Applying the Consumer Behavior Model

In MKT 640: Marketing Management, you studied the Consumer Behavior Model and Maslow’s Hierarchy of Needs. The customer is said to follow these steps after need recognition:

 

• Search for Alternatives
• Evaluation of Alternatives
• Purchase and Use of the Product
• Evaluation of the Consumption Experience
• Feedback
• End of the Consumption Experience

Need recognition coupled with the Model is an important concept that assists marketers in understanding why people buy.

 

 

 

 

WEEK 3 MAIN DISCUSSION POST:

Put together a structured focus group of 3 people who have in common the recent purchase of a similar big-ticket item (ex. house, vehicle, television, higher education). Find out how the model applies to the purchase through focus group findings.

Your focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase. Compile the findings in a table along. It should include pertinent demographic information about the participants. Be sure to list the structured questions used in the focus group.

 

Since you are engaging in research, be sure to cite the source(s) in APA format.

Suppose a company issued 30-year bonds 4 years ago, when the yield curve was inverted. Since then long-term rates (10 years or longer) have remained constant, but the yield curve has resumed its normal upward slope. Under such conditions, a bond refunding would almost certainly be profitable. true or false

 

I NEED HELP WITH MY PAPER PLEASE READ THE ASSIGNMENT AND MAKE SURE EVERYTHING IS ANSWERED AND ALL THE REFERENCES ARE IN PLACE PLUS 5 REFERENCES.PLEASE DON’T PLAGIARIZE PLEASE I NEED ORIGINAL WORK AND FOLLOW THE ASSIGNMENT INTRUCTIONS. PLEASE WHO EVER POST THE ASSIGNMENT FIRST THAT WILL BE THE ONE AM GOING WITH THANK YOU………

 

Select one of the schizophrenic or dissociative identity disorders from the Film List.

 

Use the Research Analysis Job Aid to complete this assignment.

 

Prepare a 1,050 word paper that discusses research-based interventions to treat psychopathology.

 

Review and differentiate the characteristics of the selected disorder and discuss the research about intervention strategies for the disorder by completing the following:

 

• Evaluate three peer reviewed research studies using the Research Analysis.
• Conceptualize the disorder using the biopsychosocial or diathesis-stress models.
• Discuss the treatments or interventions that have been shown to be the most effective for your selected disorder. Why?

 

Cite at least five peer-reviewed sources.

 

Format your paper consistent with APA guidelines.

 

 

 

 

 

The main TVM problems relating to healthcare are: a) present value of a lump sum b) present value of an annuity stream c) future value of a lump sum d) future value of an annuity stream. Provide an example of each of these TVM problems.

 

1) The Smith family is interested in buying a home. The family is applying for a $200,000 30-year mortgage. Under the terms of the mortgage, they will receive $200,000 today to help purchase their home. The loan will be fully amortized over the next 30 years. Current mortgage rates are 7.5%. Interest is compounded monthly and all payments are due at the end of the month. What is the monthly mortgage payment?

 

 

2) Miriam has saved $5,000 and intends to use his savings as a down payment on a new car. After careful examination of his income and expenses, She has concluded that the most he can afford to spend every month on his car payment is $425. The car loan that she uses to buy the car will have an APR of 10%. What is the price of the most expensive car that Henry can afford if he finances his new car for 48 months?