Respond to the following in a minimum of 175 words:
Select a business you are familiar with or by conducting a search of the internet. Identify its business structure. Explain the advantages and disadvantages of that designation for the business. Provide examples.
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Using the University Digital Library or the Google scholar website, locate a peer reviewed article about privacy. Write a critical evaluation of the article; make sure to include three to five key points that you thought were important. All of the key points should be written in your own words, and the article must be properly cited using APA-style. Your work should include at least two references.
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Upon completion of the course, students will be able to:
Explain how companies use popular social media channels for marketing
Identify ways that companies can integrate social media into their marketing campaigns
Describe the most popular social media channels used for business purposes
Module Reading and Resources
Textbook: Marketing: An Introduction, Chapter 14
This chapter will provide an overview of how companies use online, social, and mobile marketing.
Access this resource by going to the MyMarketingLab area under the course Table of Contents menu.
Presentation: Marketing Concept Glossary VI
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
Video: Social Media
This video illustrates the pet store’s and a competitor’s use of social media. Transcript available here.
Assignment Calendar
Assignment Calendar Module Six
Module Overview
Social media is still referred to as a new or untraditional marketing activity; however, it has not just exhibited staying power but significant growth. It has earned its place as an important and unavoidable piece of a marketing strategy. Many companies that cannot afford to advertise on national TV or to run expensive ads in glossy print magazines can have a “free” Facebook page, a Twitter account, or LinkedIn page.
Social media has brought new questions to companies and marketers alike. Some have to do with the growing pains of a new and instantaneous communications format:
How should companies use social media?
How is the return on investment (ROI) of a social media campaign determined?
What about paid promotions on social media?
Some questions are specific to the company:
What sites are the right fit for the company?
How much of an investment (time or money) should go into social media?
Is the company prepared (e.g., with staff, time, and other resources) to respond to customers who reach out via social media?
How does social media fit into the larger marketing strategy?
Similar to traditional advertising, social media needs to be informed by strategy. A company needs to evaluate what its marketing strategy is and what its objectives are. The company then needs to decide whether social media aligns with those objectives. Social media is dynamic, so it is not enough for a company to simply have a Facebook page or Instagram account. If those sites are not nurtured and updated, they can be more harmful to a company’s brand than if the company had no social media presence.
The list of social networking sites is growing; when examined in terms of usage and longevity, there are clear leaders (Table 6.1):
Network
Monthly Active Users (Kaushik, 2014)
Pros
Cons
Facebook
1.28 billion
Still the biggest player in social media
Changing rules have made it harder for followers to see page posts
Google+
540 million
Rapidly growing; has the power of Google behind it
Still misunderstood by users who do not take advantage of all features
Twitter
255 million
Ability to reach large number of people quickly
Short lifespan of a tweet; requires active tweeting to grow and maintain number of followers
Instagram
200 million
Image-driven, brand-friendly
Demographics skew to younger generations; not relevant to every industry
LinkedIn
187 million
The professional social network
Many users do not engage with groups
Pinterest
40 million
Users are highly active; easy to share information and products
Frequency is important; not relevant to every industry; skewed to female demographic
YouTube
1 billion (total users)
The most powerful video sharing network; videos get high placement in Google search results
Original content can be time-consuming/expensive to create
Table 6.1: Social Media Standings
The module video, Social Media, provides examples of how companies use social media to present and communicate about their products.
Now, take a minute to review this week’s glossary.
Reference
Kaushik, N. M. (2014) Social media in 2014: Facts, figures and findings. Business 2 Community. Retrieved from http://www.business2community.com/infographics/social-media-2014-facts-figures-findings-01054299#tJlUVOA8O0oBuMIw.99
Complete the assignment as follows:
For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and discuss the marketing strategies used. Is the company a frequent poster? Does it run contests or giveaways? Identify at least one way the company could improve its strategies.
In your response to your classmates, compare how the company you chose uses social media with the ways your classmate’s chosen company uses social media. What strategies do they share? How are their strategies different?
For more information, view the following documents:
Final Project Part I Guidelines and Rubric
Final Project Part I Milestone One Guidelines and Rubric
For your response posts (2), you must do the following:
Reply to at least two different classmates outside of your own initial post thread.
