B6025.42

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Assignment 2: Expected Value and Consumer Choices

Consumers’ choices are prey to subtle discrepancies that arise in cognitive accounting. Learning how and when you are prey to these discrepancies is an important step in improving your decision making.

As the readings for this module demonstrate, people value gains and losses differently under different scenarios. For example, contestants in a game show might choose a guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the expected values are the same.

Using the readings for this module, the Argosy University online library resources, and the Internet, address the following:

  • What is mental accounting and how does it impact consumer decision making?
  • How might a company take advantage of consumers’ mental accounting? Give examples.
  • As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one’s cognitive accounting?
  • As a consumer, how would you avoid the pitfalls posed by the inequalities of one’s cognitive accounting?

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

By Wednesday, October 5, 2016, deliver your assignment to the M4: Assignment 2 Dropbox.

Assignment 2 Grading Criteria
Maximum Points

Examined the concept of mental accounting and how it impacts consumer decision making.
20

Adequately described how a company can take advantage of consumers’ mental accounting, providing appropriate examples.
24

As a marketer, explained how certain decisions might be framed to benefit from the disparities that arise in one’s cognitive accounting. As a consumer, explained how to avoid the pitfalls posed by the inequalities of one’s cognitive accounting.
36

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100
 

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Portugal in Africa

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In this SAS Curriculum Pathways Web Lesson you will directed to web sites necessary to complete the assigned activity designed to help you examine and analyze Portuguese exploration in Africa.

 

To begin, follow this link to Web Lesson 592. If prompted, enter “melody9off” in the Student User Name then click “log in” to begin. (quick launch #592).

 
Download and save the handout “Into Africa” or copy the content into a word processing program on your computer to complete the questions. You may use PowerPoint to construct your timeline and map.
 
When finished, combine your completed handout questions, timeline, and map into one item to submit. (For example, if you prepare the timeline and map in PowerPoint, copy and paste your answers from the handout into a text box on a slide in the PowerPoint file and submit that.)

 

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Use these data to run a linear regression and then forecast

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Shown below are rental and leasing revenue figures for office machinery and equipment in the United States over a seven-year period according to the U.S. Census Bureau.

Use these data to run a linear regression and then forecast the rental and leasing revenue for the year 2012.

 


Year Rental and Leasing ($ millions)
2004 5,860
2005 6,632
2006 7,125
2007 6,000
2008 4,380
2009 3,326
2010 2,642

 

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Can you assist market plan Asia Cafe

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Collaboration in a business environment is a best practice that leverages the collective knowledge of all involved. Peer evaluation and support produce higher quality deliverables than generally possible by the efforts of an individual. According to the template provided in Week 3, you must include an Executive Summary (ES) in your MP. Please post an update of your ES.  In addition to the information provided last week, be sure to address the following additionalissue:  c) discuss why your approach (as written in your MP) will actually work. That is, have you identified a competitive advantage that will be necessary to achieve success?    

 

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Manager’s Decision Support Tools

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Read the journal article, “Executive Information Systems: Their Impact on Executive Decision Making”. Based on the information presented in the article, discuss the following:

  1. The tools executive managers use when making major decisions
  2. The relationship between the tools the executive managers’ use and the managers’ tasks
  3. The reasons for using the support tools
 

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Policy Issues

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Check attachments for details, need this done within 16 hours. 

 

 

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Assment 6

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Use Inference and Extrapolation to Answer Questions about a Social Sciences Text

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Being able to make inferences based on available information is an invaluable skill and part of thinking critically. Follow the link below to a text and series of questions that require you to use inference and extrapolation to provide answers. For each question, identify the most correct answer and provide a brief explanation (1-3 sentences) explaining why. Provide your answers in a separate document.

 

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Discussion 2

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Leslie Snow manages a team of five help desk operators. The cubicles of the operators are located a floor below Leslie’s office. Each operator is required to log help desk calls into a team database. This database tracks the nature of a problem, the length of the call, and whether the problem was fixed or sent to the engineering department for further investigation.

Leslie has a busy schedule, and it is not possible for her to monitor the performance of her team members sitting on a different floor. Therefore she decides to assess their performance solely on the basis of reports queried from the database.

What five personality traits does differential psychology focus on identifying? Is it important for managers to understand their employees’ differences? Why or why not? Explain your viewpoint by giving a minimum of two specific examples. 

 

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