Use the CSU Online Library to locate and review a scholarly article found in a peer reviewed journal related to analyzing work, designing jobs, HR planning, or recruiting. In peer reviewed journals, the articles were reviewed by other professionals in the field to ensure the accuracy and quality of the article, which is ideal when writing an Article Critique. Research Tip: When researching using the databases, you can limit your search to only peer reviewed articles. To do this, look for the phrase “limit results,” and select “peer reviewed articles.” Once you have selected your article, follow the below criteria: ï‚· There is a minimum requirement of 500 words for the article critique. ï‚· Write a summary of the article. This should be one to three paragraphs in length, depending on the length of the article. Include the purpose for the article, how research was conducted, the results, and other pertinent information from the article. ï‚· Discuss the meaning or implication of the results of the study that the article covers. This should be one to two paragraphs. This is where you offer your opinion on the article. Discuss any flaws with the article, how you think it could have been better, and what you think it all means. ï‚· Write one paragraph discussing how the author could expand on the results, what the information means in the big picture, what future research should focus on, or how future research could move the topic forward. Discuss how knowledge in the area could be expanded. Cite any direct quotes or paraphrases from the article. Use the author’s name, the year of publication and the page number (for quotes) in the in-text citation. Use APA format.

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Revise your executive summary from Assignment 1, based on feedback from your instructor.
2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior for your product.
6. Develop your company’s mission statement and company introduction.
7. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies for existing and new products.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Assignment 2: Discussion—Comparison of Editorials

In this assignment, you will identify and explore your intuitive critical-thinking strategies. It is the starting point to developing the skills to analyze information critically.

Research methods of identifying strong and weak arguments using your textbook and the Argosy University online library resources. Be sure to cover the following:

• Identify premises and conclusions
• Discuss whether or not an inference is warranted
• Determine whether arguments utilize inductive or deductive reasoning

For this assignment, your facilitator will assign you one of the following debates:

• Debate 1: Should the “Ashley X” treatments have been permitted?
• Debate 2: Is Osama Bin Laden’s death a decisive blow to Al Qaeda or an unmitigated victory against terrorism?

Each debate has two sets of articles for review. Your facilitator will assign you one of these sets.

Each set has two articles with two varying, but important, perspectives on the same subject. Be sure to read both articles in the set.

Debate 1:

These pairs of articles focus on the subject of “Ashley X,” a child with static encephalopathy who underwent radical surgical procedures to facilitate her care and, thereby, ostensibly improve her quality of life.

Set A

• Lewis, J. (2007, January 6). The moral line in medicine shifts once again. The Independent, p. 37. (ProQuest Document ID 311096455).   
  http://search.proquest.com.libproxy.edmc.edu/docview/311096455/abstract?source=fedsrch&accountid=34899
• Singer, P. (2007, January 26). A convenient truth [Op-Ed]. The New York Times, p. A.21. (ProQuest Document ID: 433487228). 
  http://search.proquest.com.libproxy.edmc.edu/docview/433487228/abstract?source=fedsrch&accountid=34899

Set B

• Lindemann, H., & Nelson, J. L. (2008). The romance of the family. The Hastings Center Report, 38(4), 19–21. (ProQuest Document ID 222368438). 
  http://search.proquest.com.libproxy.edmc.edu/docview/222368438?accountid=34899
• Picard, A. (2007, January 11). It’s wrong to keep disabled girl as an ‘angel’. The Globe and Mail, p. A.17. (ProQuest Document ID 383481551). 
  http://search.proquest.com.libproxy.edmc.edu/docview/383481551/abstract?source=fedsrch&accountid=34899

Debate 2

These pairs of articles focus on the subject of Osama Bin Laden’s death and the alleged implications his death are expected to have on matters of future Al Qaeda activity and international safety.

Set A

• Clarke, R. A. (2011, May 3). Bin Laden’s dead. Al Qaeda’s not [Op-Ed]. The New York Times, p. A.23. (ProQuest Document ID 864311946). 
  http://search.proquest.com.libproxy.edmc.edu/docview/864311946/abstract?source=fedsrch&accountid=34899
• Soufan, A. H. (2011, May 3). The end of the Jihadist dream [Op-Ed]. The New York Times, p. A.23. (ProQuest Document ID 864311556). Retrieved from http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.proquest.com/docview/864311556

Set B

• Clarke, R. A. (2011, May 3). Bin Laden’s dead. Al Qaeda’s not [Op-Ed]. The New York Times, p. A.23. (ProQuest Document ID 864311946). 
  http://search.proquest.com.libproxy.edmc.edu/docview/864311946/abstract?source=fedsrch&accountid=34899
• Nocera, J. (2011, May 3). 4 questions he leaves behind [Op-Ed]. The New York Times, p. A.23. (ProQuest Document ID 864311864). 
  http://search.proquest.com.libproxy.edmc.edu/docview/864311864/abstract?source=fedsrch&accountid=34899

Respond to the following:

• Identify and explain the strongest argument in each article.

Or

• Identify and explain the weakest argument in each article.

Give reasons and examples from your research in support of your response.

Your initial response should be about 300–400 words in length, with at least one reference cited in APA format. Be sure to reply to at least two of your classmates using at least 75 words per response.

By Saturday, November 19, 2016, post your response to the appropriate Discussion Area. Through Wednesday, November 23, 2016, review and comment on at least two peers’ responses.

Grading Criteria and Rubric

Assignment 2 Grading Criteria	Maximum Points
Initial Discussion Response	16
Discussion Participation	16
Writing Craftsmanship and Ethical Scholarship	8
Total:	40

Note:  All discussion assignments in this course will be graded using a rubric. Download the discussion rubric and carefully read it to understand the expectations.

Disclaimer: 
The views and opinions expressed in the interviews and/or commentaries in the selected articles are solely of the individuals and are not the views/beliefs of Argosy University Online or the facilitator. The selected articles were chosen for the high caliber of critical discussion and argument they demonstrate, not for their con

Conflict Management Case Study

 Conflict Management case study and answer the questions associated with the scenario. At least two (2) peer-reviewed sources other than the textbook must be used to support your conflict management policy.

Scenario

John accepted his position as the patient accounts manager seven months ago at Signal Hospital and has been very successful. John recently was approved to hire an assistant. Several outstanding patient account representatives in-house were qualified for the position. However, John decided to recruit outside of the organization and was successful in hiring an outstanding candidate. John hired Candy; she was qualified, independent, and a critical thinker. Candy got along well with the other employees until a recent staff meeting. John observed the patient account representatives were no longer offering productive insights into their department. The patient accounts production also recently decreased by 20%. John witnessed groupthink among the department employees, in addition, observed the staff bullying Candy. John recognized this behavior and knew bullying in the workplace, increased turnover, litigation, staff dissatisfaction, and behavior that could damage the reputation of the organization. Therefore, John requested some assistance from a consultant.

As a consultant, you offer John a one-page conflict management policy that includes, but not limited to:

1. Ways to lessen groupthink in the department.

2. Strategies for preventing and responding to team conflicts.

3. Strategies to lessen bullying behavior in the workplace

4. Offer ways that conflict can be beneficial.

5 pages Including a title and reference page and cite references where appropriate. APA formatting is required.