Demonstrate more depth and thought than simply stating that “I agree” or “You are wrong.” Guidance is provided for you in each discussion prompt.
classmates Post #1:
I have chosen the same company I used in my last discussion post, GoPro. I have been interested in this company since the release of their first camera, I own several of their cameras and follow them on all forms of social media that I am part of. GoPro makes action cameras, 3d cameras, 360 cameras and even tried to get into the drone market. GoPro has a Facebook following of over 10.7 million and post several times a day. Their Instagram has a following of over 15.7 million with almost 5k posts, in addition to their main account they have Instagram accounts for other countries like India, Brazil, Mexico and more. Their Twitter account has over 2.2 million followers and they post 1-2 times a day. Their YouTube channel has over 7.1 million subscribers with over 2.04 billion views. On their main YouTube channel, they have several playlists that include GoPro Awards, Staff picks, TV Commercials and several others separated by sport. Their YouTube is by far the one that they must spend the most time on, after all they are a company that started for the reason of sharing videos. Facebook, Instagram and Twitter are where they announce most of their special deals and contests. I remember a few years ago they had a large contest called “everything we make daily give away”. All their social media accounts would link you back to their website where you made a quick entry into the contest then were sent back to their main sales site. I entered almost every day but never won. They also have contests where you can be showcased as their video or photo of the day. Their marketing strategy is user generated content, many of their videos and photos are from average users like myself. They also use sponsorship of professional racecar drivers, motorcyclists, skydiver and other extreme athletes to promote their hardware. They have a very thorough social media presence. It could be improved on by expanding their tutorial page on YouTube. They have a great camera tutorial page but expanding into their free editing software would help users create better videos and expend their presence within the channels and pages of users.
less
classmates Post #2:
One of my favorite companies is Target! Target is not solely based of selling a ton of product, but to produce customer loyalty and love for the brand itself. Target focuses on engaging their customers. One of the platforms that Target uses to promote their products in a friendly and less baring way is on Pinterest. They share various products through different themes and topics to get people talking about what they have to offer. I feel that Pinterest helps people who shop at target, get ideas on how to design and create.. which helps target sell more of their products in a way that is less “forceful”.
Target also has an online magazine called “A Bullseye View”. This magazine targets people who want to focus on building their own empires. The products this magazine promotes are ones that relate to someone’s fitness, recipes to cook in the house, and home improvement products. I believe that Target engages others by relating to people’s every day lives. The magazine also gives insight on behind the scenes events and partnerships that others may not know about if they do not view this online magazine. Along with the use of Pinterest and an online magazine, Target uses platforms like snapchat and even Vine. Vine is an interesting platform to use because it is a fun and creative challenge to promote something in about 6 seconds. One quick video can effect someone in a multitude of ways! (motivation, inspiration, etc) Lastly, Target executed influencer campaigns through the use of instagram. Many of these campaigns include different targets including small family vloggers, celebrities, and plus sized models. They use the use of their instagram famous dog too to reel consumers in! (Who doesn’t love animals??) Target promotes body positivity with certain hashtags and trends as well. I did not find anything on specific contests, so if I could give advice for target to improve their social media marketing, it would be to have a contest with a tropical island getaway. For example, buy something and post it to potentially win, or travel to multiple different locations and post them in a scavenger hunt type of contest (those are always fun and exciting!).
Sources:
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Upon completion of the course, students will be able to:
Explain how companies use popular social media channels for marketing
Identify ways that companies can integrate social media into their marketing campaigns
Describe the most popular social media channels used for business purposes
Module Reading and Resources
Textbook: Marketing: An Introduction, Chapter 14
This chapter will provide an overview of how companies use online, social, and mobile marketing.
Access this resource by going to the MyMarketingLab area under the course Table of Contents menu.
Presentation: Marketing Concept Glossary VI
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
Video: Social Media
This video illustrates the pet store’s and a competitor’s use of social media. Transcript available here.
Assignment Calendar
Assignment Calendar Module Six
Module Overview
Social media is still referred to as a new or untraditional marketing activity; however, it has not just exhibited staying power but significant growth. It has earned its place as an important and unavoidable piece of a marketing strategy. Many companies that cannot afford to advertise on national TV or to run expensive ads in glossy print magazines can have a “free” Facebook page, a Twitter account, or LinkedIn page.
Social media has brought new questions to companies and marketers alike. Some have to do with the growing pains of a new and instantaneous communications format:
How should companies use social media?
How is the return on investment (ROI) of a social media campaign determined?
What about paid promotions on social media?
Some questions are specific to the company:
What sites are the right fit for the company?
How much of an investment (time or money) should go into social media?
Is the company prepared (e.g., with staff, time, and other resources) to respond to customers who reach out via social media?
How does social media fit into the larger marketing strategy?
