Communication in Business

Communication in Business

Assessment Guide

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Trimester 1, 2019

Colleges of Business and Technology WA Pty Ltd T/A Curtin College CRICOS Provider Code 02042G

Page 8 of 8

UNIT OUTLINE AND ASSESSMENT GUIDE
The Unit Outline and the Assessment Guide for CIB1100 Communication in Business provide the full requirements of the unit and both should be referred to when completing unit assessments.

PRESENTATION OF WRITTEN ASSIGNMENTS
In all the written assessments for this unit, it is important that you present your work in a way that communicates a professional attitude. Below are some formatting rules that should be followed for each written assessment:

· Type or word-process your assessment

· Use a 12 font size

· Use Arial font

· Leave a margin of 2.5 cm around all four sides of the page

· Use double spacing between lines

· Use a Header to insert you name and student ID number at the top of the page

· Number pages clearly

· Keep a copy of your submitted assessments

For Reference List:

· Formatted according the Chicago 17th Edition referencing system;

· Use single space for each source entry; and

· Use double space between entries.

SUPPLEMENTARY AND DEFERRED FINAL EXAMS/ASSESSMENTS
Supplementary Assessment / Exam
A supplementary assessment may be granted to a student by the Board of Examiners in order to provide an additional opportunity for a student to pass a unit. If a student passes a supplementary assessment their total mark will not change but their grade becomes a pass grade (PX – Pass with Supplementary).

Students who have qualified for a supplementary assessment will be notified by e-mail following the Board of Examiners. Supplementary assessments will be conducted in the Orientation week of the next study period unless otherwise advised by the College and students must be available to sit the assessment at the specified time otherwise the offer will be withdrawn.

It is the responsibility of students to be available to complete the requirements of a supplementary assessment.

A maximum of two supplementary assessments may be granted to the same student in a program.

For more information please refer to the Curtin College’s Supplementary Assessment Policy which is located under Policies and Procedures on the College’s website at http://www.curtincollege.edu.au.

Deferred Final Exam (if applicable)
Within two calendar days following the missed Final Exam complete the “Application for Assessment Extension Form” located on Moodle unit: Study Kiosk/ Academic Forms & Documents and attach valid evidence, for example, a medical certificate/ or a letter from the counsellor, and a statement outlining the reasons for missing the final exam. Submit all documents to Reception in Building 205 or email them to help@curtincollege.edu.au.

Deferred Final Exams will be conducted in the Orientation week of the next study period unless otherwise advised by the College and students must be available to sit the assessment at the specified time.

For information on the deferred assessment conditions, please refer to the Curtin College’s Assessment and Moderation Policy which is located under Policies and Procedures on the College’s website: http://www.curtincollege.edu.au.

DETAILED INFORMATION ON ASSESSMENT TASKS
Assessment 1: In-Class Assessment

Due Date: In Class, Module 4, Week Commencing Monday 18 March

Weighting: 10%

Assessment Task

This task will focus and assess your referencing skills. You will have 45 minutes to complete a series of questions related to academic journal articles. You will need to properly reference the articles for both in-text and reference list entries, as well as summarising and paraphrasing information from the text provided. You will need to answer five Multiple-Choice Questions (MCQs), worth 1 mark each. You will also need to answer one short answer question, work 5 marks, based on the text provided. You will not have access to the content or questions prior to your class. It will be provided on the day, and you will be required to answer all questions related to the article prior to leaving class. Different classes will have different questions.

Submission Requirements

As you will complete this assessment ask in your class, you are required to attend class this week. If you are unable to attend your class on the day of the assessment, you will need to follow standard assessment extension procedures, providing supporting documentation and the extension request form.

Marking Criteria & Feedback

Each class will have a different question set, and a detailed marking guide will be provided to each marker. For the MCQ questions, there will be no partial marks awarded for any question. For the final question, students will be marked on their language skills, use of in-text citations, and content development. See the rubric below for detailed marking criteria.

