Internship report

Internship report

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Stephanie Alisia Brathwaite

3.T BA International Sales and Marketing

Date: 09.11.18

Characters used: 35.990 – 14,99 pages

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing

Indholdsfortegnelse

Introduction: ……………………………………………………………………………………………………………………………….. 3

Week 1: ………………………………………………………………………………………………………………………………………. 3

Week 2: ………………………………………………………………………………………………………………………………………. 4

Week 3: ………………………………………………………………………………………………………………………………………. 5

Week 4: ………………………………………………………………………………………………………………………………………. 7

Week 5: ………………………………………………………………………………………………………………………………………. 8

Week 6: …………………………………………………………………………………………………………………………………….. 10

Week 7: …………………………………………………………………………………………………………………………………….. 11

Week 8: …………………………………………………………………………………………………………………………………….. 12

Week 9: …………………………………………………………………………………………………………………………………….. 12

Week 10: …………………………………………………………………………………………………………………………………… 13

Week 11: …………………………………………………………………………………………………………………………………… 13

Week 12: …………………………………………………………………………………………………………………………………… 14

Meetings: ………………………………………………………………………………………………………………………………….. 15

Courses: ……………………………………………………………………………………………………………………………………. 15

Source list: …………………………………………………………………………………………………………………………………. 18

Appendix: ………………………………………………………………………………………………………………………………….. 21

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing

Introduction:

Skyrocket is a newly established company, that started in 2017. The company consists of one

employee, and that is the CEO – Malene Bendtsen. The company operates on the B2B-market

where it helps companies who sell information/knowledge products to convert that into an

online course and also helps companies with self-publishing who wants to share their

knowledge through a book. The CEO has had many years of experience in business strategy

and marketing and had a position as a CEO in self-publishing company in Latin America. This

knowledge has benefited her a lot in her company, as she can guide her customer in taking

the right decisions. Through this first year of her start-up, she has gained 4 clients in self-

publishing books, that also have chosen to do the online course through her consulting.

Malene really wants to have more focus on her product – online courses. There is a lot of

people in the eLearning industry as it is beginning to become very popular to take courses

online. But I have also notice that there is a different kind of competition. There are big

companies that have created the special platforms to make the online courses – where they

also teach how to do online course creation, and there are business owners who use the

platforms but uses their own knowledge and experience to teach people how to create online

courses and also teach how to sell and promote. In my opinion, I think that this market is very

big, and there is potential for everybody to shine as the online world is changing all the time,

and a lot of has to do with personal branding too.

Week 1:

My first week at Skyrocket consulting started out with getting an introduction to the company.

On the first day, I got to use google analytics1 that is connected to the company’s website.

Here I got the chance to look at information about which kind of people visited her website,

where were they came from, their age group, and what were their interests. The information

showed some interesting things about the gender, because Malene wasn’t sure if her target

group was more related to women and men, and it actually showed that it was mostly women

who entered her website. Another information that was quite interesting was that she had

90,2 % and only 9,8 % of returning visitors – this showed that there is something that she

needs do in her communication or digital marketing strategy in order to increase returning

1 https://analytics.google.com/analytics/web/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing visitors. I didn’t use any specific theory during this task but when consulting the issue of 9,8 %

returning visitor, I think it could have been a good idea to use the theory of retention

strategies, as it is costlier for her to retain a customer, than acquiring a new one. Due to the

company first started last year, and she hasn’t really been that active in her digital marketing

strategy, we decided that it was valid to go into this subject as she needed more customer and

data in order to acknowledge the validity of my findings. During the last days of the week, I

used all time on watching the online course that she sells to her clients, in order to get an

understanding of what is it Malene is selling, and what phases her clients go through when

they have to create their own online course. I learned that is not just using a platform to create

the online course in, but there is also a lot of strategies behind finding out if your idea is good

enough, who should you sell to, and how should promote yourself. This really opened my eye

to this industry and how many things are included.

