This section of your marketing plan begins to identify where the company would like to be and how it will achieve its objective. Identify long-term and short-term objectives of the company. Include the company’s mission and vision statements and the 5 S’s (sell, serve, sizzle, speak, save). For more information, refer to the SOSTAC® marketing plan information in the course materials.

Strategy. This section of your marketing plan identifies how to get the company from where it is now to its long-term and short-term objectives. Include segmentation, targeting, and positioning (STP), online value proposition (OVP), sequence (credibility before visibility), integration, and tools.

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EXAMPLE

Chapter 1:

1. What do you think Christine Frederick feared when she said “Our greatest enemy is the woman with the career?” Page 29

Christine Frederick’s quote went against what Ellen Richards was working towards. I think by her saying this, she was fearful that women would go into the workforce and forget about their home and role as a homemaker. She might have also feared that a woman would wait until she finished school to get married and have children. A woman with a career would have other priorities, not just to please her husband and to procreate. Instead, she suggested that a woman can practice her skills as in the home, for example decorating her house and planning balanced meals for her own children.

2. Ellen Richards was accepted in MIT as a “special student” because they didn’t want have the precedent of coeducation. Is this something that could still be happening in today’s society? A woman having to be unknown or not on a roster because of her gender?

It seems silly that in the 21st century, women can be rejected into schools because of their gender. I don’t think this is an issue in schools. I think it is more common in the work force, specifically in the writing world. Many female authors have pseudonames because publishers won’t even look at their books if they are written by females. Many famous books/series, for example the Harry Potter series written by J.K. Rowling, would never have been published. 

Chapter 2:

1. Why did women carry a heavier burden during the domestic sanitary uplift?

It was easier for men to upkeep the outside of the home. They could hire someone to fix the plumbing or to aid with construction of the house. Women were responsible inside the home because they were deemed more fit. They had to make sure the home was clean and their kids were healthy. Although some middle/upperclass women could afford to pay for help, they still had to make sure everything was done right to avoid someone catching ill. 

2. The end of the chapter states “we may find ourselves turning to those old texts on household sanitation and bacteriology for more than historical insight” (54). Do you think this is true or has our science come far enough?

Being in the science field has showed me that science has come so far in preventing the spread of diseases in everyday life. Every hospital/clinic I have volunteered/interned at has SDS books that can help anyone in any situation. Even in our homes, all of our cleaning supplies have warning signs and directions that help even the novice cleaner. I think the foreshadow or threat in this book is dramatic and incorrect. We also know many of the ways bacteria/germs were handled in the past were incorrect. 

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Application: Using the Data/Information/Knowledge/Wisdom Continuum

Have you ever gone online to search for a journal article on a specific topic? It is amazing to see the large number of journals that are available in the health care field. When you view the library in its entirety, you are viewing untapped data. Until you actually research for your particular topic, there is little structure. Once you have narrowed it down, you have information and once you apply the information, you have knowledge. Eventually, after thoughtful research and diligent practice, you reach the level of wisdom—knowledge applied in meaningful ways.

Are there areas in your practice that you believe should be more fully explored? The central aims of nursing informatics are to manage and communicate data, information, knowledge, and wisdom. This continuum represents the overarching structure of nursing informatics. In this Assignment, you develop a research question relevant to your practice area and relate how you would work through the progression from data to information, knowledge, and wisdom.

To prepare:

• Review the information in Figure 6-2 in Nursing Informatics and the Foundation of Knowledge.
• Develop a clinical question related to your area of practice that you would like to explore.
• Consider what you currently know about this topic. What additional information would you need to answer the question?
• Using the continuum of data, information, knowledge, and wisdom, determine how you would go about researching your question.
  • Explore the available databases in the Walden Library. Identify which of these databases you would use to find the information or data you need.
  • Once you have identified useful databases, how would you go about finding the most relevant articles and information?
  • Consider how you would extract the relevant information from the articles.
  • How would you take the information and organize it in a way that was useful? How could you take the step from simply having useful knowledge to gaining wisdom?

