health care marketing 5

From an industry perspective, competition in health care has been affected by multiple factors. Evaluate and appraise three critical elements that are shifting the landscape of the competitive environment on a macro level.

Your orthopedic group has developed a pediatric sports medicine program. It is the first such specialized program in the metropolitan area. You have recently heard that your larger competitor is thinking of entering the market with a similar offering. Propose and analyze three possible barriers to entry that you might be able to create to make it a challenge for new competitive entries.


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