Part 1: Deliverable Length: 1,200–1,500 words

Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your client over the last few weeks. As the marketing consultant for your client’s brand, the managementteam has requested a draft of the marketing plan proposal.

Some of the information you already know from working with your client for a few months. Other parts you will have to research and create now. You will have your colleagues and the client review most of it before completing the final sections of the plan and submitting it to the client for final review.

The first draft of the marketing plan must include the following sections:

• Situational Analysis: Include the current industry, market size, growth potential, competitive environment, and future opportunities.
• Product Positioning Strategy: Choose a positioning strategy for your product designed to change the perception of the current product by the targeted customer group.
• Customer Profile: Include the details related to your customer’s demographics and psychographics.
• Marketing Communications: Include 1 message appeal by designing an advertisement for your target market and 1 communication channel for delivering the message to your target market(s). Explain why this message and media matches your target market.
• Distribution Placement Strategies: Include at least 2 distribution options/channels to get the product to your customer. Explain why you chose these channels.
• McDonald’s is the brand to use
• also include intext citation and references please

statistics is killing me!! Help!

has carly patterson ever work for comunitiys or charitys

Write in 100 to 200 words an explanation of the three tools of financial statement analysis and the function of each. Examine PepsiCo, Inc.’s Consolidated Balance Sheet on p. A6 in Appendix A of Financial Accounting, especially its Current Assets, Current Liabilities, and Total Assets for years 2005 and 2004. Calculate the following for PepsiCo, Inc. and show your work: • The Current Ratio for 2005 • The Current Ratio for 2004 • Two measures of vertical analysis—for example, compute the current assets divided by total assets for each year, and express your result as a percentage • Two measures of horizontal analysis—for example, compute the total change in assets by percentage, by dividing current assets in 2005 by current assets in 2004. Compute a similar percentage for current liabilities Examine The Coca-Cola Company’s Consolidated Balance sheet on p. B2 in Appendix B of Financial Accounting, especially its Current Assets, Current Liabilities, and Total Assets for years 2005 and 2004. Calculate the following for Coca-Cola and show your work: • The Current Ratio for 2005 • The Current Ratio for 2004 • Two measures of vertical analysis—for example, compute the current assets divided by total assets for each year, and express your result as a percentage • Two measures of horizontal analysis—for example, compute the total change in assets by percentage, by dividing current assets in 2005 by current assets in 2004. Compute a similar percentage for current liabilities Post your explanation and calculations.