Similar to traditional advertising, social media needs to be informed by strategy. A company needs to evaluate what its marketing strategy is and what its objectives are. The company then needs to decide whether social media aligns with those objectives. Social media is dynamic, so it is not enough for a company to simply have a Facebook page or Instagram account. If those sites are not nurtured and updated, they can be more harmful to a company’s brand than if the company had no social media presence.
The list of social networking sites is growing; when examined in terms of usage and longevity, there are clear leaders (Table 6.1):
Network
Monthly Active Users (Kaushik, 2014)
Pros
Cons
Facebook
1.28 billion
Still the biggest player in social media
Changing rules have made it harder for followers to see page posts
Google+
540 million
Rapidly growing; has the power of Google behind it
Still misunderstood by users who do not take advantage of all features
Twitter
255 million
Ability to reach large number of people quickly
Short lifespan of a tweet; requires active tweeting to grow and maintain number of followers
Instagram
200 million
Image-driven, brand-friendly
Demographics skew to younger generations; not relevant to every industry
LinkedIn
187 million
The professional social network
Many users do not engage with groups
Pinterest
40 million
Users are highly active; easy to share information and products
Frequency is important; not relevant to every industry; skewed to female demographic
YouTube
1 billion (total users)
The most powerful video sharing network; videos get high placement in Google search results
Original content can be time-consuming/expensive to create
Table 6.1: Social Media Standings
The module video, Social Media, provides examples of how companies use social media to present and communicate about their products.
Now, take a minute to review this week’s glossary.
Reference
Kaushik, N. M. (2014) Social media in 2014: Facts, figures and findings. Business 2 Community. Retrieved from http://www.business2community.com/infographics/social-media-2014-facts-figures-findings-01054299#tJlUVOA8O0oBuMIw.99
Complete the assignment as follows:
For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and discuss the marketing strategies used. Is the company a frequent poster? Does it run contests or giveaways? Identify at least one way the company could improve its strategies.
In your response to your classmates, compare how the company you chose uses social media with the ways your classmate’s chosen company uses social media. What strategies do they share? How are their strategies different?
For more information, view the following documents:
Final Project Part I Guidelines and Rubric
Final Project Part I Milestone One Guidelines and Rubric
For your response posts (2), you must do the following:
Reply to at least two different classmates outside of your own initial post thread.
Demonstrate more depth and thought than simply stating that “I agree” or “You are wrong.” Guidance is provided for you in each discussion prompt.
classmates Post #1:
I have chosen the same company I used in my last discussion post, GoPro. I have been interested in this company since the release of their first camera, I own several of their cameras and follow them on all forms of social media that I am part of. GoPro makes action cameras, 3d cameras, 360 cameras and even tried to get into the drone market. GoPro has a Facebook following of over 10.7 million and post several times a day. Their Instagram has a following of over 15.7 million with almost 5k posts, in addition to their main account they have Instagram accounts for other countries like India, Brazil, Mexico and more. Their Twitter account has over 2.2 million followers and they post 1-2 times a day. Their YouTube channel has over 7.1 million subscribers with over 2.04 billion views. On their main YouTube channel, they have several playlists that include GoPro Awards, Staff picks, TV Commercials and several others separated by sport. Their YouTube is by far the one that they must spend the most time on, after all they are a company that started for the reason of sharing videos. Facebook, Instagram and Twitter are where they announce most of their special deals and contests. I remember a few years ago they had a large contest called “everything we make daily give away”. All their social media accounts would link you back to their website where you made a quick entry into the contest then were sent back to their main sales site. I entered almost every day but never won. They also have contests where you can be showcased as their video or photo of the day. Their marketing strategy is user generated content, many of their videos and photos are from average users like myself. They also use sponsorship of professional racecar drivers, motorcyclists, skydiver and other extreme athletes to promote their hardware. They have a very thorough social media presence. It could be improved on by expanding their tutorial page on YouTube. They have a great camera tutorial page but expanding into their free editing software would help users create better videos and expend their presence within the channels and pages of users.
less
classmates Post #2:
One of my favorite companies is Target! Target is not solely based of selling a ton of product, but to produce customer loyalty and love for the brand itself. Target focuses on engaging their customers. One of the platforms that Target uses to promote their products in a friendly and less baring way is on Pinterest. They share various products through different themes and topics to get people talking about what they have to offer. I feel that Pinterest helps people who shop at target, get ideas on how to design and create.. which helps target sell more of their products in a way that is less “forceful”.
