Setting The Company’s Direction With Strategy

Setting The Company’s Direction With Strategy

Process vs. Strategic Thinking – It is important to differentiate between process (what to do, steps to take) and thinking (the thought process behind why you are doing what you are doing and what steps you take

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Minimum of 500 words in the body Minimum of 2 sources from the literature in addition to course texts

(Gamble, J., Peteraf, M., & Thompson, A. (2019), Essentials of strategic management, McGraw – Hill Higher Education (6th ed.), New York, NY. Keller, T. (2012), Every good endeavor, Riverhead Books, Penguin Group, New York, NY. Krogerus, M., & Tschäppeler, R. (2018), The decision book: 50 models for strategic thinking., W. Norton & Company, Inc. (Revised ed.), New York, NY. Rumelt, R. (2011), Good strategy/bad strategy: The difference and why it matters., Crown Business, New York, NY.)

Use the following outline:

 Introduction

 Process: Setting the Company’s Direction with Strategy – no less than 200 words

 Strategic Thinking: Discussion of a Key Advantage or Disadvantage from Rumelt, why – no less than 200 words

 Decision Model: no less than 100 words

 How do my decision models aid / hinder this, why  What decision models are being considered, why  Conclusion

Include an Annotated Bibliography of the 2 additional Sources:

Minimum of 250 words in annotation Summary of Key Points Evaluation of the Quality of the Publication Evaluation of the Quality of the Author(s) Where this fits into the discussion

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