In a well-written 2-3 page paper, supported by at least two credible scholarly references, discuss a business that successfully communicates its products or services to its core consumers. Provide specific examples. Your paper should be formatted according APA standard. 

I have a financial management assignment due on sunday at 12:00 midnight. The assignment analyzes the annual financial  reports for United Airlines and Carnival Cruises.

The specific course learning outcomes associated with this assignment are:

•

Analyze financial statements using financial ratios.

•

Analyze and evaluate cash flows over time.

•

Use technology and information resources to research issues in financial management.

•

Write clearly and concisely about financial management using proper writing mechanics.

This project requires that you conduct a financial analysis of two, comparable organizations. You

may select any organizations that produce publicly available financial statements employing IFRS

or U.S. GAAP (both companies must follow the same GAAP). Let your professor know which two

companies you plan to study before the end of Week 2, as your selection must be approved. The

professor reserves the right to limit the number of students comparing the same two

organizations.

Assignment:

1. Carefully review the annual reports for both organizations. Comment on what approach

each company has taken in reporting to its shareholders.

(This requirement is purposely

broad to give you the freedom to talk about anything that comes under the broad title of

“reporting to shareholders”).

2. Prepare a ratio analysis for both companies including a trend analysis for three years.

Comment on the significance of the ratios for each company (do they indicate that things

are all right, do they suggest that problems exist, or is it likely that problems will occur in

the future?). Comment specifically on the similarities and differences among the ratios

calculated for both companies and comparison to any benchmark.

3.

Prepare an analysis of the cash flow statements for both companies.

4. List and discuss the importance of the two most significant accounting policies adopted

by the two organizations (you should select the same two policies for both organizations).

Explain the options selected by both companies and comment on any differences that

you see. Explain what other policies the organizations could have selected and state why

you think they selected one policy over another.

5. Provide the URL’s for each company’s Annual Report.

Myths and Misconceptions

In Ancient Greece and Rome, many people believed that all creative ideas originated from the nine muses, deities who delivered inspiration to artists and were the source of all human creativity. While few people believe in these goddesses of creativity anymore, many still believe that creativity is an intangible force, possessed by only a select few people who choose to be artists, writers, or musicians.

This week’s media presentation shows that the opposite is true; there are many different ways to be creative, and all people can generate creative ideas, whether they are laborers, artists, or businesspeople.

For this week’s Shared Practice, consider the myths and popular misconceptions about creativity shown in this week’s media presentation. In your past, have you believed in these myths or perhaps applied them to yourself? Media link http://mym.cdn.laureate-media.com/2dett4d/Walden/WMBA/6020/01/mm/creativity_myths/index.html

Post by Day 3 your analysis of how these myths and misconceptions regarding creativity relate to your own past understandings of creativity or those you have encountered in others. Then, share how these myths and misconceptions have been present in current or past practices where you have worked or at a company with which you are familiar. How has this impacted your creativity? Provide examples.

General Guidance: Your initial Shared Practice Discussion post will typically be 2–3 paragraphs in length as a general expectation/estimate