Product and Price Elements of the Marketing Mix

/in /by

Brand Over Pricing

This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.

Topic 1:

Over the years, many famous brands have been repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?

Topic 2:

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.

 

THIS IS NOT A PROJECT, BUT A DISCUSSION POST wtih CITED WORK (500 words min). NO TITLE PAGE.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

CIS

/in /by

Assignment 3: Business Intelligence and Data Warehouses

 

 

 

Businesses today are extremely reliant on large amounts of data for making intelligent business decisions. Likewise, the data warehouses are often structured in a manner that optimizes processing large amounts of data.

 

Write a two to three (2-3) page paper in which you:

 

  1. Outline the main differences between the structure of a relational database optimized for online transactions versus a data warehouse optimized for processing and summarizing large amounts of data.
  2. Outline the main differences between database requirements for operational data and for decision support data.
  3. Describe three (3) examples in which databases could be used to support decision making in a large organizational environment.
  4. Describe three (3) examples in which data warehouses and data mining could be used to support data processing and trend analysis in large organizational environment.
  5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

 

The specific course learning outcomes associated with this assignment are:

 

  • Describe the role of databases and database management systems in managing organizational data and information.
  • Distinguish the role of databases and database management systems in the context of enterprise systems.
  • Use technology and information resources to research issues in database systems.
  • Write clearly and concisely about relational database management systems using proper writing mechanics and technical style conventions.

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

On Time Please

/in /by

Assignment 2: Media Portrayals of the Profession of Psychology

Select and review an episode of a television show or a film depicting a character that represents a psychology professional.

Review the following:

Using the readings, analyze the selected episode or film and complete the following:

  • Describe the character and the character’s role in the television show or film. Cite the source (include the citation of the show or film).
  • Evaluate the credibility of the character portraying the psychology professional (job title, credentials, level of experience, etc.).
  • If information on credibility is not clearly provided, identify the character’s role (psychologist, counselor, etc.) and describe the likely level of education, type of licensure, and estimated number of years of experience. Does the character seem well trained, professional, and experienced?
  • Do you have any concerns regarding the ethical behavior of the character? Be sure to cover the following:
    • Identify at least one ethical dilemma encountered by the character as well as one example of the character behaving unethically in the episode or film.
    • Either discuss how the character made the right ethical choice or describe the ethical behavior the character should have demonstrated.
    • Provide the relevant ethics code or standard in quotation marks from the readings.
  • How realistically has the show or the character depicted the profession of psychology? Does the show harm the image of psychology or help it? Be specific in your response.
  • Identify any multicultural issues that arise in the show or film. Does the character demonstrate multicultural competency? In what ways? If not, how does the character demonstrate a lack of sensitivity and what should the character have done instead?
  • Support your statements with information from academic sources, such as your textbook and assigned readings and articles you find in the Argosy University online library resources.

Submission Details:

  • Write your initial response in a minimum of 300–400 words. Apply APA standards to cite sources.
  • By Sunday, April 26, 2015, post your response to the appropriate Discussion Area. Through Wednesday, April 29, 2015, review and comment on at least two classmates’ responses. Provide a statement of clarification or a point of view with a rationale, challenge a point of the discussion, or draw a relationship between two or more points of the discussion of at least two other students.

Discussion Grading Criteria and Rubric

All discussion assignments in this course will be graded using a rubric. This assignment is worth 40 points. Download the discussion rubric and carefully read it to understand the expectations.

Presents the grading criteria and rubric for this assignment.

   Shows the help line number for Argosy University Online Inc. The number is 1-866-4ARGOSY.

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Case Manager Interview Presentation

/in /by
Create a 13 to 15-slide Microsoft® PowerPoint® presentation about your interview with a case manager.
 
 
Interview a case manager about his or her role in coordinating services for clients. At a minimum, include answers to the following questions in your presentation:
Interviewee's agency or ogranization
Identify and describe population served. 
How important is it to network and collaborate with other providers?
How do case managers engage in collaboration with other providers to help clients receive services?
How do case managers find and select resources?
What is the role of the case manager in the referral process?
What are the responsibilities of the client in the referral process?
Monitoring protocol (if any)
 
This assignment is a report of information derived from an interview, not a duplication of a conversation. Do not develop slides or notes with questions and answers. 
 REported information must be cited to validate its contents and show how it lenks to theory and case management practices. This also demonstrates the developer's knowledge of what they have learned from course materials ond other sources they have had access to.
Create a Microsoft® PowerPoint® Presentation that follows the 6X6 presentation rule, with detailed and supported speaker notes for each bullet contained on the slide. Each note is be supported to link with theory and documented sources to validate.
 