CIB1100 – In-Class Assessment Question Six Marking Rubric (Weighting 5%)

The result will be an average of the below categories.

Grades

Content Development

Referencing Skills

Structure, Language and Conventions

High Distinction

80-100%

Clearly synthesised the information from the provided text, including addressing key themes and ideas in your own words.

Followed Chicago 17 Author-Date Referencing conventions, including appropriate use of quotation marks and in-text citations.

Highly persuasive. Sound mechanics.

Distinction

70-79%

Included most of the key themes and ideas from the provided text, with some reliance on direct quotations and/or some omissions.

Mostly followed Chicago 17 Author-Date Referencing conventions, including appropriate use of quotation marks and in-text citations, with some small omissions or errors.

Content flows well. A few inconsistent mechanical errors.

Credit Pass

60-69%

Addressed some of the key themes or ideas from the provided text, with a reliance on direct quotations and/or some omissions.

Mostly followed Chicago 17 Author-Date Referencing conventions, including appropriate use of quotation marks and in-text citations, with occasional omissions or errors.

Content mostly flows. Mostly well structured. A few inconsistent mechanical errors that do not affect readability.

Pass

50-59%

Attempted to identify the key themes or ideas from the provided text, with too many direct quotations and/or omissions.

Occasionally followed Chicago 17 Author-Date Referencing conventions, including appropriate use of quotation marks and in-text citations, with some omissions or errors.

Basic structure. Consistent mechanical errors that do not affect readability.

Fail

< 49%

Superficial and/or inadequate addressing of the provided text. Demonstrates inadequate understanding of key concepts.

Fails to follow Chicago 17 Author-Date Referencing conventions, including appropriate use of quotation marks and in-text citations.

Poor structure and/or mechanical errors affecting readability.

Assessment 2: Business Report

Due Date: Monday 15 April, 8am

Weighting: 30%

Assessment Task

In Assessment Two, your task is to review the behaviours, actions and communications of one of the companies listed below of your choice:

  1. Alibaba
  2. Amazon.com
  3. HSBC
  4. Royal Dutch Shell
  5. Samsung Electronics
  6. Volkswagen
  7. Walmart
  8. Wesfarmers

In your own words:

· Examine and critique one or two aspects of the company’s social performance with regards to fulfilling society’s expectations on how the company should operate its business. You can look at a company’s performance in regards to the environment, equality, employment, community development, health and human rights, just to name a few options. Highlight both areas of achievement and those requiring improvement. If you choose to look at one aspect, examine both the positive and negative behaviours related to that aspect. If you choose to look at two aspects, focus on one positive aspect and one negative aspect, to allow enough depth in your writing.

· Examine and discuss the impact and implications of the company’s actions on society and stakeholders.

· Provide your conclusions about the company’s performance in society, based on the information you provide in your paper.

Word Limit: At least 1500, with a maximum of 1800 words. This INCLUDES in-text citations, headings, sub-headings, etc. Anything in the body of your paper is included as part of the word count.

Don’t slip up! Make sure you do not go over the maximum word limit. A 5% penalty will occur for every 50 words – or part thereof – over the maximum word limit. This will be strictly enforced. Also be sure to follow the advice and instructions provided in your tutorials with regards to requirements for this assessment, including fonts and structure.

This is an assignment that asks you to reflect broadly on the role of business, how it communicates and acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of information presented in the literature. You will need to read widely and broadly.

Submission Requirements

You will submit this essay as a Word Document (.DOC or .DOCX) through the Turnitin submission point on Moodle. You must load your paper no later than 8am on the due date, Monday 8 April.

It is the student’s responsibility to check that the electronic file(s) are:

a) Readable,

b) Fully complete,

c) In the required file format,

d) Clearly identified using the required file-naming convention e.g. student ID number followed by the assessment name; and

e) A back-up copy of the assessment has been kept.