Week 2:

After an introduction to the company, I started my second week up by doing a little deeper

customer analysis. As the information from the week before didn’t give me enough

knowledge, I wanted to dig deeper into getting know what the customers’ needs are. And

especially because I didn’t have that much knowledge about the eLearning industry, so I felt

the need to know them better. My boss told me that in order to really get to know what

people’s needs are and how they talk about the creation of online courses it was important to

go through relevant blog post and research in Facebook groups in order to find out what topics

are the customers discussing and what content made them really satisfied. It was a different

way of doing customer analysis than from my classes, as we often used databases like

Euromonitor2 and MarketLine3 to get information about the customer or the industry, but by

using this method of document analysis, I really got the opportunity to get the raw data of

customers’ needs and wishes. During the research, I look through the content of the blog post

and looked what people discussed. According to Facebook, I simply just wrote course creation

and I found groups that discussed online course creation, and then I started a short scanning

of what they disused in order to get a feeling and a picture of this world.

2 https://www.euromonitor.com/denmark 3 https://www.marketline.com/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing Later into this week I also got to look at a Danish competition called “Rasmus Lindgreen”. My

boss is participating in his Facebook group, as she has been on one of his webinars. She sent

me a picture of all the group members, so I could go on Facebook and search on all the group

members. The meaning with this was to find out what business they were in, do they already

have online course and find out what gender and age group his clients are in. After all my data

was collected, I plotted the information into excel and made graphics in order to show my

boss the data in a figure form4. It was a big task because there were 538 members and not all

of them had the information we needed, but it gave me feel for how different customer

analysis can be accessed and how much information there can be from looking at a

competitor’s Facebook groups member. Additionally, it also showed me a practical way how

approaching this subject and that sometimes you just have to use what is in front of you, if

you don’t have access to other secondary data. On the other hand, there were also a lot of

members who didn’t have the information that I needed, so it didn’t give me the full picture,

but surely showed me which kind of customer that he has.

Week 3: During last week my boss, started to get into the idea of starting a YouTube Channel. She has

been seeing that a lot of entrepreneurs are having success with their YouTube channel, and

she really wanted her content to be discoverable content. So, she referred me to a very

famous YouTuber called “Sunny Lenarduzzi”5. She is the guru on YouTube and gives tips and

tricks on how to get your YouTube channel going. So, I used the first week to do research on

her videos. Her YouTube videos gave me knowledge of how to gain subscribers, how to make

the content creation in an easy way, how to make 100.000 $ from on YouTube video. The

purpose of this research was just to get an overview of what it takes to make a YouTube

account and how you can become successful through it.

In one of her videos, she talked about a tool called “keywords everywhere”6. It is a tool that

helps to discover keywords on the different search engines. It looks at the competition and

volume of the keyword. After downloading the tool, me and my boss agreed that I should

make an excel ark to write all the keywords that defined her company, but also write down

4 Appendix 1 5 https://www.youtube.com/user/SunnyLenarduzzi 6 https://keywordseverywhere.com/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing topics that Sunny talked about, so it was possible for my boss to use for content creation. As

I used the tool, I tried to look for keywords that didn’t have that much search volume and

competition. As in digital marketing it is important when you are newly started company, that

you don’t only go after keywords that have high search volume and competition, as it will

make it difficult for a company to be shown in search engines, but at the same it is important

to use keywords that still indicates what you want to talk about and defines the business that

you are in7. In this industry case the keyword “online course” had a search volume on 90.500,

but as it is a keyword that defines what the company is selling it is important to use, but then

I also entered “online course creation” which only had a search volume of 330, and this case

it could be good to also use this keyword, so it possible for the company to appear in the

search engines. During this process, my boss had made an archival test to find out what her

strengths were, and she found out that she was a person that provides confidence to her

clients and is a leader, so I also used the keyword tool to search for keywords that spoke about

confidence and leadership. This information she also wanted to use to communicate through

her content. This task helped me a lot to understand how much work and research there has

to put in to making a YouTube account that is successful, and it also opened my eyes that it is

quite relevant to have a YouTube channel especially when you want to teach about something

because people who enter this search engines either want to be educated, be entertained or

get more knowledge8.

