The purpose of the project is to give students experience gathering and evaluating data that a firm might use to develop marketing strategies from the consumer behavior perspective.  Each student will analyze a firm’s current consumer behavior strategy, identify strengths and weaknesses, and make recommendations for ways to improve identified deficiencies.

 

INSTRUCTIONS

 

Each student will select an existing firm and evaluate its consumer behavior awareness by performing a consumer behavior audit for that firm.  The firm’s business may be either product or service oriented, and may offer a single product/service or multiple products/services.

 

The student may use one of the following approaches from Appendix B: “Consumer Behavior Audit,” Pages 731-736 of the text.

 

1. Using Appendix A (Pages 720-730) of the text as a tool to develop your project, create a data gathering instrument and actually survey customers or potential customers of the selected firm.
2. Also using Appendix B of the text as a tool to develop your project, conduct your audit with individuals who are in positions that would normally include perceptions of the selected firm’s consumer behavior awareness, i.e., store managers or marketing managers.  An interview format may be appropriate.  If this approach is used, the audit will be better facilitated by providing the prospective interviewee with a copy of questions to be covered prior to conducting the interview.
3. Use a combination of the two approaches described above.

 

Regardless of the approach you choose, keep in mind it is unrealistic to expect any customers or firm representatives to respond to very lengthy interviews or questionnaires.  Be sure to design your data collection instrument in a manner that shows respect for the time of your respondents.

 

REQUIREMENTS

 

Each student will give include a PowerPoint presentation of findings and recommendations. 

 

A formal written paper (12-15 pages) is also due.  The paper should detail the process of the audit, the findings, conclusions and recommendations.  The following outline will be followed:

 

Cover Page – Consumer Behavior Audit, Name of Company (Product/Service), Name, MKT 318 Consumer Behavior, and Date

 

Table of Contents

 

I.          Introduction

II.         Market Segmentation

III.        Product Position

IV.        Pricing

V.         Distribution Strategy

VI.        Promotion Strategy

VII.       Product

VIII.      Customer Satisfaction and Commitment

IX.        Conclusion

X.         References (text, internet web sites, company personnel interviews, correspondence,                           periodicals, etc.)

XI.        Appendices (interviews, survey, promotional materials, etc.)

Questions:

1.  Explain how the fundamentals concepts and principals of Risk Management apply at home, at work, in the community, and at critical infrastructure locations.

2.  Describe how risk management alternatives are developed and evaluated in order to support better decisions on managing risk.

3.  Explain how and why the management of risk is one of the fundamental strategies adopted by DHS in meeting mission performance.

 

 

MINIMUM 900words, NO PLAGIARISM, ANALYSIS SHOULD BE COMPREHENSIVE NOT JARGONS, APA FORMAT REQUIRED. THERE WILL BE NO ADDITIONAL TIME GIVEN, FAILURE TO COMPLY WILL RESULT IN A DISPUTE!

 

 

Deliverable Length: 5–7 slides (excl. Title and Reference slides, min. 2 references); Speaker notes 200–250 words/slide   

 

Points Possible: 100   Due Date: 9/2/2013 11:59:59 PM  CT    

 

 

As the human resources professional, you are expected to work with the supervisor of the position being created to provide the technical competencies in candidate selection.

Research and address the following:

•  Discuss the sequence of activities that are involved in hiring an accounts payable clerk.

•  Explain the data that should be included in a job analysis of that position.

•  Describe how job analysis becomes a position description.

•  Describe how the human resources professional guides the selecting supervisor in applying good selection criteria to choose the best candidate.

1. Professionals must develop plans for gathering and using assessment data. Select three of the strategies presented on pages 139–142 of Assessing and Guiding Young Children’s Development and Learning, and explain how each strategy that you selected can be used to provide ongoing support for children’s development and learning.

   this assignment is due tomorrow @ 3:00pm est

   apa format please

    

2. How and what professionals communicate regarding assessment data will vary according to the purpose of the assessment and how the data is likely to be utilized. Review pages 204–210 of Assessing and Guiding Young Children’s Development and Learning and explain how assessment data can be used within different contexts and for different purposes.

3. According to the DVD segment, “Partnering with Families,” communicating with families is an essential part of quality assessment practices. Review pages 194–205 of Assessing and Guiding Young Children’s Development and Learning and the DVD segment, “Partnering with Families.” Put yourself in the place of a parent of a young child. Describe how you would like to be involved in the assessment process and explain which reporting strategy or strategies that you would like your child’s teacher to use to communicate information about your child to you and why.