MKT350-1304A-01 Marketing Research Practices

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1000 to  1500 words (company for asssingment is Starbucks)

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client’s product or service and target audiences. Answer the following questions in your target customer report:

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  • Why is it important to select a target market first in the research process?
  • Who is the target market?
  • Identify the target market’s personality traits, interests, and lifestyles.
  • What research did you use to determine the target market?
  • List 2–3 resources used to determine the target market.
  • State how identifying the target market will help you develop the research design survey.
 

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