Besides going deep into the research of YouTube, I also helped my boss with some client work.

She needed information about privacy policy and disclaimers. I, therefore, went on different

Danish website who also sold online course to see what they had included and then I

combined with my boss version, and then her client and her were going to send it to a lawyer

to get the final version. Furthermore, I also helped my boss write an introduction letter to an

event she was going to in Birmingham next week, where she was going to meet with other

entrepreneurs. I looked at the what the others had written on their introduction and

7eMarketing: The essential guide to marketing in a digital world, fifth edition by Rob Stokes and the Minds of Quirk. Chapter 9, page 236

8 https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/video/why-youtube-more-just- viewers/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing combined what she had written on her website. It was nice to do other tasks that was a part

of the daily business.

Week 4:

In week 4 I started my first image creation for Instagram9.. The keywords that I had found the

week before, I used to connect to images that I wanted to use. I used a tool called “unsplash”10

which a tool that you can use to find stock photos that are allowed to use, and then I used

another famous toll called canva11 where it is possible to create images for all kind of social

media, and it has a lot of features that help you to be very creative in the content creation.

During this process of creating these pictures, I was surprised over the time, it took to find the

right pictures and create the images. It was important to have to the customer in mind all the

time and make sure that the picture communicated the right message. Even though it is

possible to add captions on Instagram, the image or the creation of the image has to

communicate that message at first, and it is had to be appealing. So, my method for this kind

of content creation was to put myself in the customer shoes and thinking about what I would

like. Looking back, I think it could have been a good idea to maybe have studied her followers

on Instagram at first and get more in-depth knowledge of her customer, so I maybe could have

made more targeted content. But the assignment was still very giving.

The last couple of days I actually started working on making a survey to get more knowledge

about client in the online course world. The process of my survey creation started out by

brainstorming, what I wanted to know from this survey, and then I created this into questions.

I used theory from “Research method” about how to design a questionnaire, by using a

different kind of questions, choosing a wording that they would understand12. When my

brainstorm was finished, I tried to start out with using survey monkey, but it was very difficult

as there was a lot of function that I had to pay for, so I decided to use survey-exact13 as I have

been working with this in school. I created a short introduction of what was the purpose of

and that it was a quick survey in order to make sure that people knew, so I would eliminate

too many non-respondents.

9 Appendix 3 10 https://unsplash.com/ 11 https://www.canva.com/ 12 Research methods for business students, Fifth edition 2009 page 371 – 383 13 https://www.survey-xact.dk/Login

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing At the same time, my boss and I also agreed that besides making a survey it could also be nice

to an online interview with some her clients, so it was possible for me to go more in-depth

with some of the answers that I would get from the survey. I started to investigate how I’m

going to make an online interview with two of the company’s customers. I listen to a podcast

of Amy Porterfield14 about how to get to know your customers after I started looking at the

email that my boss had to send to me of these two persons – to get a picture of where in the

process where they with creating their online courses. After I found on google a guide to how

to make an interview and what questions to ask. So, I started to make an overview of how I

wanted to start my interview with them, and how I can make sure that we will stay in topic

and get the right answers out of them. The purpose is to get to know the customer feelings

against online courses, and what their past experience has been like. After this, I tried to

create a skype account and tested how I could record, so I was ready when the customers

wanted to have an interview.

