Market plan Section 1-3

Assignment 3: Market Plan Section 1

 

 

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

 

 

Marketing Planning Guide

 

Section 1 – The Environment (Module 1)

Introduction to Marketing

The Marketing Mix

The Marketing Environment

Marketing and its relationship with other functional areas of business

Strategic Marketing

Planning Process

Strategy

Organizational Levels

Goals and Objectives

Planning Gap

Ethics in Marketing

 

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

 

By Wednesday, December 24, 2014, deliver your assignments to the M1: Assignment 3 Dropbox.

 

Assignment 3 Grading Criteria

Maximum Points

Description of the role and function of marketing for WBC.

10

Select/ create a product for WBC to market. Explain the Marketing Mix for this WBC product.

20

Analyze the Marketing Environment.

15

Discussion of the marketing function and its relationship with the other functional areas of the WBC.

10

Define the strategic marketing planning process.

15

Establish an organizational level strategy and include goals and objectives.

10

Discuss the ethical issues concerning marketing.

10

Applied current APA standards for editorial style, expression of ideas, and format of text, citations, and references.

10

Total:

100

 

 

 

Assignment 2: Business Environment and Marketing Research

 

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

 

 

Section 2 – Market Research & Targeting (Module 2)

Market Research

Research Methods & Data Mining

Market Research Process

Consumer Behavior

B2C vs. B2B

Consumer Decision Making Process

Factors Affecting B2C and B2B consumer behavior

Market Segmentation

Market Segmentation Concepts

Segmentation Process

Segmentation Strategies

Target Marketing

 

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

 

Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday, January 7, 2015.

 

Assignment 2 Grading Criteria

Maximum Points

Determine the type of research method you will employ. Discuss the relevance of Data Mining in this research.

10

Identify the steps in the Marketing Research Process you will execute.

10

Discuss the Buyer Behaviors driving the B2C and B2B markets.

15

Outline the Consumer Decision Making Process for the WBC product you have identified in Module 1.

10

Discuss the factors that are affecting the B2C and B2B consumer behaviors.

20

Compare the various Market Segmentation Concepts, which could be used to identify a potential market niche.

10

Explain the Segmentation process and potential Segmentation Strategies for the WBC product.

10

Make a logical selection of the best target segment after careful consideration.

5

Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.

10

Total:

100

 

 

 

Assignment 2: LASA 1: Product & Price

 

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

 

 

Section 3 – Product & Price (Module 3 LASA 1)

The Product

Product Levels: Core, Actual, & Augmented (Packaging)

Product Life Cycle

BCG Model

Services Marketing

Price Determination & Pricing Strategies

Supply & Demand

Competition

Objectives and Strategies

 

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.

Submit your Word document to the M3: Assignment 2 LASA 1 Dropbox by Wednesday, January 14, 2015.

 

Assignment 2 Grading Criteria

Maximum Points

Determine the features/ benefits of the selected product. Include the Core, Actual, and Augmented product characteristics in your analysis.

20

Identify the stages of the product’s life cycle and what will take place for your selected product in each stage.

40

Discuss the BCG Model for your product.

20

Examine the Services Marketing aspects of this product.

10

Discuss the elements for determining the price.

20

Compare the various Pricing Strategies for this product.

20

Explain the Supply & Demand aspects as they relate to the pricing strategy.

20

Analyze competitive pricing for similar products.

20

Discuss pricing as it relates to company objectives and strategies.

10

Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.

20

Total:

200

 

 

 

 

 

 

 

 

 

 

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

account homework

Part 2

  1. Discuss the revenue principle and the matching principle as per the generally accepted accounting principles (GAAP).
  2. Contrast the percentage-of-completion method of revenue recognition versus the completed contract method.
  3. Solve this accounting problem for the ABC grocery company relating to revenue and expense recognition as per GAAP: ABC Corporation uses the percentage-of-completion method of accounting. In 2010, ABC entered into a contract for a contract price of $2,000,000.
     

    2010

    Costs incurred during the year

    600,000

    Estimated costs to complete as of Dec 31

    900,000

    Billings during the year

    400,000

    Collections during the year

    300,000

    • What portion of the total contract price is recognized as revenue in 2010?
    • What is the profit recognized for 2010?
    • Prepare the journal entries for 2010 under the percentage completion method
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Apllication papers for HCOM 100 ( human communication )

Your first application paper for this class will rely on your ability to apply concepts from the first several chapters in your textbook (particularly 2-5) to a popular culture reference.  Specifically, you will select a half hour episode of a current or past television show that is well-known in popular culture.  After watching it (likely more than once), you will provide a written analysis, utilizing key ideas and concepts from class.

