Mobile App Part 1 (Work Breakdown Structure)

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Computer science
Paper, Order, or Assignment Requirements

Three different assignments for this order.
If the MS project/Gantt charts part is longer then requested I will pay more. Please let me know. ALSO, I have included the 2nd and 3rd parts of the paper. Please complete them separately and help me figure out what to charge. I have no idea. Please include tasks and gantt charts with each section of the paper.

Assignment 4: Mobile App Part 1 (Work Breakdown Structure)
Due Week 6 and worth 85 points
This assignment contains two (2) deliverables: a summary document to be delivered in a word processor document format and a Work Breakdown Structure (WBS) to be delivered in a project file.
Overview:
Imagine that you work as the project manager for an IT department. Your organization has recently approved the development of a mobile application. As the project manager, you will manage the development of the project. The project will include user experience (UX) design by a consultant, graphic design by a team of two contracted designers, and in-house application development by a team of three (3) programmers and a database developer.
Deliverable 1: Summary (MS Word or open source equivalent)
a. Write a one to two (1-2) page summary document in which you:
a. Summarize the project requirements and other assumptions (i.e., budget, human resources, workload, environmental dependencies, etc.).
b. Define a work breakdown structure and describe the methodology behind constructing one.
Deliverable 2: WBS (MS Project or open source equivalent)
a. Use Microsoft Project or an open source equivalent to create a WBS which addresses the following:
a. Contain at least five (5) main tasks, one (1) for each of the PMBOK® process areas.
b. Contain at least thirty (30) line items distributed in five (5) or more work packages.
c. Contain Work Breakdown Structure Code for each task.
d. Present duration estimates for each task that results in a duration estimate for the project not to exceed the requirements described in the overview.
Deliverable one (1) of your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Explain and apply the phases of the project management life cycle.
• Develop processes that initiate technology projects, including project selection and defining project scope.
• Analyze and develop project schedules with appropriate techniques and software tools.
• Use technology and information resources to research issues in information systems and technology.
• Write clearly and concisely about Information Technology Project Management topics using proper writing mechanics and technical style conventions.
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Assignment 5: Mobile App Part 2 (Gantt and PERT Charts)
Due Week 7 and worth 85 points
Update the Microsoft Project file you created in Assignment 4: Mobile App Part 1 (Work Breakdown Structure) with the following changes:
• Set progress in at least ten (10) of the line items.
• Set the properties so that at least one (1) of the main tasks is behind schedule.
• Create a Gantt chart for the project.
• Take a screenshot of the Gantt chart which can later be inserted into your written paper.
• Create a PERT diagram that identifies the critical path.
• Take a screenshot of the PERT chart which can later be inserted into your written paper.
Note: If you need a tutorial on taking a screen shot, visit one of the following locations: PC Users Mac Users
Write a two to three (2-3) page paper in which you:
1. Compare and contrast the information that one receives from a Gantt chart, versus that of a PERT diagram.
2. Examine the advantages of using a Gantt chart over a PERT chart and vice versa. Determine when it is appropriate to use one over the other. Justify your response.
3. Explain the importance of the critical path in project management.
4. Insert the screenshots of the Gantt and PERT charts you created based on the provided criteria. Elaborate on the status of the mobile application development project based on the updated information. Note: The graphical representations do not count toward the overall page requirement.
5. Use at least one (1) quality resource in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Analyze and develop project schedules with appropriate techniques and software tools.
• Prepare strategies to manage project resources to include human resources, capital equipment, and time.
• Use technology and information resources to research issues in information systems and technology.
• Write clearly and concisely about Information Technology Project Management topics using proper writing mechanics and technical style conventions.

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Term Paper: Change Management, Communication, and Leadership
Due Week 10 and worth 150 points
During this course, you have developed many of the artifacts utilized by project managers. You have learned that, contrary to common misconceptions, project managers are involved in more than scheduling. In this paper, you will cover some of the other areas in which project managers are involved including procurement, change control, communication, and leadership.
Write an eight to ten (8-10) page paper in which you:
1. Explain the project procurement process.
2. Explain how change control is implemented in the information technology processes.
3. Analyze the required elements of a communication plan.
4. Describe the different organizational structures as it relates to project management (i.e., functional, project-based, matrix).
5. Assess the importance of the project manager’s role in organizational leadership.
6. Examine the different leadership approaches and determine when each approach is best utilized.
7. Describe three (3) conflict resolution techniques that project managers can utilize to keep team members productive.
8. Describe five (5) ethical situations that project managers may face in their role.
9. Explain the role of technology in project management.
10. Use at least two (2) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Prepare strategies to manage project resources to include human resources, capital equipment, and time.
• Summarize the project procurement process including external acquisition and outsourcing.
• Design project execution activities including change control and communicating project status.
• Summarize methods to control technology projects through information tracking and cost and change control techniques.
• Evaluate the ethical issues in complex project environments.
• Identify and plan communication strategies for project constituents and stakeholders across global teams and those internal to the organization.
• Use technology and information resources to research issues in information systems and technology.
• Write clearly and concisely about Information Technology Project Management topics using proper writing mechanics and technical style conventions.

