Concept of Branding Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC. The paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to […]
Marketing Management Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. “Looking for a Similar […]
IMC Tactics Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement. The paper Must be two […]
Consumer PromotionsSelect one product. In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.The […]
Social Media You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess […]
Electronic & Internet Marketing How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:1946-1964 Baby Boomers1965-1983 Gen X or the […]
Focus of the Final PaperThe Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in […]
Content Marketing An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. “Looking for […]
This assignment will be completed in three parts, so you may want to use section headers to organize your paper. Remember to explain the theories you reference with supporting citations to the textbook and online lectures before contrasting them, utilizing correct APA format. You may want to use examples to illustrate your understanding of key […]
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