An excellent paper:

•

Will be organized in a logical manner, relying on Headings and Subheadings if needed

•

Will demonstrate excellent college-level sentence structure, grammar and syntax

•

Will provide enough background/context for the analysis to make sense to the reader

•

Will ground the analysis in clear descriptions/explanations of the concepts utilized

•

Will follow APA or MLA format

•

Will include an effective Introduction and Conclusion

•

Utilize a minimum of 2 vocabulary/concepts/theories from Perceiving the Self

•

Utilize a minimum of 2 vocabulary/concepts/theories from Intercultural Communication

•

Utilize a minimum of 4 vocabulary/concepts/theories from Verbal Communication

•

Utilize a minimum of 4 vocabulary/concepts/theories from Nonverbal Communication

you papers should be 5-7 pages
due Wednesday on/before 3:00 pm
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

FOR Shahimermaid

Please let me know.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

3-4 Paragraph Orr. Leadership

Imagine you have been hired to replace the vice president of a division for a large energy generation company. The last vice president left due to repeatedly not meeting performance objectives. The employees are disheartened and unmotivated. The expectations of your boss and peer colleagues are high. Explain how you would approach the first 90 days in terms of actions and style. What outcomes do you expect from the approach(es) you use?

 

Must be:

At required length or longer

Written in American English at graduate level

Received on or before the deadline

Must pass turn it in

Written in APA with references

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Expert Opinion***NEED TODAY***

Expert Opinions 

  • Begin with the work you completed for the Mental Health Disciplines discussion in Week Three. In this section, you will demonstrate your awareness of the psychological career alternatives in a community setting and take on the role of two experts in different fields of psychology.  You will also evaluate contributions of psychological research in the applied context of these experts and discuss methodological issues unique to their areas of psychological research.   
  • Take into consideration the comments your classmates and your instructor made on your discussion post.
    • You did very well on your presentation. I hope you feel better soon. It is going around.
      It is sad that suicide is the tenth leading cause of death in America, but the reality that ninety-percent of those who succeeded in suicide could have benefited from mental health services. My Uncle committed suicide in 1994 and my first boyfriend did as well in 2007. The effects left upon family and friends is devastating. A recent review of thirty-five studies of lithium usage in the prevention of repeat suicide attempts resulted in additional treatment along with Lithium is more successful in prevention, and the therapist must almost have a personal relationship with the client on a regular basis (Daigle, Poulito, Chagnon, Greenfield, & Mishara, 2011. P. 1. Para. 2). Lithium medications should also involve CBT (Cognitive Behavioral Therapy) and psychodynamic therapy in order to effectively prevent a repeat attempt in suicide (Daigle, Pouliot, Chagnon, Greenfield, & Mishara, 2011. P. 1. Para. 2). 

      Daigle, M. S., PhD., Pouliot, L., PhD., Chagnon, F., PhD., Greenfield, B., M.D., & Mishara, B., PhD. (2011). Suicide attempts: Prevention of repetition. Canadian Journal of Psychiatry, 56(10), 621-9. Retrieved from http://search.proquest.com/docview/904985416?accountid=32521 

  • Include information from at least two peer-reviewed articles of your choosing that were published within the last five years to substantiate your experts’ claims.  The sources may not be any of those that are listed within this course.  For information on how to generate search terms for specific resources, visit the Ashford University Library website.

APA Format***

 

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Developing Project Plan

The first two attachments are the directions for the assignment.  The 3rd attachment is the grading criteria.  The 4th and 5th attachment is to help you do the assignment as well.. Please read all the attachments and let me know if you can do this.  This needs to be done asap.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Health Insurance

 

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

 

Students are expected to post their responses to peers by Sunday. NOTE: All submission posting times are based on midnight Central Time.

Mentoring Program

With Kyosha Valley’s growth, many new employees do not feel that they have anyone to ask questions of because of the extremely heavy workload. You would like to find out if more senior employees would be open to mentoring the employees who have been on board less than 12 months.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

Instructions

Step 1: You have arranged a meeting of all of the employees that have been with the company more than 1 year.

  • Outline in 3 full paragraphs or more how you will present the mentoring program and its benefits to the harmonious work environment you envision.
  • You have unlimited resources to promote the new mentor program. Be creative!

Step 2: Respond to 2 classmates’ posts and write a paragraph that includes what you think is solid about their presentations and what weaknesses you think their plans may encounter.

 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Process analysis essay on how to workout and what process is needed to be a muscular person ? It should…

Process analysis essay on how to workout and what process is needed to be a muscular person ? It should be 3 double spaced pages and a level of high school.
 

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"