To complete:

Write a 3- to 4-page paper that addresses the following:

• Summarize the question you developed, and then relate how you would work through the four steps of the data, information, knowledge, wisdom continuum. Be specific.
  • Identify the databases and search words you would use.
  • Relate how you would take the information gleaned and turn it into useable knowledge.
• Can informatics be used to gain wisdom? Describe how you would progress from simply having useful knowledge to the wisdom to make decisions about the information you have found during your database search.

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Option One: You are a consultant with 10 years experience in the health care insurance industry. A group of 20 doctors is considering forming a new medical group. The group has asked you to prepare a report on whether it should build a facility within 30 miles of the downtown center of a city with a population of 500,000 for $100 million dollars. Prepare a report for the management team of the doctor’s group on your proposed $100 million expenditure plan. In your report, reflect on the key course objectives as well as the financial, legal, and alternative health care models. In addition, reinforce your knowledge of strategic planning and capital budgeting by using an electronic spreadsheet to display the financials.

• Option Two: You are a chief operating officer. The board of directors of your organization has requested that you prepare a summary of the issues involved with a 50 million dollar expansion. Due to local politics and uncertain national medical care policies, national officials may have to scale the expansion back to 25 million or risk not being elected. Prepare a presentation for the management team of the doctor’s group on your proposed 25 to 50 million dollar expenditure plan using Powerpoint. In your presentation, reflect on the key course objectives as well as the financial, legal, and alternative health care models. In addition, reinforce your knowledge of strategic planning and capital budgeting by using an electronic spreadsheet to display the financials.
• Option Three: You are a chief operating officer at a for-profit insurance company. A board of directors has requested that you prepare a summary of the issues involved with a potential 40% reduction in U. S. medical insurance reimbursement. Prepare a report for the board of directors on how to address the proposed funding cuts while remaining sensitive to the needs and health of the community and your patients. In your report, reflect on the key course objectives as well as the financial, legal, and alternative health care models. In addition, reinforce your knowledge of strategic planning and capital budgeting. by using an electronic spreadsheet to display the financials.
• Option Four: You are a chief administrative officer for a large nonprofit health relief organization. A board of directors has requested that you prepare a summary of the issues and how to solve the health needs of an African country. Your organization has limited funding and will need to obtain subsidized medicine from major pharmaceutical companies. Your organization also has the opportunity to get non-generic, non-USDA approved, alternative stem cell derived medication from foreign sources. Prepare a report for the board of directors on how to address the proposed funding limitations while remaining sensitive to the needs and health of the African nation. Consider the various economic, political, moral, and health impacts for the United States citizens who may have some of the health medication diverted to the African nation. In your report, reflect on the key course objectives as well as the financial, legal, and alternative health care models. In addition, reinforce your knowledge of strategic planning and capital budgeting by using an electronic spreadsheet to display the financials.
• Option Five: You are a public official elected at the local city level who serves a population of 50,000 to 250,000 people. A budget of 10 million dollars has been allocated to you by the city manager, and you can get up to 100% of this amount in matching federal funds if you meet the federal standards. You have been asked by the mayor to determine how to allocate the budget to best support the needs of the city. These could include, but not be limited to, supporting capital requirements, operational requirements, and subsidizing nonprofit organizations or using economic incentives to bring new private concerns into the city. Prepare a report for the mayor and city council on your proposed expenditure plan. In your report, reflect on the key course objectives as well as the financial, legal, and alternative health care models. In addition, reinforce your knowledge of strategic planning and capital budgeting by using an electronic spreadsheet to display the financials.

Writing the Final Paper

The Final Paper:

1. Must be 8 to 10 double-spaced pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must have a title page that includes the following:
   • Title of paper
   • Student’s name
   • Course name and number 
   • Instructor’s name
   • Date submitted
3. Must include an introductory paragraph with a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a restatement of the thesis and a concluding paragraph.
6. Must use eight scholarly and /or peer-reviewed sources, including five from the Ashford University Library.
7. Must document all sources in APA style as outlined in the Ashford Writing Center.
8. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center

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