 

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STRATEGIC AUDIT PART II

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Strategic Audit
Paper, Order, or Assignment Requirements

STRATEGIC AUDIT PART II (i will attach description too. )

I. Current Strategic Posture: What are the company’s current mission, vision, objectives, strategies, and policies?

1. Mission: What business (es) is the company in? Why?
2. Objectives: What are the corporate, business, and functional objectives?
3. Strategies: What strategy or mix of strategies is the company following?
4. Do the current mission, objectives, strategies, and policies reflect the company’s national –
international operations, whether global or multidomestic?

II. Internal Environment SW (Strength and Weaknesses)

a. Corporate Structure

1. How is the company structured at present?

i. ls the decision making authority centralized around one group or decentralized to
many units?
ii. Is the company organized on the basis of functions, projects, geography, or some
combination of these?

2. In what ways does this structure compare with those of similar company’s?

b. Corporate Culture

1. What are the main values of the company? ls the culture consistent with the current
objectives, strategies, policies, and programs?
2. What is the cultures position on important issues facing the company (that is, on
productivity, quality of performance, adaptability to changing conditions, and
internationalization)

c. Corporate Resources

1. Marketing

a. What are the company’s current marketing objectives, strategies, policies
programs?

b. How well is the company performing in terms of analysis of market position and
marketing mix (that is, product, price, place, and promotion) in both domestic
and international markets? What percentage of sales comes from foreign
operations? Where are current products in the product life cycle?

c. How well does the company’s marketing performance compare with that of
similar companies?

2. Finance

a. How well is the company performing in terms of financial analysis? (Consider
ratio analysis) How balanced, in terms of cash flow, is the company’s portfolio of
products and businesses?

c. How well does the company’s financial performance compare with that of similar
companies?

3. Research and Development (R&D)

a. What are the company’s current R&D objectives, strategies, policies, and
programs?

b. Is the company competent in technology transfer?

c. How well does the company’s investment in R&D compare with the investments
of similar companies?

4. Operations and Logistics

a. What are the company’s current manufacturing/service objectives, strategies,
policies, and programs?

5. Human Resources Management (HRM)

a. What are the company’s current HRM objectives, strategies, policies, and
programs?

i. Are they clearly stated or merely implied from performance and/or
budgets?
ii. Are they consistent with the company’s mission, objectives, strategies,
and policies and with internal and external environments?
i. What impact have these trends had on past performance and how might
these trends affect future performance?
ii. Does HRM provide the company with a competitive advantage?

6. Information Systems (IS)
a. What are the company’s current IS objectives, strategies, policies, and programs?

 

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What new skills or insights have you gained through your practicum experiences?

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Practicum: Practicum Experience
Paper, Order, or Assignment Requirements

As your practicum proceeds, consider the topics addressed this week. Conduct research to further your understanding of how issues related to health information systems and other resources, such as financials, staffing, and materials, could influence the implementation of your proposed change.

In addition, you reflect on the effectiveness of your practicum experiences for fostering your professional development. What challenges are you encountering or would you anticipate at this point? If necessary, what can be done to improve the situation?

To prepare:

Reflect on the learning objectives and activities you developed for your practicum experience during Week 1. Also, consider the leadership competencies introduced in Weeks 2 and 3.

What new skills or insights have you gained thus far in your practicum experience? How do you think this is impacting your leadership development and the planning of your proposed change? What adjustments might need to be made to your leadership presence within the practicum environment—or your plan for change? What additional supports would you find most beneficial right now?

To complete:

What new skills or insights have you gained through your practicum experiences? How is this impacting your leadership development and planning related to your proposed change? What additional supports would be beneficial?

 

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Write a thesis statement that is one to two (1-2) sentences long in which you: State your thesis on the significance of this slavery issue, as exemplified in your research. Justify your response.

