Marketing Plan Product Concepts 1. iHarvest Indoor Vertical Garden

1. Course Outline; Dropbox; D2L Quizzes
2. External Marketing Environment (Ch.2)
3. Environmental Scan / SWOT Analysis (Ch.3)
4. Marketing Plan Project
5. Library Research Session – Mon May 13
6. Lab Activity (individual): Prizm5

Agenda – Wed May 8

Creating & Capturing Value

• Key outcomes of creating value:  customer loyalty and retention

 share of market

 share of customer

 customer lifetime value (CLV)

 customer equity

Marketing Plan Product Concepts 1. iHarvest Indoor Vertical Garden

1. MODL Utility Water Bottle https://www.ideaconnection.com/new-inventions/modl-utility-water-bottle-14141.html
2. E-Pad Android Tablet https://www.ideaconnection.com/new-inventions/e-pad-android-tablet-will-please-paper-lovers-14106.html
3. Vezo 360 Smart Dash Camera https://www.ideaconnection.com/new-inventions/arvision-s-vezo-360-dash-cam-alerts-drowsy-drivers-14097.html

https://www.ideaconnection.com/new-inventions/vertical-iharvest-garden-grows-more-with-less-14149.html
https://www.ideaconnection.com/new-inventions/modl-utility-water-bottle-14141.html
https://www.ideaconnection.com/new-inventions/e-pad-android-tablet-will-please-paper-lovers-14106.html
https://www.ideaconnection.com/new-inventions/arvision-s-vezo-360-dash-cam-alerts-drowsy-drivers-14097.html
Chapter 2 The Marketing Environment; Social Responsibility, and Ethics

External Environment (CREST) • Competitive (direct/indirect, new entrants)

• Regulatory (laws, regulations)

• Economic (macroeconomic conditions)

• Social / Demographic (attitudes, values, lifestyles, demographics)

• Technological (invention, evolution, obsolescence)

Competitive Factors • Direct competitors

• Substitutes

• New Entrants

• Suppliers

• Buyers

Regulatory/Legal Factors • Laws, gov’t agencies, and other regulators

influence or limit marketing-related decisions

Examples include:  Legislation to protect competition and consumers

(e.g., Competition Bureau, environmental protection, product safety, packaging/labeling, patents, etc.)

 Self-regulation (e.g., Better Business Bureau; Canadian Marketing Association; Advertising Standards Canada)

Economic Factors • Consist of factors that affect consumer income,

including gross, disposable, and discretionary income

Examples include:  Consumer personal & household income  Employment rates  Inflation, Consumer Price Index (CPI)  Economic growth or recession  Currency exchange rates

Social Factors

• changing attitudes and values regarding  gender roles  health and fitness  environmental sustainability, etc.

• changes to families and households

• rural to urban population shift

• increased ethnic diversity

Social Factors

Demographics: the study of people’s vital statistics, such as their age, gender, ethnicity, marital status, income, occupation, education, etc.

Market research not only identifies current statistics, but tracks demographic trends.

Social Factors in Canada

• Major generational groups in Canada include:

• 1946 to mid-60s: Baby Boomers

• mid-60s to late-70s: Generation X

• late-70s to late-90s: Gen Y (Millennials)

• late-90s to 2009: Generation Z

Technological Factors • Rapidly changing technology:

 creates new markets and opportunities  increases rate of product obsolescence

• Consider the impact of:  information & communication technologies  e-commerce and e-marketing  technology-assisted manufacturing

Chapter 3 Strategic Planning for Competitive Advantage

Strategic Planning the managerial process of creating and maintaining a fit between the organization’s objectives and resources and evolving market opportunities

Environmental Scanning the collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of a marketing plan

SWOT Analysis process of identifying:

 strengths and weaknesses within the internal environment (over which company has some influence/control),

 opportunities and threats within the external environment (over which company has no influence/control)

Situation Analysis (SWOT) POSITIVE NEGATIVE

INTERNAL

EXTERNAL

https://corporatefinanceinstitute.com/resources/knowledge/strategy/swot-analysis/
Situation Analysis (SWOT)

© 2014 McGraw-Hill Ryerson Ltd. All rights reserved.

