PRINCIPLE OF MARKETING & COMMUNICATIONS IN A DIGITAL WORLD

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The assignment requires students to describe and analyse marketing activities associated with the launch of a new haircare product.

The assignment needs to contain the following elements:

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a) A brief description of the new product that is the focus of this assignment AND a brief analysis of the market for this product;

b) Set out your strategy for the segmentation, targeting and positioning of the product;

c) Your recommended Marketing Mix for this product

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