Week 5:

The first day, my boss was on a business trip, so I started the first day by going a briefly

competitor analysis. I went back to my research on Facebook from week 2 where I had done

a customer analysis on Facebook, and during this time I found a guy called “Paul Thomson”

who create an online course15. He has a business page on FB16 and a group17 where there a lot

of members who create online courses and gather a lot of information of what people where

asking about, what kind of video he is posting and what he offers, and I also went on his

website to see what he offers to his clients. At the same time, I also investigate Amy Porterfield

’s website18. She also helps entrepreneurs to create online courses. My boss has been telling

me a lot about her, and I found that she is focused on making it simple for her clients and

making it easy steps. Again, like the customer analysis, this showed me a very practical way of

looking at what the competitors look like. But it also showed me that the products that all

sellers are not different, but it is a person behind that can make the difference, and what they

offer besides the course creation.

14 https://www.amyporterfield.com/2016/06/113-part-one-the-art-of-a-brilliant-sales-page/ 15 http://www.thepaulthomson.com/ 16 https://www.facebook.com/thepaulthomson/ 17 https://www.facebook.com/groups/1862960490402024/about/ 18 https://www.amyporterfield.com/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing When my boss returned the next from the business trip, we started to look at the information

I found from week 2 and the information that I found from the competitors to list down what

questions the customers have been asking and what kind of fears they have and after this we

went through my survey and we added more information, of the the fears and doubts we

thought that the respondents could have. My boss also made some corrections for the survey,

and we tested by responding to the survey and finding the errors. E.g. There were some areas

where you couldn’t go through to another question, wording that sounded bad and paths that

were not good. Wednesday, I send out my survey to Pauls Thomson group, as I have been

communicating with him about the survey, and he agreed that could be good to upload to the

group19.

I also went further into an industry analysis with a short Porter’s Five Forces. It showed me

that the e-learning industry is growing a lot and that there are a lot of entrepreneurs and

companies in this industry, but it again confirmed that that personality and personal skills are

important.

The last days of the week my boss gave me a book from Patt Flynn which is called “Will it

fly”20, and it helps companies to validate their ideas by starting from the bottom how you see

yourself in 5 years, how to want to work and with whom. As some of the tasks were not

possible for me to do, because that was my boss obligation, then I started to make a mind

map, of what I thought about her and her company. Then I had to write that down into 400-

500 words, then down to a paragraph and then into a sentence. It wasn’t a method that I had

used before, but it gave me a good picture of how I viewed her21, and we actually agreed that

she has to be a more front figure of her company, because she has some skills that no many

have, and she needs to communicate this through digital marketing strategy. In this process,

I also identified what customer she should go after, so it would fit the image that I had on her.

I used knowledge from what she had told about her current clients and her own wishes. It was

really inspiring to be a part of a change in a company. It actually meant a lot for the way she

was going to communicate in the future.

19 Appendix 2 20 Patt Flynn, Will it fly?, 2016, page 113-129 21 Appendix 4

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing Week 6:

Checking up on my survey I noticed that a lot of people had opened it but nearly nobody

answered. We tried to correct the text on the post from the Facebook. Stating that it was a

short survey on 5 min, and I would really like people to help. This didn’t seem to help that

much – but my boss recommended to make a video presentation of myself and why I needed

them to answer this survey, and that actually helped to get more respondents. It showed how

important to personal relation still is.

My boss had decided that she wanted to make a new campaign and it had to be a Facebook

Live Challenge, that should lead her viewers and followers into a webinar, and after this into

a sale of her online course that helps the customer build their own courses. We started to

brainstorm together on a big board with post its. In this brainstorm, we found out what topics

should be each week, and what actions the viewers should to every day. The last week should

then lead to people being warmed up. Then we talked about how we should promote the

event, and we agreed to use her Instagram, because she already has a lot of followers, and

then Pinterest and Twitter.

During that week, I also got to the opportunity to make an interview with one of Malene’s

client called Lise. I used my information from week 4, and then I also added the respondent’s

answers from the survey, so I was prepared to ask the right questions22. I got a really good

dialog with the client and found out what she thought about the company, Malene and what

struggles she had during her course creation. It was really educating to speak with her and to

make an online interview where it was possible to go more in-depth. I personally think it could

have been better to interview more people in order to get more knowledge and for my

research to be more reliable, but the ones that I had contacted didn’t answer.

