week 1 assignment the marketing and the 5 p s

Week 1 Assignment – The Marketing and the 5 P’s

wk1_MAN105_A.pngMost marketing professionals have a written plan that contains a description of the marketing environment, an outline of marketing strategy, and marketing objectives. A marketing plan starts with a well-defined mission and strategy. The key to a marketing plan is found in this chapter subtitle: Linking Your Strategy and Program. The end result of this process is the ability to implement marketing activities. These activities are designed to help enable the organization to achieve its goals and objectives. The plan identifies who will be responsible for carrying out each part of the overall marketing strategy, and helps to determine the size of the market to reach.

Read chapters 1 and 2 to assist with this assignment. This assignment consists of two parts: A written paper and a 5-slide Powerpoint presentation complete with graphics and author’s notes.

First, in a minimum of 250 words (excluding the title and reference pages), in IWG Format with at least three references, apply the elements of the marketing program to questions 1 and 2.

1. Using the information that you read in Chapter 2, select one of these “new” products and describe how you would use a Marketing program to market it.

Select one of the following ” brand new” products: breakfast cereal, sunglasses, nail polish, video game, smoothie machine, soft drink, rug cleaning service, appliance repair service, online guitar lessons.

  1. Pick one of these products and describe it? (Product)
  2. How much does it cost and why did you select that price? (Price)
  3. Where would the product be sold? (Place)
  4. How would you tell people about your product? (Promotion)
  5. Customer Service is an important part of marketing any product, who can customers talk with? Describe your plan. (People)

2. Why would a Company need a marketing program for their products?

**Please see Worksheet 1 in Course Media Page. It is meant to assist you, however you may use the standard IWG template if you choose. USE TEMPLATE INCLUDED! USE IT FOR THE WRITTEN PART. THE POWERPOINT CAN BE DONE IN A NORMAL TEMPLATE.

Then, create a 5-slide PowerPoint with graphics and author’s notes that illustrate each of the 5 P’s of the Marketing Mix using your selected product.

How to Add Notes to a PowerPoint Presentation(1).mp4Play media comment.

Rubric (FOLLOW THIS!)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeTimelinessFull assignment submitted by Saturday 24 points

24.0 pts

Exemplary: Both documents submitted on time

12.0 pts

Needs Improvement: 1 document submitted on time

0.0 pts

Not Completed: Please submit your assignment in full

24.0pts

This criterion is linked to a Learning OutcomeMechanicsPaper is structurally sound, proper grammar and word choice used; transitional sentences draw paragraphs together 15 points

15.0 pts

Exemplary: All mechanical and structural requirements met

10.0 pts

Proficient: 2 of 3 requirements met

5.0 pts

Needs Improvement: 1 of 3 requirements met. Please see your learning coach in the Student Success Center for assistance

0.0 pts

Not Evident: None of the requirements met. Please see your learning coach in the Student Success Center for assistance

15.0pts

This criterion is linked to a Learning OutcomeFormattingStudent submission followed the Institution Writing Guidelines, if applicable, or followed formatting requirements for assignment as directed in the instructions.

15.0 pts

Exemplary: All formatting requirements met

10.5 pts

Proficient: 3 or 4 requirements met 9-12 points

4.5 pts

Needs Improvement: 1 or 2 requirements met. Please see your learning coach in the Student Success Center for assistance 3-6 points

0.0 pts

Not Evident: None of the requirements met. Please see your learning coach in the Student Success Center for assistance

15.0pts

This criterion is linked to a Learning OutcomeWord DocumentMeets minimum word requirements, addresses all questions fully; uses references to enhance original thought. 33 points

33.0 pts

Exemplary: All requirements met

24.5 pts

Proficient: 2 or 3 requirements met 22-27 points

13.5 pts

Needs Improvement: 1 of 3 requirements met. Please see your learning coach in the Student Success Center for assistance

0.0 pts

Not Evident: 0 of 3 requirements met or document not submitted. Please see your learning coach in the Student Success Center for assistance

33.0pts

This criterion is linked to a Learning OutcomePowerPoint PresentationPresentation contains an introduction slide, required content slides, and a reference slide; Graphics used where appropriate (at least 1 per content slide); Minimum of 50 words in author’s notes 33 points

33.0 pts

Exemplary: All requirements met

24.5 pts

Proficient: 2 of 3 requirements met 22-27 points

13.5 pts

Needs Improvement: 1 of 3 requirements met. Please see your learning coach in the Student Success Center for assistance 11-16 points

0.0 pts

Not Evident: Requirements not met or presentation not submitted. Please see your learning coach in the Student Success Center for assistance

33.0pts

Total Points: 120.0

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"