What Information Technology Strategies should the Business consider to obtain / retain competitive advantage in their marketspace?

Professional Skills for Information a4
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Report Section 1 – Business Strategy 10%

What Information Technology Strategies should the Business consider to obtain / retain competitive advantage in their marketspace?

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Using Porter’s Five Forces Model, discuss how each of the five forces relates to Dr Nikola Tesla’s business.
What should be the business’s focus? Discuss the business’s focus in relation to Porter’s Three Generic Strategies.
What are the benefits to the business of Supply Chain Management and the types of metrics should the business be using to measure the performance of their Supply Chain Management.
Discuss what are the Upstream and Downstream steps involved in the business’s Supply Chain Management.
Include a diagram of the business’s current Supply Chain based on the information you have from Assignment 1, 2 and 3.
(Use Baltzan et al Chapters 1 & 9 Section 2 – Business Information Systems / Enterprise Information Systems: SCM)

Report Section 2 – E-Business and Mobile Business 10%

How can the business move from mail order to being an online presence?

What are the benefits and challenges that the business should be aware of before becoming an e-business?
What are the characteristics of Web / Business 2.0? How should the business address these characteristics when setting themselves up as an e-business?
Which type(s) of e-business model(s) should the business be considering implementing? Why?
What type of e-commerce tools should the business consider utilising to connect and communicate with their customers? Why?
What tools should the business use to measure their e-business success?
Should the business also consider implementing m-business? What are the benefits and challenges Dr Nikola Tesla will need to be aware of?

(Use Baltzan et al Chapters 2 & 3 – A Brave New Connected World / E-Business & Mobile Business to assist you in answering this topic)

Report Section 3 – Enterprise Architecture 10%

What are the benefits to the business of a solid enterprise architecture?

How should the business maintain and secure its information architecture to support its business operations? Propose the steps that the business should follow.
Before Dr Nikola Tesla acquires the hardware, software and networking infrastructure proposed in part 2, outline the seven (7) primary characteristics of a solid infrastructure architecture he should be aware of and how they may impact on the business.
Cloud computing offers an alternative to some of the infrastructure architecture proposed in part 2.
How could cloud computing be utilised to reduce the acquisition costs for the hardware, software and networking infrastructure to the business?
What would be the benefits and challenges of these emerging cloud services to the Dr Nikola Tesla’s business?
(Use Baltzan et al Chapter 7 Section 1 – Enterprise Architecture to assist you in answering this topic)

Report Section 4 – Customer Relationship Management 10%

What would be the benefits to the business of implementing a customer relationship management system?

How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for marketing?
How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for sales?
How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for customer service?
In what different ways could Dr Nikola Tesla use metrics from the business’s customer relationship management systems to track and monitor performance for sales, service and marketing.
(Use Baltzan et al Chapter 10 Section 1 –Enterprise Information Systems: CRM to assist you in answering this topic)

Report Section 5 – Privacy 10%

What privacy issues should the business be aware of when embarking on an online presence?

What Australian laws should Dr Nikola Tesla be aware of regarding privacy? How do these laws affect how the business collects and uses information collected from its customers?
How should the business communicate its commitment to the privacy of customers? Provide two (2) examples of how similar businesses achieve this communication of commitment of customer privacy.
As the business’s potential client base is international, what other global information privacy issues should Dr Nikola Tesla be aware of?

 

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