International Marketing Management (Mkt 501)Instructions:Please read the following instructions carefully before attempting the quiz.• This quiz consists of 20 multiple choice question (MCQs) carrying 1 mark each.• Due date for quiz submission is April 19, 2016• Read the question statement carefully and select one most appropriate answer for each MCQ. Selection of double options will be marked ZERO.TARGET 90% MARKS.• All instructions will be considered while marking. So, be careful while attempting the quiz.• You must attempt the quiz in the following tabular formatshape:Q No.Selected option1a2b3c• Make sure that you upload the solution in WORD Format only and according to above mentioned “Tabular Format”; otherwise the quiz will be marked as zero ‘0’.• Make sure that you upload your solution file on VULMS before the due date/time. No solution will be accepted through e-mail after the due date.• If you have any problem with your VULMS or uploading, then you can send your quiz through e-mail within the time limit at m..1@vu.edu.pk• Cheating or copying of solution is strictly prohibited; no credit will be given to copied solution.• No quiz will be accepted through your personal e-mail accounts (e.g. Yahoo, hotmail, gmail)• Once you uploaded the quiz on VULMS, it will not be replaced in any case after due date.1.Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?a. Consumer marketsb. Business marketsc. Global marketsd. Government markets2.Pictures and specification of product are added in which of the following part of the marketing plan?a. Financial summaryb. Executive summaryc. Situation analysisd. Appendix3.Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?a. Marketing mixb. Promotion mixc. Product mixd. Offering mix4.Needs become _________, when they are directed towards a specific objecta.Actual needsb.Wantsc.Satisfactionsd.Demands5.Market –oriented firms focus on:a. Customersb. Distributorsc. Retailersd. Wholesalers6.Which of the following is a supportive service?a. Packagingb. Labelingc. Promotiond. Delivery7.Which of the following BEST describes the consumer’s preference for products that are widely available to them?a. Production conceptb.Marketing conceptc.Selling conceptd.Product concept8.When a company designs the product with little or no input from customer, the company is practicing:a. Production conceptb. Product conceptc. Selling conceptd. Marketing concept9.All are the example of unsought goods EXCEPT:a.Insurance policyb.Course booksc.Encyclopediad.Funeral plots10.Retailers are considered under the _____________________ environment.a. Broadb. Weakc. Taskd. Competitive11.Which of the following is a controllable factor for marketers?a.Economyb.Technologyc.Competitiond.Corporate culture12.Which of the following is included in task environment?a. Economyb. Technologyc. Mediad. Promotion13.The decisions regarding bundling of a product are related to:a. Productb. Pricec. Distributiond. Promotion14.Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?a.Productb.Pricingc.Promotiond.Place15.Which of the following is NOT a component of a marketing plan?a. Environmental analysisb. Marketing advantagesc. Executive summaryd. Implementation16.Which of the following is NOT a type of vertical integration?a.Backward vertical integrationb.Forward vertical integrationc.Balanced vertical integrationd.Unbalanced vertical integration17.Financial summary of a marketing plan includes all EXCEPT:a. Assumptionsb. Breakeven analysisc. Month-by-month agendad. Pro-forma income statement18.In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?a. Productb. Pricingc. Promotiond. Distribution19.Which of the following is usually the target of a market challenger?a.Market followerb.Market leaderc.Market nicherd.Market segment20. Which of the following market dominance strategy involves less risk of competitive attacks?a.Leadersb.Challengersc.Followersd.Nichers

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This 400-year-old painting, Vertumnus, was done by Giuseppe Arcimboldo, a sixteenth-century Italian painter who is best known for creating imaginative portraits from such objects as fruits, vegetables, flowers, books, and other objects. Vertumnus is a portrait of Rudolf II of Prague made from fruits, flowers, and vegetables. Let’s use this portrait to test your understanding of both the processing differences between the two hemispheres and the relationship between the visual fields and the hemispheres. Suppose Vertumnus is flashed briefly in the left visual field of a split-brain person and he is instructed to point with the appropriate hand to what he saw given the choice of the two words “face” and “fruits.” Which hand would he use and which word would he point to? Why? Now suppose the painting had been flashed briefly in his right visual field. Which hand would he use and which word would he point to? Why?