In the last part of the week, my boss and I sat together and estimated how long time each

assignment would take in order to get the challenge working. The purpose of this was to know

how much time we had, and if some assignment had to postpone due to time. During that, I

also got the chance to make research on how the topics that my boss was going to talk about.

The topics that I research about was:

1) Why Facebook Live

2) How to set up your FBL

22 Appendix 5

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing 3) How to get mere eyes on your FBL

4) What should you talk and not talk about on FBL

For this research, I used google research where I looked at blog posts and articles and made

YouTube research to find information about how to get the best out of your Facebook Live.

Week 7:

After confirming what this new campaign should consist of, we started to brainstorm what

her new course should be named. We looked back into the exercise that I made where I

described Malene, and we agreed that it had to be something unique and then it had to be

something that was close to her signature colour which is a golden brown. We started googling

gold, to see the meaning of that, and then the word “glorious” appeared – which meant

worthy, and we agreed that what her customer should feel when they work here. Worthy and

triumphant – that lead in to the name “glorious course creators”. I had never done a product

name before, and I was surprised that it actually took a long time to come up with one, and

also that a product name is actually very important, because it has to create good associations

in peoples head and make them want to buy. During this time, I also got the opportunity to

work with Malene to find out what key brand phrases represented her – the feelings that her

customer would get, so we could communicate this through the campaign. Based on this

brainstorm, I had the possibility to outline the SoMe posts, and then I started to create

Instagram pictures that represented the key phrases that we had found, so we could warm up

her audience23. I again used unspalsh to find pictures and canva to create them in. The pictures

where then uploaded into a program called “Later” that helps to organize SoMe pictures.

Further down the week, I started to create pictures, for the first week of the challenge, where

it is about the followers learning about FB live. The pictures had to fit the topic of the day. I

also created the captions for the different photos. In the caption we agreed upon writing a

little of the answer to the question, so we could tease them, and at the same time learn them

something. My method for writing the caption was simply, making it simple and putting myself

in the customers head.

At the same time, I also made an FAQ document with 10 question, that people could ask when

they saw her sales page. I just read the sales page, and looked as I was the customer, and what

would I like to know, and could I be in doubt of.

23 Appendix 3

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing Week 8:

This was a very challenging week because, I had to draw out the path of the customer journey

from the Facebook group, to the webinar and on the sales page. After this I went researching

on what conversion rates people have had on their webinars24, and what the average

percentage of people who showed up to their webinars25. Then I had to calculate backwards

from how many people she needed to buy the “glorious online courses” to how many had to

see the webinar, to how many had to show up at the webinar, and how many she needed to

see her video on Facebook. I knew that she needed 20 to buy her course, and I knew that

normal conversion rate was 10%, and as mentioned before I also knew in percentage how

many normally showed up and attend to the webinars, and by this information, I used a simple

math calculation. It gave me a picture of how many she needed to see her live videos if she

had to have a conversion rate on 10 %. Based on this we knew, that not only organic promoting

was enough, and we also need to attract through ads, and that is where my boss decided to

Facebook Ads. That is where I created an ad plan. I started by taking each stage of the

campaign and looked at the purpose we had to do in these stages, by this purpose I identified

the target group. The target group I established by looking back at my work from week 5.

Another target group was created based on retargeting. Thereafter I started to focus on how

the ad should be – image or video. I looked towards the purpose, to see in which way we could

best attract customer, and I also used Facebook own recommendations26.

For the rest of week, I created more images, as I used to do and I try to find groups on

Facebook that had with online course creation and businesswomen who might want to

participate in the event.