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 Assignment 2.1: Liberty Challenged in Nineteenth Century America Thesis and Outline

Due Week 7 and worth 50 points

America became a free independent nation. With the signing of the Treaty of Paris in 1783, the former mother country, England, recognized that its children, the colonies, were now on their own. A constitutional republic was birthed, thus the challenges began. Slavery, the “Peculiar Institution,” was a monumental issue facing the country. Would it die or would it survive and possibly take a nation divided with it? This sectionalism followed Americans up into the Civil War. Dissect this crisis by addressing parts I and II below.

For the next part of this assignment you will create an outline of the main points you want to address in this paper. This will serve as the basis for your Assignment 2.2 Final Draft. (Note: Please use the Purdue Owl Website to assist you with this assignment; this website can be accessed at: https://owl.english.purdue.edu/engagement/2/2/55/

Part 1:

  1. Write a thesis statement that is one to two (1-2) sentences long in which you:
    1. State your thesis on the significance of this slavery issue, as exemplified in your research. Justify your response.

For the first part of this assignment you will create a thesis statement. A thesis statement is usually a single sentence somewhere in your first paragraph that presents your main idea to the reader. The body of the essay organizes the material you gather and present in support of your main idea. Keep in mind that a thesis is an interpretation of a question or subject, not the subject itself. (Note: Please consult the Purdue OWL Website with tips on how to construct a proper thesis; the website can be found at: https://owl.english.purdue.edu/owl/resource/545/01/

Part 2:
For the next part of this assignment you will create an outline of the main points you want to address in this paper. This will serve as the basis for your Assignment 2.2 Final Draft. (Note: Please use the Purdue Owl Website to assist you with this assignment; this website can be accessed at: https://owl.english.purdue.edu/engagement/2/2/55/

2. Write a one to two (1-2) page outline in which you:

  1. Describe two (2) outcomes of the 3/5ths Compromise, Missouri Compromise of 1820, Compromise of 1850, Kansas-Nebraska Act, and the Dred Scott Decision. Note: Be sure to provide two (2) outcomes for each legislation.
  2. Suggest three (3) reasons why slavery was and is incompatible with our political and economic system.
  3. List three to five (3-5) driving forces that led to the Civil War.
  4. Use at least three (3) academic references besides or in addition to the textbook. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Recognize the main factors that led to America’s early development.
  • Identify and discuss the different ways that the heritages of slavery, the Civil War, and Reconstruction have shaped America’s history.
  • Summarize and discuss the ways that formal policies of government have influenced the direction of historical and social development in the United States.
  • Examine how changes in social and economic conditions and technology can cause corresponding changes in the attitudes of the people and policies of the government.
  • Specify ways that women and minorities have responded to challenges and made contributions to American culture.
  • Use technology and information resources to research issues in American History to 1865.
  • Write clearly and concisely about American History to 1865 using proper writing mechanics.
 

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Retrieve and save a Microsoft® Excel® file and the graphs to your desktop for analysis. You will have to check the “include graph” box along the top of the page to see the graph, and you will need to copy and paste the graph separately into your Microsoft® Excel® document. 

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The purpose of this assignment is so students may look at the microeconomic data and other sources for better understanding of trends and determinants of the labor market.

We will look at the microeconomic data and other sources for better understanding of trends and determinants of the labor market. The Bureau of Labor Statistics (BLS) website provides public with an easy access to different statistical tools and different types of data presentation.

Assignment Steps

Select one of the following surveys as a team, from the BLS Current Employment Statistics survey (National):

  • Goods-producing Employment – CES0600000001
  • Construction Employment – CES2000000001
  • Manufacturing Employment – CES3000000001
  • Trade, Transportation, and Utilities Employment – CES4000000001
  • Retail Trade Employment – CES4200000001
  • Education and Health Services Employment – CES6500000001

Retrieve and save a Microsoft® Excel® file and the graphs to your desktop for analysis. You will have to check the “include graph” box along the top of the page to see the graph, and you will need to copy and paste the graph separately into your Microsoft® Excel® document.

Tutorial help on Excel® and PowerPoint® functions can be found on the Microsoft® office website. There are also additional tutorials via the web that offer support for office products.

Consider the following two articles, located in the Week 4 Electronic Reserve Readings, discussing actor salaries and hedge fund executives’ average salaries:

  • “Robert Downey Junior is Hollywood’s Highest-Paid Actor”
  • “In Tough Year, Hedge Fund Leaders Still Paid Well: Average Salary of $467M Was Half 2013, Report Says”

Online Classes: Prepare and present a 5- to 8-slide Microsoft® PowerPoint® presentation-analysis.