Target also has an online magazine called “A Bullseye View”. This magazine targets people who want to focus on building their own empires. The products this magazine promotes are ones that relate to someone’s fitness, recipes to cook in the house, and home improvement products. I believe that Target engages others by relating to people’s every day lives. The magazine also gives insight on behind the scenes events and partnerships that others may not know about if they do not view this online magazine. Along with the use of Pinterest and an online magazine, Target uses platforms like snapchat and even Vine. Vine is an interesting platform to use because it is a fun and creative challenge to promote something in about 6 seconds. One quick video can effect someone in a multitude of ways! (motivation, inspiration, etc) Lastly, Target executed influencer campaigns through the use of instagram. Many of these campaigns include different targets including small family vloggers, celebrities, and plus sized models. They use the use of their instagram famous dog too to reel consumers in! (Who doesn’t love animals??) Target promotes body positivity with certain hashtags and trends as well. I did not find anything on specific contests, so if I could give advice for target to improve their social media marketing, it would be to have a contest with a tropical island getaway. For example, buy something and post it to potentially win, or travel to multiple different locations and post them in a scavenger hunt type of contest (those are always fun and exciting!).
Sources:
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Develop one (1) Goal Statement and a supporting Objective.
FOUNDATIONS CARE PLAN ASSIGNMENT
INSTRUCTIONS:
Read scenario; underline or highlight related data; develop lists of related data. (See #8 for Hint)
Identify 3 priority (most urgent) NURSING issues and write a NANDA nursing diagnosis label for each; can be “at risk” or “actual” diagnosis
· HINT: Use the NANDA list in your book
Number the 3 NANDA diagnostic labels you identified in order of priority.
· HINT: Consider Maslow’s hierarchy of need; think about what needs to be addressed immediately
Pick the NANDA diagnostic label that is HIGHEST priority and develop the NANDA diagnostic label into a complete Nursing Diagnosis, correctly incorporating all components
· HINT:
· If you use an “At risk” diagnostic label, the Nursing Diagnosis will have 2 parts: NANDA Label and Related factor
· If you use an “Actual” diagnostic label, the Nursing Diagnosis will have 3 parts: NANDA Label, Related factor and Defining characteristics.
Using the Nursing Diagnosis completed,
Develop one (1) Goal Statement and a supporting Objective.
The goal is a general statement, but the objectives MUST include all of the following components:
· SMART (Learn this acronym and how to use it!)
· S: Specific
· Must be patient centered; start with “the client will…”
· M: Measurable
· A: Attainable
· R: Realistic
· T: Timed
· HINT: Your GOAL and OBJECTIVES MUST be based on the PRIORITY Nursing Diagnosis you completed in # 4.
· DO NOT write goals and objectives based on a different diagnostic label. When you write complete Care Plans for future clients, each diagnostic label will be developed into a Nursing Diagnosis and have its own goals, objectives and interventions. For this assignment, use your 1st priority diagnosis
Based on your nursing diagnosis and goal, write appropriate nursing interventions.
· HINT: The Interventions MUST directly relate to the Nursing Diagnosis, Goal and Objective you have developed. DO NOT list interventions for other diagnoses. Note that sometimes the same intervention may apply to more than one diagnosis, but do not include unrelated interventions.
· When identifying INTERVENTIONs, use your text to locate appropriate interventions. You may also use the internet as a resource for interventions; many examples of Care Plans are available, but DO NOT copy a care plan directly from the internet; your Care Plan must be specific to this scenario and this patient.
Grading
· Using the Care Plan completed in class as an example, complete the Care Plan assignment as above and submit.
· A “rough draft” of your care plan MUST be submitted in Week 9; this counts as a Quiz grade
· Final grading based on the RUBRIC provided
· Care Plan assignment is due WEEK 10 and is 4% of your Grade. (Nonobjective)
Developing your Critical Thinking Skills:
· Hints for grouping like data and developing “Issues”
a) Are any of the vital signs abnormal? Are there other factors in the scenario that could have caused the abnormal vital signs?
b) G. C. has fallen 3 times. Is there any other data that makes her at risk for falling again?
c) Based on the scenario, what else is G.C. at risk for?
d) Why has her pain increased today? What data supports this?
e) Why was she admitted to a Rehab facility instead of going directly home when discharged from the hospital?
f) Why do her orders include a high protein drink supplement?
Developing Nursing Interventions
· Should be based on the 1st Priority, fully developed Nursing Diagnosis, Goal and Outcome statement
· Should be a nursing action; use action verbs such as assess, administer, monitor, teach, assist, instruct etc.
· Ask yourself: “Does this intervention help to meet the Goal and Objective statement?” Will these interventions accomplish the desired outcome?
SCENARIO
Gillian Chickory is a 72-year-old retired bus driver admitted yesterday from Fortis Hospital to Fortis Rehab and Care Manor. Prior to admission, she lived alone in her own home. She has a daughter who lives out of state. She does not have any Advance Directives.