Week 9:

I started the week out with going through the ad plan with my boss, and added more

dimensions to it, as she knew a lot about Facebook Ad. So, there was more to add, such as

which people should exclude when sending an add out, how many days the ads had to run

and the amount of money. It was nice to see how the division of money had to be when you

plan ads, and also how I can look like not that much money you want to offer for each Ad, but

24 https://www.quicksprout.com/2016/03/09/7-ways-to-improve-your-webinars-and-conversion-rate/ 25 https://www.quicksprout.com/2016/03/09/7-ways-to-improve-your-webinars-and-conversion-rate/ 26 https://www.facebook.com/business/products/ads/how-ads-show

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing the end mount can be quite high. After that I tried to make a draft for the what kind of text

there should be in the Ads. I used the same method, as I used for creating captions for the

Instagram pictures. When I look back, I’m quite sure there is more theory behind creating an

ad text, and there is especially a theory behind writing good copy, that engages and makes

the viewers take action, but it was a good experience to try to write Ad text that had to catch

the audience attention.

I also got the chance to look at the company website to see the customer journey. I used

theory about CRO – conversion rate optimization. That it is important to make the sure the

customer journey is good, and they can take the actions that they need to.

Week 10:

Malene had decided to postpone her launch of her” glorious course creators” product, as she

wanted to make more improvements to her online course, and because she didn’t have

enough awareness for this campaign. So, we sat down and planned the future. How she needs

to do more live videos, as this is content that Facebook values, and she needs to have

consistency in sharing on Instagram, LinkedIn, and Pinterest. This meant that the ad plan and

other plans with had for the campaign were going to be hold back for a while. But we still

continued to post of Instagram and continued with the challenge. But we actually decided to

make an Ad, because there was not some many who have joined the group yet, and she still

wanted more people to join even though we didn’t continue with the Ad plan. We created

pictures in canva – where we focused on what the images had to explain and what this

challenge could do for them. After this, we used ad manager to upload the ad. I didn’t have

experience in Ad manager, but my boss navigated me. We used different pictures in the Ad to

make an A/B split test to see which image worked the best.

Due to the new plan of waiting to launch the course and that my boss wanted to create a more

improved online course, I had to come up with ideas to what the course should include, so I

used my old research and looked at the competitor called Paul to see what he was talking

about and what people where interested in.

Week 11:

I got the chance to take Amy Porterfield’s webinar, where she talks about” how to make a

profitable course in 60 days”. I got to see what she thinks is important to include in an online

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing course. I wrote down her structure and analysed what I thought was good and what I thought

she was missing. This could help Malene to create a perfect online course. The reason why I

was very focused on what Amy Porterfield included in her online course, is because she had

made 1 million dollars on her last product launch27. This showed that she must have some

important areas in her courses. Then I helped my boss finding good headlines that she could

as examples for her live video. I used a tool called” emotional marketing value headline

analyser28.” This tool showed how important wording is, and how different words can trigger

different emotions.

Then we decided to make a whole year plan for 2019. As now my boss felt more prepared for

what her course should include.

The rest for the week I created SoMe images for Instagram for the whole November month29.

Week 12:

The last week of my internship was a lot of content creation. The pictures I created for whole

November month, I had to add a draft of the captions that suited the pictures. I tried to

combine storytelling, something that had to do with the industry of being an entrepreneur

and what the kind associations the picture gave. E.g. one of the pictures I had to create was

an image of lemons and oranges, and for that, I try to explain that when having a company life

can sometimes give you lemons, but it is important to see oranges in obstacles and see it as

an opportunity to improve.

I had done captions before during the internship, but I got to understand how an effort that

has to be put into this creation. I wasn’t something I could make in a couple of hours, but I

actually took a whole day. I had to be creative and explain the right message at the same time,

and that was quite challenging, and then I got to the possibility to resize all the pictures for

Twitter and Pinterest by using the tool called “canva”.