Marketing Plan Project Report 1 (value 10%, due Sun May 26) • product description; situation analysis

(SWOT); target market; positioning

Report 2 (value 10%, due Mon Jun 17) • marketing mix strategies; marketing

activities; evaluation and control

Team Presentation (value 5%, due Wed Jun 19)

Library Research – Mon May 13

In preparation, please complete the following by Sun May 12:

1. Online Plagiarism Tutorial http://camosun.ca/services/library/plagiarism/index.html
2. Academic Integrity & APA Referencing Resources (D2L) Complete the following for each unit (AI and APA):

 Open “Academic Integrity & APA Citation Modules” folder

 Complete “Pre-test”

 Read resource materials

 Complete graded quiz

http://camosun.ca/services/library/plagiarism/index.html
Lab Activity: Prizm5

• In D2L (online.camosun.ca), open the Dropbox named “Lab: Prizm5 Postal Code” and follow instructions

• Assignment due Sun May 12 at 11:59pm

• Value 3%

www.environicsanalytics.ca

htp://online.camosun.ca/
http://www.environicsanalytics.ca/
Looking forward…

1. Due Sun May 12 at 11:59pm:  Prizm5 Postal Code (D2L dropbox)  3 x D2L Quizzes (Ch.1, 2, 3)  Academic Integrity & APA Referencing Modules

(materials located in D2L Content folder)

1. Read Chapter 5 (Marketing Research) • Library Research session Mon May 13, including

in-class activity for participation marks

Agenda – Wed May 8
Creating & Capturing Value
Marketing Plan Product Concepts
Chapter 2
External Environment (CREST)
Competitive Factors
Regulatory/Legal Factors
Slide Number 8
Economic Factors
Social Factors
Social Factors
Social Factors in Canada
Technological Factors
Chapter 3
Strategic Planning
Environmental Scanning
SWOT Analysis
Situation Analysis (SWOT)
Situation Analysis (SWOT)
Marketing Plan Project
Library Research – Mon May 13
Lab Activity: Prizm5
Looking forward…

The post Marketing Plan Product Concepts 1. iHarvest Indoor Vertical Garden appeared first on graduatepaperhelp.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Develop a 10-15 question survey for your constituents to help you craft your strategic plan

· Choose a business and industry (does not have to be real)

· Your paper must be APA formatted and at least 10 but not greater than 15 pages in length

· You will be developing a 5 year strategic technology plan for a company

o Develop a 10-15 question survey for your constituents to help you craft your strategic plan

o Discuss other ways you will get stakeholder input

· Create your Strategic Plan (a sample has been uploaded)

o Draft a Vision, Mission, and Values area

§ There are thousands of examples online

o Draft your guiding principles, goals, and measurement criteria

o Make sure you cover:

§ Your survey questions for the Strategic Technology Plan

§ Mission Statement

§ Vision Statement

§ Guiding Principles

§ Goals for those principles

§ How those goals will be measured for success

The post Develop a 10-15 question survey for your constituents to help you craft your strategic plan appeared first on graduatepaperhelp.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Topic: Cryptography Standard: Message Authentication Codes

Need 17 pages of report on topic below:

Topic: Cryptography Standard: Message Authentication Codes

Covering all below topics

You should present all standard algorithms,

Describe the algorithms,

Present an example (complete step by step);

In additions you must refer to the standards documents which introduce these standards and the Testing Products. One major element in your research report is history.

The post Topic: Cryptography Standard: Message Authentication Codes appeared first on graduatepaperhelp.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Need 2+ Pages With No Plagarism In APA Format And 2+ References.Please give me 500 words on the Edward Snowden effect on Internet Privacy and how he has effected the ethics of IT work.

The post Need 2+ Pages With No Plagarism In APA Format And 2+ References. appeared first on graduatepaperhelp.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"