In developing the Portfolio Project for this course, you have an opportunity to synthesize and apply the concepts, principles, and theories studied here in a practical scenario. You will be writing a white paper in response to the following hypothetical situation.

Scenario:

You work in strategy planning for an organization. You’ve been in the organization in a variety of roles for five years. More recently, the senior leadership team determined that your organization needed a more effective strategy planning process, and you’ve gladly stepped into a role to help determine what the improved process or activities might be.

You’ve been asked by your manager to put together a white paper to help the executive team better understand the concepts and principles of a well-designed strategy process. Further, the white paper is to include a set of examples of strategy planning activities specific to your organization. The concepts and examples will be used as the basis for discussion in an upcoming executive team retreat.

Use the template to help guide the formatting of your white paper. Your well-written Portfolio Project should include the following elements and meet the following requirements:

1. Your white paper should be no longer than three pages (in addition to a title page, reference page, and appendixes).Lengthier papers will be subject to a loss of points, so work to include substantive content presented in a concise and clear way.
2. Identify the industry in which you are working, the organization type, and the general size of your hypothetical organization. Include the parameters of your choice in an Appendix A of the white paper.

Industry – You choose
Organization type: Choose one of the following:

• Closely held for-profit, publicly traded for-profit, not-for-profit, public sector

Organization size or reach

• Small, medium, large (as you will define by revenue, employee size, geographic reach, or some other measure)

Other parameters of your choosing

1. Present the strategy concepts, theories, and principles that you believe are important for the senior executive leadership team to understand. If there are contradicting opinions from strategy experts, you may want to present both sides in an objective discussion. Be sure to tailor the concepts, theories, and principles to your organization’s parameters. Remember that your audience is a team of senior executives. Citations should be used heavily in this section.
2. Present seven examples of strategy planning activities designed specifically for your hypothetical organization. Present one sample activity directly related to each Module 1 through 12 of MGT510 (see breakdown of modules in Appendix B). 

   Example: In MGT510, the focus of Modules 2 and 3 is on Industry Analysis and Strategy. One example of an activity that would be relevant to content from those modules is a Demand and Competition Analysis.Your strategy planning activities should be presented in the Portfolio Project in the following way:

   • Within the white paper, include a clear and understandable title for each of your seven example activities, along with a brief overview description of 1 or 2 sentences for each with appropriate references.
   • In Appendix B, include the titles of the example activities, with more complete descriptions for each. The benefits and value of each activity specific to your organization parameters are required and this should be 1-2 paragraphs with appropriate references for each.
3. At least one original table or figure is required within the white paper; more tables and figures are acceptable. (Inserting tables and figures from published sources is not considered original work.) Be sure to format table and figure titles and notes according to APA standards.
4. In addition to your textbooks, a minimum of eight additional credible sources is required.
5. You should use all your credible sources and don’t forgot the in-text citation

The characters of Dracula and The Metamorphosis are faced with unexplainable monsters but respond very differently.  Compare and contrast Van Helsing to Gregor’s father to explore what the authors haver to say about the value of community.

Unit I Research Project Marketing Plan In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company Overview This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company. PEST Analysis The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis). To determine the company you would like to research you may want to do a general search for “existing publicly traded company” or “publicly traded company list”. If you have questions about what a publicly traded company is or if the company you have chosen will work for this assignment please reach out to your professor. If you need assistance with utilizing the CSU Online Library, please reach out to the CSU Online Library and a Librarian will assist you.

Book Reference:Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: McGraw-Hill.

Just a reminder Dr. Johnson will check the reference