Marking Criteria & Feedback

Please refer to the Business Report Marking Rubric. The result will be divided by six to determine the mark out of 100, then converted to a score out of 30.

F (0-49%)

P (50-59%)

C (60-69%)

D (70-79%)

HD (80-100%)

Context and Purpose

Did not demonstrate adequate consideration of context, audience, and purpose and a clear focus on the assigned task.

Demonstrates some consideration of context, audience, and purpose and attempts to focus on the assigned task.

Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task.

Demonstrates a good understanding of context, audience, and purpose and fully aligns with the assigned task.

Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task and focuses all elements of the work.

Sources and Evidence

Did not demonstrate consistent use of credible, relevant sources to support ideas that are situated within the genre of essay writing.

Demonstrates some use of credible, relevant sources to support ideas that are situated within the genre of essay writing.

Demonstrates consistent use of credible, relevant sources to support ideas that are situated within the genre of essay writing.

Demonstrates consistent use of a range of credible, relevant sources to support key ideas that are pertinent to the genre of essay writing.

Demonstrates skilful use of high- quality, credible, relevant sources to develop ideas that are pertinent to the genre of essay writing.

Referencing

Did not sufficiently reference as per College standards, including inadequate paraphrasing or failure to identify direct quotes. The Chicago referencing format was not followed. The reference list was inconsistent.

Some referencing was done correctly in-text (direct quotes and paraphrased text), as per the Chicago referencing format. The reference list had some inconsistencies.

Most references were correctly acknowledged, both in-text (direct quotes and paraphrased text) and within the reference list, in the Chicago referencing format. The reference list had some inconsistencies.

Most references were correctly acknowledged, both in-text (direct quotes and paraphrased text) and within the reference list, in the Chicago referencing format. The reference list was consistent.

All references were correctly acknowledged, both in-text (direct quotes and paraphrased text) and within the reference list, in the Chicago referencing format. The reference list was consistent with no errors.

Control of Syntax and Mechanics

Did not use language that conveys meaning to readers with sufficient clarity and includes numerous errors.

Uses language sufficiently well to convey basic meaning although errors reduce effectiveness of communication

Uses language that generally conveys meaning to readers with clarity although writing may include some errors.

Uses language that effectively conveys meaning to readers with clarity. Any errors that occur do not reduce effectiveness of communication.

Uses language that skilfully and effectively communicates meaning to readers with clarity and fluency, and is virtually error-free

Issue

The issue/problem to be considered critically is not clearly stated and described. There are significant omissions and/or errors.

The issue/problem to be considered critically is stated clearly and described with enough information for an adequate understanding. There are some omissions and/or errors.

The issue/problem to be considered critically is stated clearly and described with enough information for an adequate understanding. There are no omissions and/or errors.

The issue/problem to be considered is stated clearly and described thoroughly.

The issue/problem to be considered critically is stated clearly and described comprehensively (delivering all relevant information necessary for a full understanding).

Evidence-based Analysis

The analysis is not coherent and is based on irrelevant information, concepts and methods. The analysis is based on very limited sources.

A coherent analysis is based on partial use of relevant information, concepts and methods. The information analysed is gathered from several relevant sources.

A coherent analysis is based on thorough use of relevant information, concepts and methods. The information analysed is gathered from several relevant sources.

A coherent and comprehensive analysis is based on thorough use of the most relevant information, concepts and methods. The information analysed is gathered from many diverse, high-quality sources.

A coherent and complete analysis is based on complete use of all relevant information, concepts and methods. The information analysed is gathered from many diverse, high-quality sources.

Assessment 3: Oral Presentation

Due Date: In Class, Module 11, Week Commencing Monday 20 May

Weighting: 30%

Assessment Task

The company you selected in Assessment Two is currently a signatory to the United Nation’s Global Compact, or considering becoming a member. The United Nation’s Global Compact guides companies’ social performance. Like all signatories, your company would be or is planning to be a member of their Global Compact Local Network, which aims to achieve compliance with the ten principles of the Global Compact.