She has fallen three times in the past month; and has large bruises in various stages of healing on her right hip, shoulder and cheek. Her most recent fall, 3 days ago, resulted in a 2 inch laceration below the right eye. She has 6 sutures in place and the eye socket is a deep purple color.
She is oriented x 4; her vital signs are: T 99.9, P88, R16, BP 106/54; Pain 7/10, right cheek.
During the initial assessment in the morning, Ms. Chickory tells the nurse she is having much more pain in the right cheek today. The nurse notes a small gap opening between 2 of the sutures, and a small amount of yellow pus oozing from the wound. The surrounding area is red, hot to the touch and edematous.
Ms. Chickory has lost 15 pounds over the past month. She is 5’ 6” and now weighs 118 pounds. Her appetite is poor, and she states she “has not felt much like eating.”
Although her orders are for ambulation, she is fearful of falling again and seldom gets out of bed. Her right side is painful; it is difficult for her to turn and prefers to lie on her left side. She often refuses assistance to reposition.
Ms. Chickory was diagnosed with hypertension 2 months ago and started on both an antihypertensive and a diuretic. Since starting these medications, she is often incontinent of urine. She is very embarrassed about this and does not call for help to “clean up” when she is wet. She states she “pees on the floor a little” on the way to the bathroom.
· Labetalol 100 mg by mouth twice a day. Hold for systolic BP <100; diastolic <60
· Bumex (bumetanide) 1 mg by mouth once a day
· Klor-Con® M20 extended-release (potassium chloride) Take 1 tablet daily by mouth
· Milk of magnesia 30 ml once day as needed for constipation
· Boost high protein dietary supplement, 8 ounces 3 times a day between meals
· Acetaminophen 325 mg, tabs 2 every 4-6 hours as needed for mild to moderate pain
Diet: Regular diet; Calorie count for 3 days; Dietary referral for weight loss
Activity: Following PT consult, assist out of bed daily; may ambulate as tolerated
Physical Therapy: PT consult for evaluation of gait; evaluate activity tolerance
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Medical Diagnoses: Risk for fall, Risk for infection, Imbalanced Nutrition
FAMILY STATUS: mother of one daughter
HOME ENVIRONMENT: lives alone in her house
ALLERGIES: NKA
CODE STATUS – DNR/LIVING WILL: none
IDENTIFY 3 NURSING ISSUES IN ORDER OF PRIORITY
Patient fall 3 times in the past month
2.
3.
IDENTIFY 1 NANDA LABEL FOR EACH OF THE 3 NURSING ISSUES
Risk for fall
Risk for Infection
Imbalanced Nutrition
NURSING DIAGNOSTIC LABEL: NANDA
(Use Priority 1 issue)
Risk for fall
NURSING DIAGNOSIS (Complete Diagnosis)
(Use Priority 1 issue)
Risk for fall as evidence of hypotension previous patient fall three times
GOAL (1)
Patient will use safety measure to prevent fall.
OUTCOME STATEMENT
(Write 1 Outcome Statement, use “SMART”
Pt will be free for fall during her hospitalization
NURSING INTERVENTIONS
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Choose an organization in the Forbes Top 100 Companies. In a paper formatted in APA with headings, describe the company and its history. Discuss the growth plans of the company per your research. Identify who makes decisions in the organization and what model or approach you believe is used in making decisions. Analyze the decision-maker’s plan for growth and determine the probability of success based on your understanding of decision-making and problem solving. Draw your conclusions of this organization in the last heading.
Length:
5 pages, not including title and reference page.
Support your paper with the required reading for this week and at least two other researched sources.
References:
Your paper should demonstrate thoughtful consideration of ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.
Side note: reading for this week assignment: https://www.forbes.com/best-large-employers/#1f546629fb3e
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The project presentation should demonstrate knowledge in the chosen area. The presentation should be formatted as follows:
Apply a Design Theme of your choice
Use APA style correctly throughout the presentation
Use correct grammar and punctuation
Format correctly and consistently
Include a title slide (introduction slide) at the beginning of the presentation and a conclusion slide at the end of the presentation, and a reference slide using APA format at the end of the presentation.
Number all slides beginning with the title slide as slide 1
Utilize 10 references from scholarly sources…do NOT use Wikipedia (one source can be the textbook)
Cite references within the presentation using correct APA format
Include a minimum of 16 slides which will include the cover and reference slides
Include at least one figure or one table in the presentation and format in APA style
Highlight your knowledge of technology by including transition and animation
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