All students must complete the following:

Submit a completed draft of your final project for review.  See the project description in Week 8 (Question A).

Please choose and complete one of the following:

Question A

Complete a Capstone Project Activity Report (see Appendix B) in which you provide your instructor with a brief but formal update on your progress to date. This Activity Report is intended to serve as both a self-pacing mechanism but also to ensure that any changes in your Workplan or Schedule of Deliverables (Appendix A) are also reported. 

Be sure to include updated submission dates for your milestones.

 

Suppose your consulting firm has been hired by a small company that wants to expand globally.  The business has been successful for the past ten years and has been growing at a steady pace.  However, the company wants to create additional layers of management where the upper-level management would focus more on the strategic initiatives of the business going global and the lower-level managers would focus more on the day-to-day operations.  There are a few challenges the current executive team must determine and this is why your consulting firm has been hired to advise the executive team on their challenges.  Some of the main challenges and decisions you as the consultant must research and propose for the executive team are such things as half the current employees are very satisfied with their current job and responsibility.  However, the other half of employees are eager to move up within the organizational chart and into higher management position or into management position.  The dilemma here is that budget does not allow everyone to be promoted and some of these individuals are lacking on their performance and are not going to be a good fit as a manager based on their past performance.  It is your responsibility to distinguish the high-performers for management positions.  In addition, it is your responsibility to propose different methods for the executive team to apply on the remaining employees to maintain the business overall and not cause any major chaos at the workplace. 

 

1) We need to go back to the first 3 AB and do both COMPARE and CONTRAST for each AB. Because you just did one of them last time. So you need to compare the sourse with another source in the AB collection and contrast the source with another source in the collection. You need to do this for every AB.

 

2) You missed the point of providing interpretive commentary for all ABs that we have done. You should INFORM about the problem or SOLVE the problem after every Quote, Summary or Paraphrase.

 

3) You can use this sentence ” the unique contribution of the source….” when you mention why this source is special.

 

20 AB

 

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook: 

 

1. How you will hook your listener 

2. Identify the customer’s key issues 

3. Make the recommendation 

4. Stress benefits, not features 

5. Make the close 

6. Respond to objections 

 

Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign. 

 

Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign. 

 

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered. 

 

You may only use your textbook as a resource for this final assignment.