communication plan 14

Develop a matrix that demonstrates a communication plan illustrating the intersection between the key messages associated with your proposal for change and the four primary stakeholders: provider, patient, payers, and policymakers. Within the intersecting cells provide a brief extract of information describing how the message will be communicated (including the mode) to each respective stakeholder for each key message. Use the completed matrix to elaborate in writing:

  • What the communication plan is designed to accomplish
  • What needs to be communicated to each stakeholder
  • When the messages will be received
  • How the messages will be received (i.e. mode)
  • How the needs of cultural, gender, and generational groups will be met
  • Why these messages and the chosen communication modes are essential

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