I got to try a topic called repurposing. Where I looked at all my bosses Facebook Live videos,

found areas in the videos where she said something I could to create into an image, for this I

used canva again. But I was a different way to approach content creation, by using some

content that already existed.

27 https://mywifequitherjob.com/one-million-dollars-amy-porterfield/ 28 https://aminstitute.com/headline/ 29 Appendix 3

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing The last days we started to make more deep decisions of what her new course should include.

We took again on Amy Porterfield’s course and combined with the research that I have made

throughout the internship and what my boss also wanted to teach. It was nice to see the

research being a part of the solution.

Meetings:

I got the opportunity to participate in one meeting with a guy called Uffe. He was a specialist

in PR. The purpose of the meeting was that he was starting an online course, and he wanted

Malene to participate in this. I just got the chance to sit a listen in order to understand what

kind of terminology that is used in the business world and in the online world.

Courses:

As mentioned in my work tasks, I was through my boss course, to understand what she is

teaching her clients and what the process is behind an online course creation and then I

participated in Amy Porterfield’s webinar of “How to create a profitable online course in 60

days”. The purpose of this was to see what see saw as important steps and what my boss

could include in her online course.

Conclusion:

Throughout this internship, I have learned a lot both professionally and personally.

Professionally I have first of all learned so much about content creation, and how important

it is to be consistent on social media. That you have to communicate with your audience all

the time, and in the right way. I have seen my bosses Instagram account grow a lot with

followers and likes, and that really confirmed that consistency is very crucial. Furthermore, I

have really increased my communication skills, as I have had to put myself into the customers’

shoes all the time. I also found out how research through Facebook, Blog post and articles can

benefit. You get the raw data and you get to see the real language that your customers speak,

so I have really gained skills in how to do research. Another big part of my professional

learnings is online sales funnels. I have got to see how a website is put together, how a sales

page has to look like, how to create Ads on Facebook, and how you can split test them.

I always knew that is important to have a good website where there is a good customer

journey, that a sales pages have to have good call to actions, and Ads can be split tested, but

seeing it from behind the screen, has opened my eyes to how much work that there has to be

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing put into it. Additionally, I have also learned to do simple calculation that help a company

estimate how many visitors or participant you need in order to reach your goal.

All in all, I have learned so much with being a part of a small company, because I have got to

opportunity to be part of so many things such a campaign creation and plan everything in it,

which I really benefited from. The only negative thing was that we decided not to go

completely through with the campaign, but that was because she needed more leads, and

wanted to make a better course, and that is the chance there is when it is a newly established

company, but otherwise, I have gained some much wisdom from the online world. Plus, there

were some things that I didn’t get to implemented, that I had researched about, but that is

how life is in a digital and entrepreneur world – things can change very quickly.

Personally, I believe that I have become much more mature during this internship. Because I

had many tasks that I had to solve, which gave me a lot of responsibilities as I really wanted

to deliver a good job. I have also gained a lot of respect for entrepreneurs. They invest all their

time to make something work, and it just shows that working by yourself is very hard and

time-consuming, but I also see the happiness behind something that you created by yourself.

In conclusion, I have had a really good experience from this internship and grown much more

professionally and personally.

Perspectives:

During the start of this internship, I was worried that maybe this company was too small, and

that I couldn’t gain enough information for my internship, but my view got changed when I

got to do all my tasks. In the start, I wanted to write my thesis about expanding to a new

country, and then establish a business partnership in one of the chosen countries. But when

my eyes opened up to the online world by problem statement changed totally. I found out

that there is such a huge difference in selling through a face to face connection, where the

seller and buyer meet, then there is in the online world. In the online world, you have to be

really quick to catch the audience attention, and you have to create an instant relation to

them, so you can establish credibility. The digital world is increasing so much, and I just noticed

that there are many companies you can’t survive if they don’t implement a digital strategy in

their business – at least that is my opinion, because people are moving more and more over

to doing almost everything digitally, that if companies want to increase their exposure, they

have to be online. I had a conversation with a client one day, and she told that she simply had

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing to do an online course in order to expand her business, otherwise she would lose her

customers, as she didn’t have time to do more physical online courses. That really made me

think that this industry that Skyrocket consulting is in, is a business that grows really fast.

