History of Psychology

Write a 2–3-page essay incorporating the following:

• Discuss the major contributions of one philosopher and outline his or her major contributions to the field.
• Discuss the major contributions of one physiologist and outline his or her major contributions to the field.
• Discuss how philosophy and physiology have influenced psychology.
• Provide examples of how the early theorists you selected would assess the case study example you created in this week’s discussion topic.

 

 

 

 

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William James, who was born on January 1842 and died in August 1910, was a great American philosopher who also happened to train as a physician. He was the first American to introduce and offer a psychology course in the country. He was described as one of the great thinkers of the country in his days and one of the greatest influencers because of his great skills and ability to think above everyone else. He helped bring light to people who did not understand by breaking down the topic of philosophy into simple ways which people could understand and remember. He was able to create…..

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Assignment:

You are the assistant to the CEO of a major company. Your CEO keeps an eye on the competition, and asks you to do the following. Using ratio analysis, compare two major competitors in the same industry.

Instructions:

Pick any two U.S. public companies in the same industry.

One of your two companies can be the same company you used in Week 2. (Starbucks)

Select the 10 most important financial ratios for your two companies and calculate each for the last 2 fiscal years using Excel.

Follow the same format as in the examples posted in the file attached in the Week 3 Conference for the Drugstore Chains example. Use the “Compare” worksheet. The “W”, “C”, “Profiles” and “Z Score” worksheets are not required, and nor is the Dupont Analysis.

Create a single Excel file for your entire assignment.

You may obtain financial information and the companies’ latest annual reports on the web directly from MSN Money or Yahoo Finance or Morningstar. For additional information, look for the SEC Form10-K link from one of the MSN Money, or Morningstar, or Yahoo Finance financial sites.

You should calculate, and comment upon, all 10 financial ratios for the last 2 fiscal years.

All calculations should be shown, and all answers should be thoroughly explained.

It is useful to compare financial ratios for a company with financial ratios of its industry. Industry financial ratios can be found on Morningstar.com, Yahoo Finance and MSN Money.

When using balance sheet items to calculate ratios, for each year be sure to average the beginning-of-year and end-of-year amounts to get the average for that year.

What can you tell from your analysis? What are the strengths and weaknesses of each company? Which is the stronger competitor? Give your reasons.

 

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Question 1

The Stop Decay Company sells an electric toothbrush for $25. Its sales have averaged

8,000 units per month over the last year. Recently, its closest competitor Decay Fighter

reduced the price of its electric toothbrush from $35 to $30. As a result, Stop Decay’s sales

declined by 1,500 units per month.

(i) What is the cross price elasticity of demand between Stop Decay’s toothbrush and Decay

Fighter’s tooth brush? Use the averaging formula. What does this indicate about the

relationship between the two products? (3 marks)

(ii) If Stop Decay knows that the price elasticity of demand for its toothbrush is -1.5, what

price would Stop Decay have to charge to sell the same number of units as it did before the

Decay Fighter price cut? Assume that Decay Fighter holds its price of its toothbrush constant

at $30 Use the averaging formula. (3 marks).

(iii)What is Stop Decay’s average monthly total revenue from the sale of its electric

toothbrushes before and after the price change determined in part (ii)? (2 marks)

(iv) Is the result in part (iii) necessarily desirable? What other factors would have to be taken

into consideration? (2 marks)

Question 2

(a) Explain the differences between accounting profit, economic profit and normal profit

(3 marks).

(b) Suppose that due to changing tastes there is a sudden increase in demand for emu

meat.

(i) Assuming the costs of emu meat production remain unchanged, what would you expect

to happen to profits in the emu meat industry? (2 marks)

(ii) Assuming that there are low barriers to entry into the emu meat industry, explain why

resources would move into this industry? (2 marks).

(iii)In the long run, what would you expect to happen to profits in this industry? (1 mark).

(iv) Will normal profits occur in this industry in the long run? If so, explain why?

 

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Pre-Laboratory Assignment: • Looking at the Experimental Procedure below complete ALL calculation. Please include your calculations in the Calculations section of your lab notebook AFTER your Procedural Outline section. Be sure to use the calculated values in your Procedural Outline and remember to write-Out all units and compounds in your calculations. o When determining your apo-transferrin concentration, assume you have an absorbance of 0.436: the correction for the blank has been made. Don’t forget to account for a 1:20 dilution. o When calculating the equivalents for iron loading (0.8-3.2) and the Deferiprone concentration (120 equivalents) needed for iron removal, assume your transferrin concentration is 100 mkt o You should have – 15-20 calculations in total; an • will be placed next to each calculation needed. o You should attempt to set-up your Excel file for data analysis in advance of the experiment.

 

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