is Starbucks using? 

•   Cultural symbol   
•   Product class   
•   Product use/application   
•   Marketing mix   
•   Price/quality  

 

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