marketing question 123

This discussion is about a company I intern for.

The company is Glendale Management Company ( see website below)

https://www.glendalepropertymanagers.com/

I want to write about the price aspect of their company and how their rates are affordable compared to competitive management companies.

The discussion doesn’t have to be too long maybe about 200 words.

There are many different ways one can segment a market (e.g., behavioral, demographic, geographic, psychographic). Often firms will use a combination of segmentation variables, such as age & income & location. How does the company/organization where you intern define its primary target market? What do you see as the benefits and/or drawbacks to this?

 

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