https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-075-What’s%20Driving%20Porsche.Henderson.pdf

http://www.fundinguniverse.com/company-histories/porsche-ag-history/

Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.

Your strategic plan must be future-oriented and must:

Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).

Explain the current situation of the organization in the market (industry, market, and general environment analysis).

Assess the financial performance and condition of the organization.

Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.

Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.

Describe your recommended organizational structure.

Explain your plan to measure the success of your strategic plan.

Your paper must be 10 to 12 pages in length (excluding the title and reference pages) and be formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition to the text, you must use at least five scholarly sources. Remember to incorporate information that you have learned from this course as well as your personal experience.

Attch

Assignment 1: Formal Report

Length: 2500 words

Marks: 20 (weighting: 20% of course)

Due date: 22 August 2014

Course objectives

This assignment will address the following course objectives in whole or in part:

1. develop an understanding of the process of workplace communication and demonstrate active listening techniques.
2. demonstrate a high level of business writing skills in a variety of contexts.
3. demonstrate non-sexist and non-discriminatory language and effective communication in the business environment.

Assignment scenario

You are the principal of Communication Excellence, a consultancy specialising in providing business executives with advice on improving their organisation’s communication skills. TelCell, a telephony company, has engaged you to develop a report to improve communication effectiveness supporting their fledgling Customer Relations Management (CRM) program.

As a starting point, you have been asked to identify how to break down communication barriers. From discussions with the Chief Executive Officer (CEO) of TelCell, Ms Anjali Stone, you determine that there are several elements, which need to be addressed:

• active listening to reduce communication barriers;
• negotiation techniques which could be used to assist effective customer complaint resolution; and
•  customer dissatisfaction (which has been increasing, in the company’s showrooms, call centres and online customer service).

After an initial investigation, your analysis reveals that staff on the front-line of customer contact requires professional development to assist them in closing the gap that exists between TelCel’s previous approach to customer service and CRM in resolving customer grievances for the mutual benefit of the customer and the organisation.

Your report will discuss these topics and make recommendations to assist TelCel to improve its CRM through more effective staff communication, negotiation and complaint resolution skills.

Tasks

Prepare a formal report which:

• Explains CRM and the skills and techniques associated with it, specifically, active listening, negotiation, and dealing with customer complaints.
• Makes recommendations on how TelCell can improve CRM.

Note: You are able to embellish the above scenario by adding any contextual details you may require to support your report.

MGT1200 Assignment 1 marking sheet

Student name: _____________________________________________________________

Student number: ____________________________________________

Additional comments:

Applied Ethics: End of Life 

The paper must be 1500 to 2000 words (excluding title and reference pages) in length and formatted according to APA style. You must utilize at least two required readings or media, and two recommended readings or media from any week of the course to support your claims. Cite your sources within the text of your paper and on the reference page. For information regarding APA

The Final Paper:

1. Must be 1500 to 2000 words in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least two required readings or media, and two recommended readings or media from any week of the course.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center