expanding your business 1

Assignment 2: Expanding Your Business
Due Week 8 

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you: TO BUILD OR TO BUY.docx 

  1. Outline a financial plan for your small business.
  2. Develop a guerrilla marketing strategy for your small business.
  3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
  4. Outline a plan for securing sources of debt financing for your second store.
  5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Describe and analyze the necessary activities and key decisions to start a small business.
  • Analyze the key financial management considerations in operating a small business.
  • Develop a guerrilla marketing strategy for a small business.
  • Analyze the role of pricing, credit, and equity financing in defining a business strategy.
  • Use technology and information resources to research issues in small business management.
  • Write clearly and concisely about small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Points:

Assignment 2: Expanding Your Business

Criteria

Unacceptable 
Below 60% F

Meets Minimum Expectations 
60-69% D

Fair 
70-79% C

Proficient 
80-89% B

Exemplary 
90-100% A

1. Outline a financial plan for your small business.
Weight: 20%

Did not submit or incompletely outlined a financial plan for your small business.

Insufficiently outlined a financial plan for your small business.

Partially outlined a financial plan for your small business.

Satisfactorily outlined a financial plan for your small business.

Thoroughly outlined a financial plan for your small business.

2. Develop a guerrilla marketing strategy for your small business.
Weight: 25%

Did not submit or incompletely developed a guerrilla marketing strategy for your small business.

Insufficiently developed a guerrilla marketing strategy for your small business.

Partially developed a guerrilla marketing strategy for your small business.

Satisfactorily developed a guerrilla marketing strategy for your small business.

Thoroughly developed a guerrilla marketing strategy for your small business.

3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
Weight: 20%

Did not submit or incompletely discussed the most appropriate location for a second store (an actual street address). Did not explain your reasoning.

Insufficiently discussed the most appropriate location for a second store (an actual street address). Insufficiently explained your reasoning.

Partially discussed the most appropriate location for a second store (an actual street address). Partially explained your reasoning.

Satisfactorily discussed the most appropriate location for a second store (an actual street address). Satisfactorily explained your reasoning.

Thoroughly discussed the most appropriate location for a second store (an actual street address). Thoroughly explained your reasoning.

4. Outline a plan for securing sources of debt financing for your second store.
Weight: 20%

Did not submit or incompletely outlined a plan for securing sources of debt financing for your second store.

Insufficiently outlined a plan for securing sources of debt financing for your second store.

Partially outlined a plan for securing sources of debt financing for your second store.

Satisfactorily outlined a plan for securing sources of debt financing for your second store.

Thoroughly outlined a plan for securing sources of debt financing for your second store.

5. Two (2) references outside the textbook 
Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements.
Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

 

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