For Baber Makyla Module2 Case 2
/in Uncategorized /by adminModule 2 – Case
Information Networks and Business Intelligence: Decision Locus and Political Hotbed
Assignment Overview
In this module’s case, you’re going to explore some of what passes for conventional wisdom in the domain of business intelligence application, probably noting in passing that first, much of the advice may be contradictory although delivered with great passion and enthusiasm, and second, most of it manages to avoid any real confrontation with traditional management structures and decision procedures and priorities, concentrating instead on ways of manipulating information to presumably work around the organization rather than allow itself to point out shortcomings in the organizations themselves. This is not a course primarily about organizational politics—there is plenty of time in the rest of your program to come to terms with the old reptilian sub-brains of the organization that perpetuate power differentials, reward distributions only vaguely related to organizational priorities, suboptimization of organizational resource utilization, and all of the other weirdnesses that pretty much guarantee performance and satisfaction shortfalls and failures. But, as you may have surmised, even though it’s not our main focus it is the key subtext for all these issues. Unless we openly acknowledge that decisions are largely political (in either the organizational or national sense) and that information is often more useful as a cloak for political priorities than as a substitute for them, the only ones we’re going to fool are ourselves.
The Business Intelligence Guide website is a gold mine of useful information about BI specifically. Read some of the overview articles (they’re short), to generally familiarize yourself with BI terminology:
Electrosmart Ltd. (2011) The Business Intelligence Guide. http://thebusinessintelligenceguide.com/index.php. Recommended sections include:
BI Best Practices. http://thebusinessintelligenceguide.com/bi_strategy/BI_Best_Practices.php
BI Solutions. http://thebusinessintelligenceguide.com/bi_solutions/index.php
BI Drivers. http://thebusinessintelligenceguide.com/bi_strategy/Drivers_Of_BI.php
BI Barriers. http://thebusinessintelligenceguide.com/bi_strategy/Barriers_To_BI.php
Getting Started in BI. http://thebusinessintelligenceguide.com/bi_program/index.php
But feel free to follow up in any other sections that you believe will help you address the case.
Now let’s look at two specific cases of BI implementation. Remember, these cases were written by the companies supplying the “solutions,†so read carefully and if possible between the lines:
Konitzer, K. and Cummens, M. (2011) CASE STUDY – Using Analytics to Improve Patient Outcomes and Billing Accuracy at Marshfield Clinic. TDWI. Retrieved September 16, 2011, from http://tdwi.org/articles/2011/07/11/case-study-using-analytics-to-improve-patient-outcomes-and-billing-accuracy-at-marshfield-clinic.aspx
Microsoft Inc. (2011) Exclusive Resorts, LLC Destination Club Generates Rapid ROI, Enhances Services, Takes Control of Business. Microsoft Case Studies. Retrieved September 16, 2011, from from https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=9859
There’s a lot more out there in the optional and supplemental readings as well as the wide wonderful world of the Internet to give you a feel for what’s working and what’s not in this area; the more widely you can spread your own information gathering net, the more effective your analysis is likely to be.
Case Assignment
When you believe you have a reasonable feel for a variety of business intelligence implementation experiences, you’ll be in a position to write an effective short paper on the topic:
Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence.
Remember, BI is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of use.
Assignment Expectations (50 points total)
Length: Minimum 5–7 pages excluding cover page and references (since a page is about 300 words, this is approximately 1,500–2,100 words).
Assignment-driven criteria (25 points): Demonstrates clear understanding of the subject and addresses all key elements of the assignment.
Critical thinking (10 points): Demonstrates mastery conceptualizing the problem. Shows analysis, synthesis, and evaluation of required material.
Scholarly writing (5 points): Demonstrates writing proficiency at the academic level of the course; addresses the Learning Outcomes of the assignment.
Quality of references (4 points) and assignment organization (3 points): Uses relevant and credible sources to support assertions. Assignment is well organized and follows the structure of a well-written paper.
Citing sources (3 points): Uses in-text citations and properly formats references in APA style
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Unit 6
/in Uncategorized /by adminanswer all four questions they require 2 paragraphs each with each papragraph like two diffeernt people
/in Uncategorized /by adminquestion 1
What experiences have you had in role playing in training? (If you have never been in a role play, consider what it would be like as you answer the next questions.) Under what conditions might a role play be effective? Ineffective? Explain your answer fully and incorporate material from this week’s readings where appropriate to help support your answer. (1-2 paragraphs)
question 2
Whistleblower laws are usually narrow and intended for reporting only certain wrongdoing. Should these laws be broadened to protect whistleblowing of any kind?
question 3
In the reading for this module, author Rick Newman writes that employees who demonstrate “multidisciplinary agility” have a competitive edge and that “learning new skills is anything but a temporary assignment.” For this discussion post, first decide which general education skill covered in the Seminar courses to this point (communication, critical thinking, or information literacy) provides the biggest competitive edge in your field. Then, explain why you feel it provides such a competitive edge, and how you can continue to improve in this area after graduation.
question 4
The true value placed on a product or service is the value assigned by each individual. The consumer surplus is the difference between this value and the actual price paid for that product or service.
Almost everyone has an item they put a higher value on than the price warrants. They would rather pay a premium than to do without. The consumer surplus on these items is high. What items do you cherish the most? Why are you willing to pay more? Explain.
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/in Uncategorized /by adminIn this first question, we are considering sections 1 and 2 of Book I. Aristotle discusses actions that are pursued…
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Assignment: Marketing Strategy
/in Uncategorized /by adminYour company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.
· – Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development
strategy, and the value proposition.
Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix.
Assignment Checklist:
· – Write your original response in Standard American English, paying special attention to grammar, style, and
mechanics.
– Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the
grading rubric.
· – Ensure that your viewpoint and purpose are clearly stated.
· – Demonstrate logical and appropriate transitions from one idea to another.
· – Your paper should be highly organized, logical, and focused.
NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2–3 pages of your marketing strategy paper.
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