MKT/571 MARKETING

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

• Evaluation and control metrics and methodology to measure performance
• Contingency planning

300 words each section.

We have taken ipad for the team assignment. My part is these two sections.

Psychological Disorder Analysis

·       Need four (4) references, cited & obtained from, put on reference page.

·       1400-1750 words

·       APA formatting

·       No plagiarism

·       DUE 7/18/2015 13:00 1 PM EST

·       If you cannot have this completed by this time or cannot handle the assignment, please do not contact me asking to do it.

ASSIGNMENT

Marla is a 42-year-old Hispanic female who comes to the mental health clinic complaining of having trouble sleeping, feeling “jumpy all of the time,” and experiencing an inability to concentrate. These symptoms are causing problems for her at work, where she is an accountant.   —— Dysthymia Disorder

·         Resources: Appendix A, Fundamentals of Abnormal Psychology, and the Faces of Abnormal Psychology Interactive application at the McGraw Hill Higher Education website

·         Write a 1,400- to 1,750-word paper analyzing Marla’s disorder. Address the following:

·         Decide which disorder Marla may have using the information in the Faces of Abnormal Psychology Interactive Application at http://www.mhhe.com/socscience/psychology/faces/#.

·         The profile introduction will match more than one of the disorders found in the application.

·         You must choose one of the disorders and complete the profile.

·         Include the 10 question from the week Four CheckPoint. (Questions are below)

Clinical Interview Questions

1)       What made you decide to come to therapy?

2)       What are you expectations and goal you would like to achieve from therapy?

3)       Can you tell me about yourself, your family (mother, father, siblings) and how is your relationship with them? Are you all a close nit family?

4)       Do you have any close friends or a significant other?

5)       How well do you get along with your friends, significant other and co-workers?

6)       Do you have any feelings of anxiety, depression, or suicidal thoughts?

7)       How is your overall physical health?

8)       Does mental illness or depression run in your family?

9)       Are you currently on any medication? Do you drink or use any illegal drugs?

10)   How would you describe yourself and your personality? Do you think you have good morals?

·         Summarize the disorder using the information provided in the interactive application.

·         Explain the origin of the disorder and any potential treatments by using one of the models of abnormality found in Ch. 2 of Fundamentals of Abnormal Psychology. (SEE ATTACHED PDF)

·         Format your paper consistent with APA guidelines.

Final Project Overview

The final project for this course is comprehensive, designed to allow you to analyze a psychological disorder by reviewing a short profile of Marla, a 42-year-old accountant. This assignment provides you with a greater understanding of and ability to recognize abnormal behavior. Once you identify a possible disorder, probe deeper by asking questions and completing Marla’s profile. Once you have completed Marla’s profile, suggest possible treatments based on the models of abnormality in Ch. 2. This project reflects the culmination of your knowledge gathered through the readings, discussion questions, CheckPoints, and assignments.

•               Suggested in Week Two: Review the McGraw Hill Higher Education Web site, http://www.mhhe.com/socscience/psychology/faces/#, which will be used for your final project.

•               Due in Week Four: Review the requirements for your final project and pp. 69-70 of the text. Draft ten probing questions to learn more about the patient’s background.

•               Suggested in Week Eight: Familiarize yourself with the DSM-IV to make a decision regarding a possible disorder.

http://www.mhhe.com/socscience/psychology/faces/bigvid.swf

WEEK NINE GRADE EXPECTATIONS

Please review my grading expectations for the Psychological Disorder Analysis Final Project Assignment:

Presentation Grading Form for the Psychological Disorder Analysis Final Project, Due in Week Nine

Content and Development  

175 Points             Points Earned

XX/175

                Additional Comments:

All key elements of the assignment are covered in a substantive way.

•               Student identifies Marla’s disorder and completes the profile.

•               Student summarizes and includes the 10 questions from week four checkpoint.  

•               Student summarizes the disorder using information provided in the interactive application.  

•               Student explains the origin of the disorder and any potential treatments by using one of the models of abnormality.

•               The paper is 1,400 to 1,750 words in length.

The content is comprehensive, accurate, and persuasive.        

The paper develops a central theme or idea, directed toward the appropriate audience.  

The paper links theory to relevant examples and uses the vocabulary of the theory correctly.         

Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.              

The introduction provides sufficient background on the topic and previews major points. 

The conclusion is logical, flows from the body of the paper, and reviews the major points.              

Readability and Style  

10 Points               Points Earned

XX/10

                Additional Comments:

Paragraph transitions are present, logical, and maintain the flow throughout the paper.   

The tone is appropriate to the content and assignment.            

Sentences are complete, clear, and concise.               

Sentences are well constructed, with consistently strong, varied sentences.        

Sentence transitions are present and maintain the flow of thought.        

Mechanics 

15 Points               Points Earned

XX/15

                Additional Comments:

The paper, including the title page, reference page, tables, and appendixes, follows APA formatting guidelines.      

Citations of original works within the body of the paper follow APA guidelines.   

The paper is laid out with effective use of headings, font styles, and white space.              

Rules of grammar, usage, and punctuation are followed.         

Spelling is correct.              

Total 

200 Points             Points Earned

XX/200

Overall Comments:

Read attachment, Answer the questions at the end of the attached packet.

Identify and discuss the ways in which the US government sells the war to make the world “safe for democracy”