Identify a business problem or opportunity at a company where you work or with which you are familiar. This will be a business problem you use for the individual assignments in Weeks 3-5. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better.

Assignment Steps 

Identify a business problem or opportunity at a company where you work or with which you are familiar. This will be a business problem you use for the individual assignments in Weeks 3-5. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better.

Identify a research variable within the problem/opportunity that could be measured with some type of data collection.

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Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.

Consider how you will know if the data collection method would be valid and reliable.

Develop a 1,050-word analysis to describe a company, problem, and variable including the following in your submission:

  • Identify the name and description of the selected company.
  • Describe the problem at that company.
  • Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
  • Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data). 
 

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