Signature Assignment: Environmental Scanning

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Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following: 

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses. 

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. 

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