Addition to this I have also experienced that it is so easy to find out if something is working in

your company when you are online. You can simply put up and Ad on Facebook, and have it

there for 72 hours, and if it doesn’t generate any leads, then you can simply take it down, or

if it does generate leads, then you can put more money into it. That is quite fascinating to me.

On other hand, I think that companies need to be very good to feed their customers with

something valuable and learn to understand them, so they can keep the commitment because

the internet is so big so there are so many other oppositions out there.

Another aspect that this internship has changed in my decisions is in my educational choice.

From the start of this education, I have been very focused on reading a master’s in human

resources, as this has always interested me that companies need a good work environment

where everybody feels safe. But after getting to create so much content and having to

communicate with the company’s audience through pictures and text, I have actually changed

my application for studying business studies and communication. Being at this internship has

made me so much interested in communication, and I feel like this what I want to learn more

about.

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing

Source list: Internet:

https://analytics.google.com/analytics/web/
https://www.canva.com/

Online Business Ideas

https://www.youtube.com/user/SunnyLenarduzzi
https://keywordseverywhere.com/

The 10 Best Reasons To Start An Online Business

https://socialtriggers.com/online-courses-create-and-sell/#comment-369170
https://socialtriggers.com/online-courses-create-and-sell/
https://www.sigrun.com/somba-waitlist
https://ecommerce-platforms.com/compare/top-5-best-platforms-publish-sell-online-

courses-reviewed-compared

How to Create an Awesome Online Course By Repackaging Old Content

https://jeanineblackwell.com/blog/
https://raelyntan.com/how-to-create-an-online-course/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing https://community.articulate.com/articles/how-to-create-an-online-course-in-7-simple-

steps

https://elearningindustry.com/online-induction-training-course-5-topics-cover
https://coursecreatorschool.teachable.com/courses/390494/lectures/5959200
https://sproutsocial.com/insights/facebook-live-for-business/
https://support.skype.com/en/faq/FA12395/how-do-i-record-my-skype-calls
https://managementhelp.org/businessresearch/interviews.htm#anchor667314

19 Ideas for a Facebook Live Video to Boost Brand Awareness

https://www.facebook.com/facebookmedia/blog/tips-for-using-live
https://www.youtube.com/user/SunnyLenarduzzi
https://keywordseverywhere.com/
https://www.survey-xact.dk/Login

#113 Part One: The ART of a Brilliant Sales Page

https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/video/why-youtube-more-just-

viewers/

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing https://www.facebook.com/thepaulthomson/

https://www.facebook.com/groups/1862960490402024/about/

Home

https://www.quicksprout.com/2016/03/09/7-ways-to-improve-your-webinars-and-

conversion-rate/

https://www.facebook.com/business/products/ads/how-ads-show
https://mywifequitherjob.com/one-million-dollars-amy-porterfield/
https://aminstitute.com/headline/
https://www.malenebendtsen.com/

Books:

Patt Flynn, Will it fly?, 2016.

Mark Saunders, Philip Lewia, Adrian Thornhill, Research methods for business students, fifth edition 2009, Pearson Education Limited

eMarketing: The essential guide to marketing in a digital world, Fifth edition by Rob Stokes and the Minds of Quirk.

Stephanie Alisia Brathwaite Internship report BA International Sales and Marketing

Appendix:

1: Analyse af Rasmud Lindgreen’s kunder på FB:

24% 76%

Antal af kvinder og mænd hos Ramus Lindgrenn

Mand Kvinde

0 2 4 6 8

10 12 14 16

The post Internship report appeared first on graduatepaperhelp.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"