Small Business Marketing Plan

A Small-Business Marketing Plan

A Small-Business Marketing Plan, During Week 1 you selected the type of small business – This will be Black Cap Wedding and Events, in near rural Stewartville, MN.

 

In completing your Portfolio:

  • Assure that it is in the form of a well-written, 8-12 page paper.
  • Spend time to assure that the formatting complies with APA guidelines
  • Thoroughly proofread and grammar-check your final product.
  • Support your work by referencing the course textbook and at minimum two additional credible, scholarly references.
  • Be sure to examine the Portfolio Project grading rubric to help guide your project writing and presentation. (If you want this – please let me know)

Your Marketing Plan must contain the following elements:

  • Mission statement. Succinctly state your business’s overall purpose and reason for being.
  • Description of the company. Describe your small business and the types of products or services it offers. Include a brief history of the company and its principal owners.
  • Statement of goals and core competencies. Explain the advantage your business has in the marketplace and its unique value proposition. Iterate your goals over 1, 3, and 5 years. Goals should be specific and measurable.
  • Overall marketing strategy. Describe your marketing strategy based on sound analysis and planning. Include a SWOT analysis and a minimum of one additional planning tool such as the Boston Consulting Group’s matrix or Porter’s Five Forces model.
  • Target market. Identify your target market and develop the optimal marketing mix to reach your potential customers.
  • Product strategy. Describe the products and/or services your small business will offer to meet customer needs. Demonstrate that you thoroughly understand the most optimum positioning in order to build customer awareness and sales.
  • Distribution strategy. Identify the channel(s) and physical facilities your business will use to distribute its products or services.
  • Promotional strategy. Identify the mix of advertising, sales promotion, and personal selling activities your business will use to reach customers.
  • Pricing strategy. Explain how you plan to set prices for your product or service. Provide data on why you believe the strategy will work.
  • Reference section. As described above
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

DQ 300 words

The topic is Cambodia  

It is widely believed that climate changes impact peoples’ health.  Your instructor will assign a country for each student to research.  Start by finding at least one scholarly article that discusses the health effects of climate changes.  Summarize your findings using at least 15 medical terms and abbreviations. Conclude your post with a list of the 15 medical terms and abbreviations used in your summary.  For each term and abbreviation, identify the meaning.  Remember, your list should appear at the end of your summary.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

copyright hw- due at 8:00 PM

Due DudUe at 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Microeconomics Discussion unit 3

 Marijuana

There is much discussion in the press about several states moving to legalizing marijuana, either for only medical purposes, or more extremely, for recreational purposes. Looking only at the economic impact (not moral implications) of such changes in the laws, discuss how the existing system of supply and demand for illegal marijuana will be changed with the new legalization.

  1. What will happen to existing supply avenues?
  2. Will legalization significantly change demand? How?
  3. Would one expect prices to change significantly? How?
  4. What would be the costs and benefits to governments, both in changes in enforcement requirements and in potential tax revenue?

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

chaina

homework

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Calculating Flexible Budget Variances

Calculating Flexible Budget Variances

Stellar Packaging Products is experiencing an increase in demand for the month of August as a result of Estrella Coffee’s comeback in its retail outlets. The following fact pattern forms the basis for the static budget:

Stellar Packaging Products

Variable Costs Total

Fixed Costs Total

 Raw materials

 $         100,000

 

 Direct manufacturing labor

 $         125,000

 

 Indirect manufacturing labor

 

 $           105,000

 Factory Insurance & Utilities

 

 $            63,000

 Depreciation – Pressroom

 

 $            38,500

 Repairs and maintenance – factory

 

 $            28,000

 Selling, marketing & distribution expenses

 $            40,000

 $            80,000

 General and administrative expenses

 

 $           120,000

 Variable Cost and Volume Data

Plastic

 Raw materials = 0.10 lbs x $2.00/lb.

 $                    0.20

 Direct Labor = 0.025 hr x $10/hr.

 $                    0.25

 Volume in units

                500,000

Sales per unit are $3.00.

Required:

  1. In good form, prepare the static budget operating income in contribution format.
  2. Suppose actual sales demand increases to 700,000 units for August; assume the units are within the relevant range. Prepare the flexible budget for August in contribution format.
  3. Compute and reconcile the sales volume variance for August. Indicate whether the variance is favorable or unfavorable.
  4. In a one page composition, provide an explanation for the change in the sales volume variance for August, and identify the elements which give rise to the difference between the flexible and static budgets. Also explain the reason for completing a flexible budget for the period.

Your paper should meet the following requirements:

  • 2-3 pages in total length
  • Formatted according to APA format
  • Document your sources
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Assignment due November 11, 2015

Paper due November 11, 2015

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

for WAQAS1ACA only4

Moss Exports is having a bad year. Net income is only $60,000. Also, two important overseas customers are falling behind in their payments to Moss, and Moss’s accounts receivable are ballooning.

The company desperately needs a loan. The Moss Exports board of directors is considering ways to put the best face on the company’s financial statements. Moss’s bank closely examines cash flow from operations. Daniel Peavey, Moss’s controller, suggests reclassifying as long-term the receivables from the slow-paying clients. He explains to the board that removing the $80,000 rise in accounts receivable from current assets will increase net cash provided by operations. This approach may help Moss get the loan.

1. Using only the amounts given, compute net cash provided by operations, both without and with the reclassification of the receivables. Which reporting makes Moss look better?
2. Under what condition would the reclassification of the receivables be ethical? Unethical? Support your response.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

world religions

I need it in 24 hours.

please highlight the answers.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"