The Plaza hotel is an independent city centre property with 122 rooms. The past month performance… 1 answer below »
/in Uncategorized /by adminThe Plaza hotel is an independent city centre property with 122 rooms. The past month performance has been quieter than expected and the hotel is now moving into a key business period.
There are several events happening over this period which will drive demand in the area, some repeating from last year and some new.
The General Manager has asked you to complete a forecast for the next calendar month, to identify any periods of low or high demand to ensure all revenue opportunities are maximized.
The hotel works with 5 market segments:
· Corporate Individual
· Groups
· Transient Non Negotiated
· Transient FIT
· Other
Using one or both of the two forecasting methods in the Revenue Management module:
- Create a one month forecast for your hotel, by market segment.
- Identify two periods with forecasted occupancy of 100% + and recommend which inventory controls you would put in place to maximize occupancy. Review this by market segment if necessary.
- Identify two periods of forecasted occupancy of below 65% and give recommendations of which segment to target with value added promotions.
From your completed forecast, identify two periods when demand is forecasted to be over 100%. What inventory restrictions would you recommend putting in place to maximize these opportunities?Be specific by market segment as necessary.
From your completed forecast, identify two periods when low occupancy is expected. Which market segments would you recommend to target over these periods and why?
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MGT302A/BIZ303: Strategic Management – Describe and evaluate the objectives, aims and the primary… 1 answer below »
/in Uncategorized /by admina) Describe and evaluate the objectives, aims and the primary
aspects of a strategic plan whilst taking into account the vision
and mission of the organisation.
b) Discuss and evaluate the processes and forces that
influence the strategic decision-making process in relation to
business strategy.
c) Explain the significance of strategy as a means of identifying
and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks
associated with implementing and executing organisational
strategies and identify the key risks associated with this
process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an
organisation, its position in the marketplace and how it can
gain a sustainable competitive advantage.
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Explain in detail why public housingwas established and who was known as the “Father of PublicHousin
/in Uncategorized /by adminChoose an organization that has a small to medium computer network environment, with multiple…
/in Uncategorized /by admin• Choose an organization that has a small to medium computer network environment, with
multiple network services and locations.
• You should clearly discuss the business and technical goals of the chosen organization.
• You should critically analyse various networking technologies that can be used to meet the
business and technical goals.
• You should clearly label and draw the logical topology diagram of your organization.
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Suppose the price elasticity of demand 1.15 If? so, then the demand for cereal is ?elasticor inelast
/in Uncategorized /by adminSuppose the price elasticity of demand 1.15 If so, then the demand for cereal is elasticor inelastic. In another example, assume the price elasticity of demand for aparticular magazine is negative .1.16 The demand for the magazine is inelastic. or .• Elastic . . .
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The competitive market analysis predicts that a minimum wage law results in a dead weightloss to soc
/in Uncategorized /by adminYou have been employed as the new Marketing Manager for a company that wants to produce a new… 1 answer below »
/in Uncategorized /by adminTask Description
You have been employed as the new Marketing Manager for a company that wants to produce a new healthy breakfast cereal for the market. The company already makes high quality canned fruit and yoghurt.
The first step to look at is the current products already on the market (i.e. competitors). There are many brands of breakfast cereal on the Australian market.
1. From the cereals listed below by Sharpi (2020) as being the healthiest cereals in Australia, please choose any 3 for comparison for this assessment.
Uncle Toby’s Vita Brits
Jordan’s Low Sugar Granola
Sanitarium Wheetbix
Kelloggs Corn Flakes
Carman’s Original Fruit Free Muesli
2. You are to write a report to the CEO of the new cereal company to serve as a focus for the development of the new breakfast product. Your report format is all in 1.5 line spacing, size 12 Times New Roman, with a word count of 2,000 words and uploaded via Moodle as a word document. The report should follow the following format:
• Title page with student name as, student number, campus, name of your tutor, Unit code and name, and word count.. This page starts as p. i
• Executive Summary – one page maximum, include all the main findings here for the CEO so he/she does not have to read the entire report – p. ii
• Table of contents – p. iii
• Introduction – starts at page 1 as heading 1. Word count starts at the first word in the introduction.
• Body of the research – use numbered headings and sub-headings (based on the questions below) to make it easier to read and mark.
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Briefly discuss the main key success factor for Robinson Brothers Homes (RBH)….
/in Uncategorized /by adminCase: The Platinum Pointe Land Deal
(Source: Adapted from – Merchant, K. and Van der Stede, W. (2017), Management Control Systems – Performance Measurement, Evaluation and Incentives, Pearson.)
(Answer word limit – 2,500 words combining answers of all question)
Case Questions:
1. Briefly discuss the main key success factor for Robinson Brothers Homes (RBH). (2 marks)
2. Robinson Brothers Homes uses joint venture partners for their projects. Briefly discuss what are the financial and non-financial benefits that RBH gets in using joint venture partners. (3 marks)
3. Briefly discuss why the land acquisition proposal’s required rate of return is higher than its IRR. (6 marks)
4. Do you agree with the risk rating process of RBS’ land acquisition proposal? Explain. 7 marks
5. Harry has got two decision alternatives: 1) He submits his forecast as planned; or, 2) He makes the forecast more optimistic. Which decision alternative you would suggest for Harry? Why? 7 marks
Relevant learning topics:
Week 4 – Managing cash flows
Week 5 – Capital expenditure and managing capital resources
Week 12 – Strategy formation and balanced scorecard
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