What were the accounts receivable (net) for Coca-Cola and PepsiCo at the end of 2009? Which company reports the greater allowance for doubtful accounts receivable (amount and percentage of gross receivable) at the end of 2009?
/in Uncategorized /by adminSelect the sentence that does not have a pronoun-antecedent error. (Points : 1) The…
/in Uncategorized /by adminQuestion and Response2
/in Uncategorized /by adminDiscuss in detail how a National Health Care System would work in in the United States.
/in Uncategorized /by adminshort essay needed in 4 hours
/in Uncategorized /by adminRead the Porsche case provided in the course materials section and describe the company’s history, products, and major competitors in a paragraph or two. Assess the financial performance and condition of the organization. Then, conduct a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, assess the quality of the decisions made by the company and provide recommendations for improvement. (NOTE: This will become part of your final paper).
Your paper must be five to six pages in length (excluding the title and reference pages), incorporate at least two scholarly sources from the Ashford University Library (other than the case and textbook), and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.
What’s Driving Porsche? Retrieved from https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-075-What%27s%20Driving%20Porsche.Henderson.pdf
History of Porsche AG – FundingUniverse. (n.d.). Retrieved from http://www.fundinguniverse.com/company-histories/porsche-ag-history/
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Customer Relationship Management
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Understanding Customer Relationship Management in Your Business Strategy
The purpose of this assignment is to understand customer relationship management (CRM) and CRM systems within the context of business strategy. Choose any organization and prepare a one-page summary. Include the following in the summary: organization name, primary customer base, and how they differentiate themselves in the market. You are free to choose any organization that provides products to its customers. Avoid organizations that primarily provide services, such as financial service firms, insurance firms, and the like. Use the following questions to guide your paper:
- In what ways would your organization use its CRM to gain insight into customers’ needs, wants, and behaviors in order to serve them better?
- Consider the value of Sales Force Automation, Customer Service and Support, and Marketing Campaign Management and Analysis. In what ways could your organization use its CRM system to support Sales Force Automation? In what ways could your organization use its CRM system to support Customer Service and Support? In what ways could your organization use its CRM system to support Marketing Campaign Management and Analysis? Defend and support your statements with credible sources and research.
- What opportunities can CRM provide in terms of business strategy and goals for your organization?
- IT Support: Within your organization, what type of IT support would you need for “front office†versus “back office†systems? Please justify your answer.
Research and cite at least three credible. Remember to use proper citations and references, and adhere to the APA requirements.
The organization I chose is Microsoft.
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