Include the following content in the presentation:

  • What are trends in the labor market for the chosen labor group that you can identify for the last 10 years? Please provide the retrieved statistics.
  • What factors affected the demand and supply for this labor group during the last 10 years? Research and report data available from Bureau of Labor Statistics (BLS) and other peer reviewed sources.
  • Why do actors and actresses earn so much compared to the chosen labor group?
  • Why do hedge fund executives earn so much compared to the chosen labor group?
  • In addition to wages, what other factors influence an individual to choose one job over another?
  • What jobs do you think have the best mix of salary and other characteristics that individuals care about?

Cite a minimum of three peer-reviewed sources, not including the textbook and required economic data.

Format consistent with APA guidelines.

 

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Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete this assignment. You will create an appendix, in which you will insert related information.)

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Due Week 9 and worth 300 points

Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete this assignment. You will create an appendix, in which you will insert related information.)

The assignment covers the following topics:

  • Rationale for choosing the company in which to invest
  • Ratio analysis
  • Stock price analysis
  • Recommendations

Refer to the following resources to assist with completing your assignment:

Stock Selection

Market and Company Information

  • U.S. Securities and Exchange Commission – “Market Structure”
  • Yahoo! Finance
  • Mergent Online (Note: This resource is also available through the Strayer Learning Resource Center.)
  • Seeking Alpha (Note: Also available through the Android or iTunes App store.)
  • Morningstar (Note: You can create a no-cost Basic Access account.)
  • Research Hub, located in the left menu of your course in Blackboard.

Write a ten to fifteen (10-15) page paper in which you:

  1. Provide a rationale for the stock that you selected, indicating the significant economic, financial, and other factors that led you to consider this stock.
  2. Suggest the primary reasons why the selected stock is a suitable investment for your client. Include a description of your client’s profile.
  3. Select any five (5) financial ratios that you have learned about in the text. Analyze the past three (3) years of the selected financial ratios for the company; you may obtain this information from the company’s financial statements. Determine the company’s financial health. (Note: Suggested ratios include, but are not limited to, current ratio, quick ratio, earnings per share, and price earnings ratio.)
  4. Based on your financial review, determine the risk level of the stock from your investor’s point of view. Indicate key strategies that you may use in order to minimize these perceived risks.
  5. Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed articles, material from the Strayer Learning Resource Center, and reviews by market analysts.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Critique financial management strategies that support business operations in various market environments.
  • Analyze financial statements for key ratios, cash flow positions, and taxation effects.
  • Review fixed income strategies using time value of money concept, bond valuation methods, and interest rate calculations.
  • Estimate the risk and return on financial investments.
  • Apply financial management options to corporate finance.
  • Determine the cost of capital and how to maximize returns.
  • Formulate cash flow analysis for capital projects including project risks and returns.
  • Evaluate how corporate valuation and forecasting affect financial management.
  • Analyze how capital structure decision-making practices impact financial management.
  • Use technology and information resources to research issues in financial management.
  • Write clearly and concisely about financial management using proper writing mechanics.
 

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You are required to develop a rough draft for your Final Lab Report, which covers the drinking water quality experiment from the Week Two Lab assignment “Lab 2: Water Quality and Contamination

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You are required to develop a rough draft for your Final Lab Report, which covers the drinking water quality experiment from the Week Two Lab assignment “Lab 2: Water Quality and ContaminationPreview the document.” Please use the Week Three Assignment Template for preparing your rough draft to insure that you include all required components in a well-organized manner.  Before completing this Template, view the Tutorial on the Rough Draft of the Final Lab Report Template so that you have a clear picture on how to use the template most effectively.  This rough draft must also be reviewed using the Grammarly (Links to an external site.)Links to an external site. tool from the Writing Center to help you identify and correct any mistakes to your rough draft. Be sure to submit a screen shot of the Grammarly report and the corrected rough draft to the Week Three Assignment box.  This resource will show you how to take a screen shot on your computer and upload it to Waypoint successfully.