As part of an Executive board (i.e. a group of three or four scholars representing different companies), review the information of your group members to develop the best recommendations to achieve compliance with two Global Compact principles. You will select these principles no later than Module 8. Consider the work of all group members as well as the feedback provided by your TA from Assessment Two to come up with an original group approach.

In Assessment Three, the Executive board will present the proposed unified approach to Local Network members and convince them this approach can be effective in achieving compliance with the two Global Compact principles. Your presentation should accomplish the following:

  1. Review and present a selection of business practices and/or approaches from your companies that relate to the two principles of the Global Compact.
  2. Discuss both the positive and negative lessons learned from these business practices and approaches.
  3. Develop innovative business practice recommendations, which will improve compliance to the two Global principles. These should be based on the review you have undertaken and your understanding of the lessons learned.
  4. Discuss the benefits, challenges, and risks for key stakeholders if these recommendations are implemented.

For the Local Network meeting, your working group has been:

· Allocated a maximum of 20 minutes to speak.

· Each member must speak for an equal amount of time (i.e. approximately 5 minutes per team member).

· Provided with a computer, internet, whiteboard and projection facilities that you may use in any way to aid your presentation.

· Asked to provide a one-page handout summarizing the key points from your presentation to assist the audience in understanding your proposal.

This is a professional presentation. Please give careful consideration to the way in which you present yourselves and your ideas, ensuring that it is appropriate for a business environment and, in particular, the Local Network members.

Remember the Local Network is made up of different company representatives from a variety of industries. You need to keep the diversity of your audience in mind when communicating your ideas.

Your group will have a maximum of four members and each member will be a representative from one of the eight companies. There is to be no duplication of companies in a group.

Your presentation will be recorded. In order to be able to provide you with all possible marks, please ensure that on your presentation day you submit the following to your Lecturer:

· Minutes of the group meetings reflecting all of your decisions and each group member’s level of participation. All members are asked to review and sign the minutes to show that they agree these are accurate. Some meetings are conducted in classes, and lacking attendance will impact your mark.

· Your one-page summary setting out the key points of your presentation.

· A copy of the slides used for your presentation (PowerPoint, Prezi, etc.).

· A reflection piece on your presentation, to be submitted in Module 12, after your completed presentation.

Make sure to have all of your documentation on the day of your presentation, and that you hand in your reflection piece the following week. Late submission penalties will apply if any document is submitted after your presentation, or if you fail to submit the mandatory reflection piece in Module 12. Late submission penalties will eventually amount to a 0 mark, as per Curtin College policy, so do not forget! All presentations will be made during the given dates in this Assessment Guide.

This is a group presentation and no extensions will be made without PRIOR arrangements with the Unit Coordinator and the provision of supporting documentation. Failure to present during your scheduled Tutorial without making alternate arrangements with the Unit Coordinator will result in a Fail-Incomplete result for the unit.

Submission Requirements

You will complete your presentation in class in Module 11, and must be present to fulfil this requirement. You should speak with your Lecturer regarding their preferred submission for your Minutes, one-page summary, slides, and reflection. Some may prefer that you submit this via email, while others will require a hard-copy submission.

Marking Criteria & Feedback

Please refer to the Oral Presentation Marking Rubric. While there is a shared group mark, many components of this assessment are marked individually, based on your presentation skills and contribution to the group.

Oral Presentation, Group Mark (10% Weighting)

The mark will be an average of the sections below.

F (0-49%)

P (50-59%)

C (60-69%)

D (70-79%)

HD (80-100%)

Supporting Material

Supporting materials make insufficient reference to information or analysis; and only minimally support the presentation or establish the presenters’ credibility/ authority on the topic.

Supporting materials make sufficient reference to information or analysis; and generally support the presentation or establish the presenters’ credibility/ authority on the topic.