Format all speaker notes consistent with APA guidelines. Speaker notes are to be written as entries for each bullet, with a space between addressing each bullet. Each subject, theory, assertion, and numerical value is to be supported.
 
In addition to the number of slides assigned there is to be a title slide, a table of contents slide, and the reference slides.  For team assignments, the  Table of Contents slide needs to indicates which team member worked on which slides.
 
Follow 6X6 Rule for developing slide.
 
Format your notes consistent with APA guidelines.
 
Graphics can complement slides; but should never be the focal point or encompass the majority of the slide space.
 
Provide detailed and supported speaker notes for each bullet contained on the slide to link with theory and documented sources to validate your contents.
 
Reference:
McClam, T., & Woodside, M. (2012). The helping process: Assessment to termination. Belmont, CA: Brooks/Cole.

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Homework Need ASAP

/in /by

 

I need ASAP(Good tutor apply)

 

1) What is utilitarianism? Explain

 

 

 

2) SWOT analysis

 

 

 

3) Bentham/Mill Debate (What is it/ and Why)

 

 

 

4) Gene Hackmans Challenge (Response from it)

 

 

 

5) Nozicks pleasure machine (Why would you do it/ why would you not do it)

 

 

APA

4-5 Pages

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Statistic question

/in /by

Describe a study you might design that could use the Chi Square statistic. What are the variables? What are the null and alternative hypotheses? Why would the Chi Square test be appropriate for this design? What would the Chi Square statistic indicate in relation to your research question? What would it not indicate? Be specific and use your sample study to illustrate your answers. This response does not need to be supported with external research.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Second dr

/in /by

 

Minimum Requirements for the Second Draft of the Opinion Argument Essay.

1. Complete Introduction, including thesis with 3 reasons.

2. Complete development of all three reasons in the Body.

3. Complete development of Counter Argument (Opposing View) section in the body.

  *Present an opinion different than your own that comes from a researched source and identify ONE reason given by the writer for that opinion.

   *Try to concede something about that one reason.  Point out a positive of that reason that gives it some validity.

   *Explain that despite some strengths the reason has weaknesses.  Analyze the weaknesses of the reason in order to lessen the validity of the writer’s opinion.

 4. Do not write a Conclusion.

 5. Limit your research to the two readings on the subject of essay writing.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

2 papers, looking for 2 for 1 deal. Will have another 15 page paper due in 3 weeks.

/in /by

Assignment 2: Internal Environmental Scan/Organizational Assessment

This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together.

In this course so far you have conducted the following steps toward completing the capstone strategic audit:

  • Identified the organization for your report
  • Interviewed key mid-level and senior level managers
  • Created a market position analysis
  • Conducted an external environmental scan in preparation of your final report and presentation
  • Prepared a preliminary strategic audit

In this module you will conduct a comprehensive assessment of the internal environment at your business unit or organization you are working with for this project, also known as an organizational assessment, and present your findings in a report. Your report should analyze the operating characteristics and assets of your business unit and categorize them as strengths or weaknesses in terms of enabling the business strategy (these will be inputs into a final SWOT analysis).

The internal environmental scan or organizational assessment should include the following:

  • Mission, Vision, and Values: Assess the organization’s understanding of the mission, vision, and values, and how they relate the business strategy. Is there consensus on the mission and vision of the organization? What are the shared values of the organization? What are the behaviors espoused by these values?
  • Strategy Clarification: Assess the organization’s understanding of the business strategy through interviews with mid-level and senior managers. Assess their understanding and agreement of the business unit’s value proposition, market position, and competitive advantage (these are inputs fromM5: Assignment 1).
  • Cultural Assessment: Explain the unwritten rules and shared values that govern behaviors in the organization. Do they act as enablers or blockers to the strategy? For example, is there a culture of information sharing and collaboration that enables the organization to respond quickly across structural boundaries to solve problems for customers? On the other hand, do groups not share important information through informal mechanisms, thus slowing response times?
  • Value Chain Analysis: Identify the primary (direct) and support (indirect) activities that create and deliver your product or service to your customers. Assess each activity’s contribution to competitive advantage through cost or differentiation. Identify any areas where the business may be at a competitive disadvantage.
  • Summary of Findings: Using these different analyses, identify the organizational strengths and weaknesses as they relate to the business strategy. Organizational strengths are assets, capabilities, and resources that contribute directly to the organization’s strategic fit, differentiation, and competitive advantage relative to competing organizations. Organizational weaknesses are characteristics and capabilities (often lacking) that place the organization at a disadvantage relative to competitors.

