How did Pop artists unify popular and high culture for the first time? Who is your favorite Pop artist? Why?

How does photography change?  Its purpose?  Its style?  Who have been some of the most famous or controversial artists?  Why?

The groups of artists discussed in Chapter 7 explored the connection between real life and art in different ways. How did the Neo-Dadist and the Pop artists use imagery and objects produced by mass consumerism?

What is happening to architecture during this period?  Is architecture influenced by the artistic movements of the 1960s?

Select a product or service for this assignment. 

Review Ch. 9 of Business Communication about writing effective persuasive messages. 

Complete the following two parts to sell the product or service to two different audiences.

Part I: 

Write a message to persuade your boss to invest capital resources to develop the product or service for sale. 

Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting. 

Select the appropriate channel for delivering your message based on context, audience, and purpose. 

Explain why you selected the channel. 

Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.

Part II: 

Write a sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context, as per the examples, in which the sales pitch will take place. 

Select the appropriate channel for delivering your message based on context, audience, and purpose. 

Explain why you selected the channel.

 The paper will need to meet the guidelines of the rubric attached. The 2nd attachment is an article that will need to be used in the paper and will need to be one of the referances.

Using the Internet, find an organization you would be interested in working for or that is of interest to you personally. You now become a newly appointed senior leader in that organization. As a new leader, you must prepare a report for the CEO that assesses the organization’s overall alignment between its vision, mission, values, and strategy. This report should consist of the following sections:

1. An analysis of the strategic cascade of the organization.
   This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:
   • What is the target market (target customer)?
   • What is your organization’s value proposition (How does it deliver value that satisfies the targets wants and needs?)?
   • How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
   • How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?
2. Your assessment should also include a SWOT analysis (strengths, weaknesses, opportunities, and threats). A SWOT analysis is a strategy planning tool that examines both internal and external environment for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to).

   Some primer questions for the SWOT analysis include the following:
   Strengths

   • What advantages does your organization have?
   • What do you do better than anyone else?
   • What unique or lowest-cost resources can you draw upon that others cannot?
   • What do people in your market see as your strengths?
   • What factors mean that you “get the sale”?
   • What is your organization’s unique selling proposition (USP)?

   Weaknesses

   • What aspects of your product or service could you improve?
   • What market segments or competitive areas should you avoid?
   • What are people in your market likely to see as weaknesses?
   • What factors can make you lose sales?

   Opportunities

   • What good opportunities can you spot?
   • What interesting trends are you aware of?

   Useful opportunities can come from such things as the following:

   • Changes in technology and markets on both a broad and narrow scale
   • Changes in government policy related to your field
   • Changes in social patterns, population profiles, lifestyle changes, and so on
   • Local events

   Threats

   • What obstacles do you face?
   • What are your competitors doing?
   • Are quality standards or specifications for your job, products, or services changing?
   • Is changing technology threatening your position?
   • Do you have bad debt or cash-flow problems?
   • Could any of your weaknesses seriously threaten your business?
3. A summary of the internal environment, including the organization’s values and the key elements of the organization architecture that influence worker behavior.

         Include the following characteristics when analyzing the internal environment:

   1. Structure: This includes the ways the organization assigns formal roles and responsibilities, decision-making authority, expertise and skills, and work tasks. Think of the organization chart and how its implied structure directs the decision making, resource allocation, and workflow of the organization. Is it consistent with the strategy?
   2. Systems: This comprises the information flows that coordinate activities between groups and across the organization structure while helping direct worker behavior, including performance management, financial management, operating, forecasting and planning, and other regulating mechanisms. How do these systems help align workers and their actions with the strategy?
   3. Culture: This consists of the unwritten rules and norms that govern worker behavior and help coordinate the activities across structural boundaries. Is the organization culture an enabler or impediment to the corporate strategy? What specific behaviors embedded in the culture support the strategy? What specific behaviors block the strategy?
4. A synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices (e.g., modeling the way) as a framework.

Include answers to the following:

• Company Culture
  • Describe the values and culture of your organization.
  • What are the values of your organization?
  • How are they reflected in the behaviors you see at work? 

• Employee Behaviors
  • Describe the behaviors in your organization.
  • Are these behaviors consistent with the business strategy?
  • Where do they conflict with the strategy?
  • What new behaviors are required to align with the strategy?

• Leadership
  • How might you and other leaders create new behaviors to support the strategy?
  • What specific actions would you implement to communicate, motivate, model the way, coach, inspire the vision, challenge the process, and encourage the heart?       

Your response to each part of the assignment should be approximately three pages.

Write a 10–12-page paper in Word format. Apply APA standards to citation of sources.