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Task
Remember to provide APA references for all questions when you use material which you did not personally create, for all spreadsheets provide both normal and formula views with row and column headings. Use IF functions whenever appropriate. See the Spreadsheet Advice PDF and the Foot worksheet videos.
Q1 Naming cells in spreadsheets (4 marks)
See support.office.com/en-us/article/Define-and-use-names-in-formulas-4D0F13AC-53B7-422E-AFD2-ABD7FF379C64
Why replace cell references with names? Create a simple spreadsheet and paste Net Profit = Sales less Expenses. Show normal and formula views.
Q2 Negative numbers (3 marks)
Why do accountants display negative numbers in brackets? Paste a simple spreadsheet example. See: support.office.com/en-us/article/change-the-way-negative-numbers-are-displayed-104b47a6-8ae2-471f-8f73-c4b96e7bb146
Q3 Separation of data and report areas (5 marks)
Why should an accountant design spreadsheets with a completely separate data entry area and a separate report area? Paste a simple spreadsheet example showing normal and formula views.
Q4 IF functions (5 marks)
What is an 'IF' statement (function)? Reference a YouTube video explaining IF functions. Provide a simple spreadsheet accounting example for net profit/net loss.
Q5 Perpetual versus Periodic systems (5 marks)
Explain the essential differences between perpetual and periodic inventory systems. Give your own examples of products/situations suited to each. (Watch the 3 videos on Inventory in Interact2 Resources).
Q6 Worksheet and financial reports (12 marks)
Write a business report critically evaluating spreadsheets as a tool for accounting. Use Internet resources. Include a section on the disadvantages of spreadsheets. Also refer to the Internet for advice on Business Reports. Reference all your sources.
Q7 Application of Inventory flow assumptions (10 marks)
Read chapter 6 Retail Inventory in your text and view the three videos on Inventory. Create your own, well-designed spreadsheet example to show LIFO, FIFO and the Average Cost methods. Include Sales, Cost of sales, Ending inventory and Gross profit/loss.
Q8 Bank Reconciliation (10 marks)
Prepare a Bank Reconciliation Statement from the following data.
Paste the normal and formula views. Use an IF function. Then in a second version change all the data and paste the normal view.
Q9 Journalising accounts receivable entries (6 marks)
Using your text as a resource, show the journal entries needed to show sales on credit, the collection of part of the amount owing, the write off of accounts receivable, the reinstatement of an amount written off and the collection in full of the amount owing. Create your own numbers. A spreadsheet is not required.
Q10 Estimating bad debts (4 marks)
Contrast two different methods of estimating bad debts. Create simple examples.
Q11 Computers and Accounts receivable.
Explain how computers have become essential to online retailing. Use eBay as an example.
Q12 Dishonour of a note receivable (8 marks)
Write a narrative which includes a credit sale, a conversion to a Note receivable, the dishonour of the note and subsequent delayed payment. Then show the T accounts derived from your narrative. Create your own simple numbers.
Q13 Work Integrated Assessment case study (12 marks)
Qantas Annual Report 2017
Learning Objectives: The subject you are studying is vocational. It is designed with the workplace in
mind. Work integrated assessment provides opportunities for students to link theory and skills learned
in a subject to a real work context. Students can use these opportunities to develop and practice the
professional and academic skills they learn about in a subject or through the online environment and
then be assessed on their capabilities in these simulated authentic environments. Work integrated
assessment allows students to simulate and situate their learning in an authentic workplace that
encourages them to explore their knowledge and apply it to practice. Integrating real world, authentic
assessment tasks allows students to learn about the particular environments and culture of their chosen
professions, while at the same time absorbing and practicing the skills they need to succeed. Doing
these tasks can help students develop skills that can help their employability.
Resources for this task include the 2017 Annual Report for Qantas.
Assume you are an investment advisor with accounting expertise. Present a business report analysing Qantas as a shareholder investment. Include in your report Qantas data and your own charts. Ensure you use a business report format. Include images in your report,
You report will be about 600 words excluding appendices and images.
Find the Qantas 2017 Annual Report on the web. investor.qantas.com/annual-report-2017/

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Use Greek page citations in parentheses (55a).1. Can you reconcile Socrates defense of political disobedience in the Apology (see, for example, 29c-30c) with his defense of political obedience in the Crito? Or does he simply contradict himself?

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