Supporting materials make appropriate reference to information or analysis; and strongly support the presentation and establish the presenters’ credibility / authority on the topic.

A range of supporting materials is used to enhance information or analysis; and convincingly support the presentation and establish the presenters’ credibility/ authority on the topic.

A range of supporting material is used to enhance information or analysis; and significantly support the presentation and establish the presenters’ credibility / authority on the topic.

Identification of Issues

Did not sufficiently identify the key practices, principles or theories applicable to resolving business issues and / or problems.

Identifies some of the key practices, principles or theories applicable to resolving straightforward business issues and / or problems.

Identifies the key practices, principles or theories applicable to resolving straightforward business issues and / or problems.

Identifies some of the key practices, principles or theories applicable to resolving business issues and / or problems with complex interrelationships.

Identifies the key practices, principles or theories applicable to resolving business issues and / or problems with complex interrelationships.

Analysis of Data

Did not sufficiently analyse data using prescribed methods to create usable information.

Can apply some prescribed methods to analyse data and create useable information.

Can apply prescribed methods to analyse data and create useful information.

Can select and apply appropriate methods to analyse data and create useful information.

Can select and apply the most appropriate methods to completely analyse data and create useful information.

Recommendations

States general conclusions and / or recommendations, which are not fully supported by the analysis and development.

Draws limited conclusions and / or recommendations, which follow logically from the analysis and development of explicit elements in the topic.

Draws conclusions and / or recommendations, which follow logically from the analysis and development of explicit elements in the topic.

Draws conclusions and / or recommendations, which follow logically from the analysis and development of all explicit and some implicit elements evident in the topic.

Draws conclusions and / or recommendations, which follow logically from the analysis and development of both explicit and implicit elements evident in the topic.

Oral Presentation, Presentation Skills, Individual Mark (10% Weighting)

The mark will be an average of the sections below.

F (0-49%)

P (50-59%)

C (60-69%)

D (70-79%)

HD (80-100%)

Language

Language choices are inappropriate for the discipline or inadequate for the task.

Numerous grammatical errors cause difficulty for the audience.

Language choices are appropriate for the discipline and the task.

Grammar is sufficiently correct for audience understanding.

Language choices are appropriate for the discipline and the task.

Grammar is substantially correct for audience understanding.

Language choices are appropriate and effectively used for the discipline and the task.

Grammatical errors rarely cause difficulty for the audience.

Language choices are flexibly and effectively used and appropriate for the discipline and the task.

The presentation is virtually error free.

Delivery

The presenter’s delivery techniques detract from the presentation.

The presenter’s delivery techniques do not achieve adequate audience engagement.

The presenter’s delivery techniques adequately convey information

The presenter’s delivery techniques achieve sufficient audience engagement.

The presenter’s delivery techniques clearly convey relevant information

The presenter’s delivery techniques achieve sufficient audience engagement.

The presenter’s delivery techniques strongly convey relevant information

The presenter’s delivery techniques achieve strong audience engagement.

The presenter’s delivery techniques strongly convey relevant information

The presenter’s delivery techniques achieve complete audience engagement.

Oral Presentation, Contribution to Group, Individual Mark (5% Weighting)

The mark will be an average of the sections below. For every meeting missed – including in-class meetings – 1 mark will be deducted from the possible 5 for this section.

F (0-49%)

P (50-59%)

C (60-69%)

D (70-79%)

HD (80-100%)

Works Independently

Rarely completes all individual assigned tasks by deadline. The work accomplished does not always contribute to group goals.

Completes most individual assigned tasks by deadline. Some of the work accomplished contributes to group goals.

Completes all individual assigned tasks by deadline. The majority of tasks contribute to group goals.

Comprehensively completes all individual assigned tasks by deadline. All completed tasks contribute to group goals.

Comprehensively completes all individual assigned tasks by deadline in a manner that exceeds requirements. All completed tasks enhance group goals.

