Modes of Market Entry” Please respond to the following:

• Select a country and a product that you believe your company can market then formulate a competitive strategy using one of the four (4) modes of entry. 
• Using the country and product above, you want to convince your management team of the opportunities of exporting the product to this country. Prepare a convincing speech regarding this opportunity to the management team. Be sure to address the potential successes and failures of others who have entered this market. Evaluate what you have learned about the market and determine if it is still a good idea.

A.P. Statistics Assignment What you are about to read is based on a true legal case. Facts of the Case: A man we will call Mr. Smith who weighs 420 pounds walks into a Boston area McDonalds and orders a Happy Meal. He takes it to a table and sits down on one of the plastic-molded seats. It cannot hold his weight and collapses. Mr. Smith is only injured slightly as his hand hit the table while he was going down and it was bruised. He claims that the experience was quite painful and embarrassing and is now scared to sit on seats. Mr. Smith sues McDonald’s Corporation for $1 million for pain and suffering. He claims that McDonalds is to blame for having the faulty seat in its restaurant. Basic Statistics of the Case: The average adult male in the United States weighs 185 pounds and the standard deviation is 31 pounds. As in most measurements of this kind, you can assume that male weight is distributed normally. Although Mr. Smith has a medical problem that makes him weigh as much as he does, the judge in the case has ruled that the reason for Mr. Smith’s girth has no bearing on the case. The company that manufactures the seat says that the average load that its seats can handle before collapse is 450 pounds with a standard deviation of 8 pounds. Again, it makes sense to assume normal distribution. Who is to blame here, if anyone? Assignment: You are to become either the prosecuting attorney for Mr. Smith or the defense attorney for McDonalds. You are to write a 1 page maximum closing argument to the jury in this case. • If you are the prosecuting attorney, your claim is that McDonald’s is liable for Mr. Smith’s pain and suffering and that they should pay Mr. Smith (do not argue about whether the sum of $1 million is appropriate). • If you are the defense attorney, your claim is that McDonald’s has no liability in this matter and the case should be dismissed. You can take either side (at the top of the page, state: prosecution or defense) of the argument. However, in your argument, some mention of statistics must be present. A graph or chart may be included if you wish (in addition to the one written page). When talking to a jury, do not assume that they have much technical knowledge of statistics. There is no one “right” answer. You will be graded on the arguments you use and how clear your arguments are.

Clothing line

 

Resource: Exhibit 7-1 in Ch. 7 of Strategic Management

 

Develop the strategic objectives for your business in the format of a balanced scorecard.The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis.

 

Step 1: Consider the following four quadrants of the balanced scorecard when developing your strategic objectives. Make sure each and every one of these items are specific and measurable in your balanced scorecard.

 

·Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

 

oMarket share

oRevenues and costs

oProfitability

oCompetitive position

 

·Customer Value Perspective, includes strategic objectives in areas such as:

 

oCustomer retention or turnover

 

oCustomer satisfaction

 

oCustomer value

 

 

·Process or Internal Operations Perspective, includes strategic objectives in areas such as:

 

oMeasure of process performance

 

oProductivity or productivity improvement

 

oOperations metrics

 

 

·Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

 

     Employee satisfaction

oEmployee turnover or retention

 

oLevel of organizational capability

 

oNature of organizational culture or climate

 

oTechnological innovation

 

Step 2: Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.

 

 

·For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)

 

 Step 3: Write a 700- to 1,050-word summary that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.