Using the Northern College Health Services visit volume in Appendix 6-1 on page 113 of the textbook, for this assignment, you will be providing a forecast of the number of clinic visits for November 2008 using the average change, confidence interval, average percent change, moving averages, and exponential smoothing forecasting methods. Use the Internet or Strayer Library to research at least two (2) examples of the forecasting methods being used in health services organizations.

Write a two to three (2-3) page paper in which you:

1. Explain each step in the forecasting process for each method.
2. Provide a brief summary of your researched health services organizations implementing the forecasting methods.
3. Provide a forecast of the number of clinic visits for November 2008 using each method of the forecasting process.
4. Conclude which forecasting method provides the best forecast, and provide a rationale for your conclusion.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Objective:

To observe and document the concepts of this course through your observations and subsequent application to current marketing issues /problems.

Expectations:

Each student will create a Blog to post their observations of marketing strategies and tactics weekly. These can be current marketing events that you have read about or observed in your professional or personal lives. The objective of the assignment is to stretch and solidify knowledge of the marketing concepts through direct application and commentary. At least one substantial blog of 200 – 300 words in is required each week.

-A catcy title would be good.

-Please remember, you don’t need outside sources and it is a blog about what you are learning, how it is influencing you, and so on. I just don’t want you to think it is another discussion board post. A couple students treated it like one and had a reference they discussed. Please don’t do this and use your own experience, thoughts, and so on to write the blog.

30 points each week

• Search the Web for 1 job posting or advertisement from 4 different multinational corporations. You must choose a posting at a corporation in each of the following countries:
  • United Arab Emirates
  • China
  • Israel
  • Mexico
• The 3 job postings selected must satisfy the following requirement:
  • Each posting must be for a similar position.
    • For example, job openings for an accountant, a secretary, and a director of marketing will not be accepted.
    • It would be acceptable to choose, for example, a director of marketing position from each of the 3 corporations
• Once you have found the 3 job postings that meet all of the requirements above, you are to apply for each one.
• Prepare 1 of the following for each job posting as if you were submitting a real application:
  • An e-mail with a statement of interest (150 words)
  • A cover letter (500 words)
  • A resume (250 words)
• Provide the link to each job posting.

NOTE: Be aware of the guidelines for writing international letters in English and the different formats used in each country.

Project Part 3: Cultural Exchange and Marketing Strategy

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice (PepsiCo) that is proposing an expansion opportunity overseas (India), conduct a strategic audit on the following areas:

• Internal environment
• External environment
• Strengths
• Problem analysis
• Recommendations and implementation costs
• Evaluation and Control Processes

Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.

**If you take on this assignment I will provide you with the first two parts of the project that I submitted.**