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Read the Chapter Case, “Harley-Davidson, Inc.: Troubled Times Increase H-D’s Reliance on International Sales,” on

 

pages 204-214, and answer the questions on page 214 in detail.

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1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not?

 

 

2. What does a Porter’s five forces analysis reveal about the strategies H-D has employed in recent years?

 

 

3. How H-D compare to its competitors.

 

The case study is in Multinational Management A Stragetic Approach

Cullen &  Parboteeah (2014)

 

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