Write a 3–4 page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.
The paper should include a (in addition to the 3 to 4 page body of the report) a cover page, plus executive summary/abstract, table of contents, body of paper—proper headers (Mission, Vision, and Values assessment; Strategy Clarification; Cultural Assessment; Value Chain Analysis; Summary of Key Findings; and References).

By Sunday, November 24, 2013, deliver your assignment to the M5: Assignment 2 Dropbox.

Assignment Component
Proficiency
Maximum Points

Mission, Vision, and Values:
Assess the organization’s understanding of the mission, vision, and values, and how they relate the business strategy. Is there consensus on the mission and vision of the organization? What are the shared values of the organization? What are the behaviors espoused by these values?

Assessment of the organization’s understanding of mission, vision, and values is clear and complete. It includes direct examples of relationship to the business strategy.
12

Strategy Clarification: 
Assess the organization’s understanding of the business strategy through interviews with mid-level and senior managers. Assess their understanding and agreement of the business unit’s value proposition, market position, and competitive advantage (these are inputs from M5: Assignment 1).

Assessment of the organization’s understanding of business strategy is clear, complete, and grounded in reason. Examples from the interviews with mid-level and senior managers are used to illustrate or expand ideas.

Assessment of the understanding and agreement of the business unit is clear, complete, and grounded in reason.
12

Cultural Assessment: 
Explain the unwritten rules and shared values that govern behaviors in the organization. Do they act as enablers or blockers to the strategy? For example, is there a culture of information sharing and collaboration that enables the organization to respond quickly across structural boundaries to solve problems for customers? On the other hand, do groups not share important information through informal mechanisms, thus slowing response times?

Unwritten rules and shared values in the organization are clearly identified and completely explained. How they influence the organization is described, and specific examples are used to support and justify ideas.
16

Value Chain Analysis: 
Identify the primary (direct) and support (indirect) activities that create and deliver your product or service to your customers. Assess each activity’s contribution to competitive advantage through cost or differentiation. Identify any areas where the business may be at a competitive disadvantage.

Primary and support activities are clearly and accurately identified and explained. How each activity contributes to the competitive advantage is clearly explained with specifics in competitive advantage through cost or differentiation.

Any areas where business may be at a competitive disadvantage are identified and explained.

 
16

Summary of Key Findings: 
Using these different analyses, identify the organizational strengths and weaknesses as they relate to the business strategy.

Strengths and weaknesses of the organization are identified and explained. How they related to the business strategy is explained and specific examples are provided to justify ideas.

 
16

Write using ethical scholarship and proper grammar and mechanics.

Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

 
8

Total:

 

 

 

Assignment 2: LASA 1—Preliminary Strategic Audit

The end result of this course is developing a strategic audit. In this module you will outline and draft a preliminary framework for your final product. This provides the student with the opportunity to get feedback before a final submission.

In Module 1, you reviewed the instructions for the capstone strategic audit assignment and grading rubric due in Module 7. By now you have completed the following steps:

  • Identified the organization for your report
  • Interviewed key mid-level and senior level managers
  • Created a market position analysis
  • Conducted an external environmental scan in preparation of your final report and presentation

In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.

Directions:

  1. In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including:  
    1. Analysis of the company value proposition, market position, and competitive advantage
    2. External environmental scan/five forces analysis
  2. Identify the most important (5–7) strategic issues facing the organization or business unit.
    1. You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next two modules as well as the feedback you receive on this paper from your instructor.
    2. Keep in mind it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360° approach that doesn’t cause more problems/issues.
    3. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
  3. Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.
    1. You may modify these recommendations in your final report based on the additional analysis you will conduct in the next two modules as well as the feedback you receive on this paper from your instructor.
    2. Keep in mind that recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.
  4. Write your report as though you are a consultant to your company and are addressing the executive officers of this company. 
  5. Make sure your writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.

    Write a 7–10 page report (see number 4 above) in Word format.

Use The following format:

  • Cover page
  • Executive Summary / Abstract
  • Table of Contents
  • Introduction to Company (each subsection should be an assessment)
    • Value proposition
    • Market position
    • Competitive advantage
  • External Environmental Scan/Five Forces Analysis
    • Current environment
    • Assessment of external factors applying five forces
  • Strategic Issues
    • Label each issue and provide a header and the reason for why it is an issue
  • Summary / Key Findings and Recommendations

Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

By Saturday, November 16, 2013, deliver your assignment to the M4: Assignment 2 Dropbox.

This assignment is worth 140 points and will be graded using a rubric. Download and review the rubric to understand the expectations.

  

 
80
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

State the major players that make up the safety and health team of a construction company, and explain the roles of each person in the safety and health plan.

/in /by

200 words APA

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"