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Complete the following steps to submit both reports:Carefully read the instructions for your Final Lab Report assignment located within Week Five of the course..Download the Rough Draft of the Final Lab Report TemplatePreview the documentView in a new window and utilize this form to ensure correct formatting and inclusion of all required material.View the Tutorial on the Rough Draft of the Final Lab Report Template so that you can apply the template with success. Use at least two scholarly sources, two credible sources, and your lab manual to support your points.The rough draft must be three to five pages in length (excluding title and reference pages) and formatted according to APA style. For information regarding APA samples and tutorials, visit the Ashford Writing Center (Links to an external site.)Links to an external site..Use the Grammarly tool to proofread your paper before submitting it for grading. Grammarly is a free proofreading program available to all Ashford students.  To learn how to set up and use Grammarly, watch the Grammarly tutorial (Links to an external site.)Links to an external site..Upload your paper to Grammarly and take a screen shot of your reviewed paper. Need help taking a screen shot? See this handoutPreview the documentView in a new window. Save the Grammarly screenshot to your computer and submit it along with your assignment. This means that you will submit two documents to Waypoint: the Grammarly screen shot and your corrected rough draft.Note: Need help using Grammarly? Email the Writing Center at writing@ashford.edu. Note: Please do not use www.grammarly.com to sign up as you will get limited feedback. Ashford University pays for additional fabulous Grammarly services so you don’t have to. If you encounter any problems or technical issues, please contact: support@grammarly.comThe Rough Draft of the Final Lab Report must contain the following seven sections in this order:Title Page – This page must include the title of your report, your name, course name, instructor, and date submitted.Introduction – This section should discuss why the experiment was conducted. At a minimum, it should contain three paragraphs. One paragraph must cover background information of similar studies that have already been done in the area. This is accomplished by citing existing literature from similar experiments and explaining their results. A second paragraph should discuss an objective or a reason why the experiment is being done. Why do we want to know the answer to the question we are asking? A third paragraph should provide a hypothesis for the experiment conducted, along with your rationale behind that hypothesis.Materials and Methods – This section should provide a detailed description of the materials used in your experiment and how they were used. A step-by-step rundown of your experiment is necessary; however, it should be done in paragraph form, not in a list format. The description should be exact enough to allow for someone reading the report to replicate the experiment, but it should be in your own words and not simply copied and pasted from the lab manual.Results – This section should include the data and observations from the experiment. All tables and graphs should be present in this section. Additionally, there should be at least one paragraph explaining the data in paragraph form. There should be no personal opinions or discussion beyond the results of your experiments located within this section.Discussion – This section should interpret or explain the meaning of your data and provide conclusions. At least three paragraphs should be outlined here. First, a paragraph should be present that addresses whether your hypothesis was confirmed or denied and how you know this. Second, you are to discuss the meaning of your findings in this area utilizing scholarly sources to put the paper into context. For example, how do your results compare with the findings of similar studies? Also, you should discuss if there are any outside factors (i.e., temperature, contaminants, time of day) that affected your results. If so, how could you control for these in the future?  Finally, you should discuss any future questions arising from your results and how you might test them with new experiments.Conclusions – This section should provide a brief summary of your work.  What are the key take-away points from your study?References – Provide a list of at least two scholarly sources, two credible sources, and your lab manual that will be used in the Final Lab Report. Format your references according to APA style as outlined in the Ashford Writing Center.Note: An abstract must be included in the Final Lab Report. However, the abstract should not be included in the rough draft as it is to be written last after the entire paper is fully written. Do not forget this in your Final Lab Report.

 

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Present your case for upgrading to a database driven solution for tracking sales and inventory to the store owners. They are concerned about the cost and want to know what this upgrade would entail.

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As the new manager of a convenience store, you have noticed issues with the manual method of tracking sales using paper sales tickets and spreadsheets, as well as, shortages on some of the more popular items carried in the store.

Present your case for upgrading to a database driven solution for tracking sales and inventory to the store owners. They are concerned about the cost and want to know what this upgrade would entail.

Include the following:

  • How a system could improve efficiency
  • How a system could improve accuracy
  • How sales of individual items would be entered
  • How the database would store the data compared to the current spreadsheet method
  • How monitoring of inventory levels based on sales using the database would work

Assignment presentation :

  • A written business proposal (approximately two pages)

Submit your presentation to the Assignment Files tab above.

  • A written business proposal (approximately two pages)

Submit your presentation to the Assignment Files tab above.

 

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Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words.  You will add an introduction and conclusion, and your paper will include the following components: Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.  See Figure 9.5 – Persuasive Message Using AIDA model.

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Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.

Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words.  You will add an introduction and conclusion, and your paper will include the following components:

  • Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.  See Figure 9.5 – Persuasive Message Using AIDA model.
  • Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
  • Include secondary research to support your argument, related to your product and/or service.
    • Explain what you will do in case the selected product or service does not initially sell as much as expected.
    • Indicate potential digital channels for marketing your product or service.
    • Consider cross-cultural and multinational implications.

Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

  • Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.
  • Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
  • Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
  • Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
  • Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.
 

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