Points: 400
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Assignment 5: Capstone
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Criteria
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Unacceptable Below 60% F
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Meets Minimum Expectations 60-69% D
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Fair 70-79% C
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Proficient 80-89% B
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Exemplary 90-100% A
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1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success. Weight: 5%
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Did not submit or incompletely determined the impact of the company’s mission, vision, and primary stakeholders on its overall success.
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Insufficiently determined the impact of the company’s mission, vision, and primary stakeholders on its overall success.
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Partially determined the impact of the company’s mission, vision, and primary stakeholders on its overall success.
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Satisfactorily determined the impact of the company’s mission, vision, and primary stakeholders on its overall success.
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Thoroughly determined the impact of the company’s mission, vision, and primary stakeholders on its overall success.
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2. Analyze the five (5) forces of competition to determine how they impact the company. Weight: 10%
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Did not submit or incompletely analyzed the five (5) forces of competition to determine how they impact the company.
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Insufficiently analyzed the five (5) forces of competition to determine how they impact the company.
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Partially analyzed the five (5) forces of competition to determine how they impact the company.
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Satisfactorily analyzed the five (5) forces of competition to determine how they impact the company.
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Thoroughly analyzed the five (5) forces of competition to determine how they impact the company.
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3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Weight: 10%
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Did not submit or incompletely created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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Insufficiently created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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Partially created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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Satisfactorily created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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Thoroughly created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
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4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Weight: 10%
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Did not submit or incompletely outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
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Insufficiently outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
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Partially outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
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Satisfactorily outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
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Thoroughly outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
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5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Weight: 10%
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Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
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Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
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Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
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Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
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Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
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6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Weight: 10%
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Did not submit or incompletely outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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Insufficiently outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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Partially outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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Satisfactorily outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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Thoroughly outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions. Weight: 10%
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Did not submit or incompletely selected two 2) corporate governance mechanisms used by this corporation and incompletely evaluated how effective they are at controlling managerial actions.
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Insufficiently selected two (2) corporate governance mechanisms used by this corporation and insufficiently evaluated how effective they are at controlling managerial actions.
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Partially selected two (2) corporate governance mechanisms used by this corporation and partially evaluated how effective they are at controlling managerial actions.
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Satisfactorily selected two (2) corporate governance mechanisms used by this corporation and satisfactorily evaluated how effective they are at controlling managerial actions.
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Thoroughly selected two (2) corporate governance mechanisms used by this corporation and thoroughly evaluated how effective they are at controlling managerial actions.
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8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement. Weight: 10%
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Did not submit or incompletely evaluated the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
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Insufficiently evaluated the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
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Partially evaluated the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
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Satisfactorily evaluated the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
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Thoroughly evaluated the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
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9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response. Weight: 10%
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Did not submit or incompletely assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response.
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Insufficiently assessed efforts by this corporation to be a responsible (ethical) corporate citizen and insufficiently determined the impact these efforts (or lack thereof) have on the company’s bottom line. Insufficiently provided specific examples to support your response.
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Partially assessed efforts by this corporation to be a responsible (ethical) corporate citizen and partially determined the impact these efforts (or lack thereof) have on the company’s bottom line. Partially provided specific examples to support your response.
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Satisfactorily assessed efforts by this corporation to be a responsible (ethical) corporate citizen and satisfactorily determined the impact these efforts (or lack thereof) have on the company’s bottom line. Satisfactorily provided specific examples to support your response.
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Thoroughly assessed efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determined the impact these efforts (or lack thereof) have on the company’s bottom line. Thoroughly provided specific examples to support your response.
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10. 5 references Weight: 5%
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No references provided
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Does not meet the required number of references; all references poor quality choices.
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Does not meet the required number of references; some references poor quality choices.
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Meets number of required references; all references high quality choices.
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Exceeds number of required references; all references high quality choices.
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11. Clarity, writing mechanics, and formatting requirements Weight: 10%
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More than 8 errors present
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7-8 errors present
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5-6 errors present
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3-4 errors present
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0-2 errors present
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