Consumer Behavior

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Based on this article please answer based on article 

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1) why are company objectives important in guiding market strategy ? 

2) how do resources of a company affect the search of opportunities?

3)why could an american firm looking to do business in a foreign country get into trouble if they ignor the political and legal contraints of the country ? 

4) how imortant is it to understand the population trends when planning strategies ?

5) how should a company go about evaluating potential opportunites 

 

Need by : 10 pm NY time 

 

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