The Analysis Select a global company of your choice in the service industry. Using your selected glo
The
Analysis
Select
a global company of your choice in the service industry. Using your selected
global company as the subject matter, research the principles of marketing that
impact this organization, and prepare an APA paper with the following:
Describe the
main line of business of the company.
Name 4 of the
countries in which the company operates.
Explain in
detail the implementation of the 4 Psmarketing mix concept by the
company, including the following:
Competition
Target
market
Product
strategy
Distribution
strategy
Communication
strategy
Pricing
strategy
Describe any
differences observed in the implementation of this concept from one
country to another.
This
assignment will be assessed using additional criteria provided.aiuniv.edu/LCMSFileShareCommon/645/ac4/30c/0e8/45b/dbf/afd/447/256/deb/6e/29990.pdf”>here.
Your
report must include a reference list. All research should be cited in the body
of the paper. In-text citations and corresponding references should be included
in your paper. For more information on APA style, please visit the APA lab. The
paper should be written in third person, which means that pronouns like “Iâ€,
“weâ€, and “you†are not appropriate. The use of direct quotes is strongly
discouraged.
Your
assignment should contain a cover page, an abstract page, and a reference page
in addition to the body. The body of the paper should be 3–4 pages in length,
starting with a brief 1-paragraph introduction and ending with a short
conclusion.