Works Collaboratively

Rarely works to foster a positive team environment, or reflect on, evaluate and achieve team goals. Does not meet obligations to team members. Did not attend team meetings.

Occasionally works to foster a positive team environment, and reflect on, evaluate and achieve team goals. Meets some obligations to team members. Attended less than half of all team meetings.

Generally works to foster a positive team environment, and reflect on, evaluate and achieve team goals. Meets obligations to team members. Attended half of team meetings.

Consistently works to foster a positive team environment, and reflect on, evaluate and achieve team goals. Occasionally demonstrates leadership in fostering a positive team. Consistently meets obligations to team members. Attended most team meetings.

Consistently works to foster a positive team environment, and reflect on, evaluate and achieve team goals. Generally demonstrates leadership in fostering a positive team. Always meets obligations to team members. Attended all team meetings.

Oral Presentation, Reflection Individual Mark (5% Weighting)

The mark will be an average of the sections below.

F (0-49%)

P (50-59%)

C (60-69%)

D (70-79%)

HD (80-100%)

Control of Syntax and Mechanics

Did not use language that conveys meaning to readers with sufficient clarity and includes numerous errors.

Uses language sufficiently well to convey basic meaning although errors reduce effectiveness of communication

Uses language that generally conveys meaning to readers with clarity although writing may include some errors.

Uses language that effectively conveys meaning to readers with clarity. Any errors that occur do not reduce effectiveness of communication.

Uses language that skilfully and effectively communicates meaning to readers with clarity and fluency, and is virtually error-free

Content Development

Did not adequately analyse and explore ideas within the context of the task.

Shows some analysis and development of ideas within the context of the task.

Uses appropriate and relevant content to develop and analyse ideas within the context of the task.

Uses appropriate and relevant content to fully explore and analyse ideas within the context of the task.

Uses appropriate, relevant, and compelling content to illustrate mastery of the task.

Assessment 4: Final Exam

Due Date: Examination Week, TBD

Weighting: 30%

Assessment Task

The Examination will be held during the University Examination Period. Information about the exam will be provided during the semester.

It is your responsibility to check the date, time and location of the Exam.

Marking Criteria & Feedback

Please refer to the Final Exam Marking Rubric for the standards used to assess the essay portion of the exam.

Grades

Knowledge and Comprehension

Perspective and Critical Opinion

Structure, Language and Conventions

High Distinction

8-10

The entire question was addressed. Demonstrates accurate, highly detailed and comprehensive understanding of key concepts.

Clearly identifies one’s own position on the issue, drawing extensive support from lecture, tutorial and case study material. Great depth of analysis, evaluation and interpretation.

Highly persuasive. Sound mechanics.

Distinction

7-7.9

Most of the question was addressed. Demonstrates mostly accurate and comprehensive understanding of key concepts.

Identifies one’s own position on the issue, drawing support from lecture, tutorial and case study material. Evidence of analysis, evaluation and interpretation.

Argument flows well. A few inconsistent mechanical errors.

Credit Pass

6-6.9

Most of the question was addressed. Demonstrates adequate understanding of key concepts.

Identifies one’s own position on the issue, drawing some support from lecture, tutorial and case study material. Some evidence of elementary analysis and evaluation of the situation.

Argument mostly flows. Mostly well structured. A few inconsistent mechanical errors that do not affect readability.

Pass

5-5.9

Basic components of the question were addressed. Demonstrates a limited understanding of key concepts.

Addresses a single source or view of the arguments and fails to clarify the established or presented position relative to one’s own. Little evidence of elementary analysis and evaluation of the situation.

Basic structure. Consistent mechanical errors that do not affect readability.

Fail

< 5

Superficial and/or inadequate addressing of the question. Demonstrates inadequate understanding of key concepts.

Fails to establish own position. No evidence of elementary analysis and evaluation of the situation.

Poor structure and/or mechanical errors affecting readability.

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